Nestea Is Liquid Awesomeness. No, It Is, Really.

"Witness what happens when the awesome power of Nestea collides with the local bowling alley. Get ready for mayhem, hilarity, and just a hint of comical destruction." So says the YouTube description for this real fake viral [post-jump]. "dumb. bad attempt at viral nestea. I like the drink though. You don't need an idiot fake bowling. If that were a real bowling ball, that's what would've made it viral."

So says a comment there.

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Big Parties, Small Parties, Dinners Add to ad:tech Experience

If one could identify a trend in parties at this year's ad:tech in San Francisco, it would be this; more, smaller and no open bar. It all makes perfect sense in a "down economy." Excepting a couple of parties, most were small events held at small venues with limited or no open bar. That didn't seem to stop people from having fun though this year.

As early as Monday night, the eve of ad:tech, Glam Interactive held a small event atop the Clift Hotel in the Spanish Suite. From 7P-9P, members and guests mixed and mingled before the general ad:tech crowed began to glow in. While it was open to all, it never really got all that busy.

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Mercedes-Benz Drives Out of This World.

What else to say, this Little Fluffy Clouds spot for Mercedes-Benz is slick as hell.

Why Pharma Sucks.

Regular readers of my blog know the special place I hold in my heart for the pharma side of advertising. Any category has good and bad work in it, but the limits placed on pharma by the government affect the look and feel like nothing else. All pharmaseutra brainstorms usually end up in an orgy of medaphors: "Can't say power, but we can say strength. No, can't say strength, but we can say long-lasting. NO? Damn. Okay, what about mild. Can we say mild? No, (Brand X) owns that. SHIT." And so on.

The fair balance info that needs to accompany ads is worse than anything you'll find in financial or automotive work, but more importantly, the government watches over how things are worded and what you can claim. This is so you are not duped in :30 seconds into making a life or death choice. Ironically, what FB doesn't protect consumers from is the real stuff that matters: Product recalls or misleading ads by brands like Yaz.

No, today it really sucks because this Viagra spot in Canada from Taxi and The Perlorian Brothers shows how good pharma work could be if we would just lose all the legal requirements.

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Always Have Your Hockey Dance Ready.

Just because Adrants is Boston-based, doesn't mean we're rubbing it in or anything. But why not celebrate today with a little old time hockey dance and our new favorite character, yah! If you're a Canadiens fan, you can't bear to watch though. GET IT? Funny, eh! Post-jump bear freaks.

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German brothels, Microbooking, Canadians Who Shave and Stay Off Twitter

- George Parker on German Brothels in hard times like these.

- Microbooking is the new...?

- Social media IS like sex. (For the record, I don't pay for social media.)

- Microsoft blowing up on campus like Google used to.

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Peugeot's Nearly Nude Scarf Party!

Who wants new car feature esoteric metaphor? I DO, I DO! So the nudeless were hired to go out and prance around in London to show how their blue scarves are representative of the effect you get with the new Peugeot 308 Coupe Cabriolet: "The innovative Neck Airwave Heating System diffuses warm air through the head rests, protecting the head and neck from the cold." Get all that? It keeps you compfy like a scarf--on a summer day. Watch the nearly nude in action here and on nudeinascarf.com. (Although click that image for the best part, the model in the front row probably on Twitter: "Fuck sake. On another promotion shoot. Headed to the tube to dance now.") Um, and what is the use of that CHIPS soundtrack?

Philips and Their Insane Clown Fosse.

It's like getting your heart set on going somewhere, but the trip along the way turns out to be far better than the destination. As it is with Philips Carousel, a cool as hell stop-motion one-shot trip through tightly choreographed clown bank heist madness. [ Post-jump ] Even though I can't figure out what it's for at the end unless I'd read the background, it's an amazing piece. (Or, maybe no explanation needed as to who it's for because people will just pass it around: "Hey, did you see this clip from Philips?") It's the first cinema-scaled screen at 21:9, hence the "cinematic" vibe. Hurray end to letterbox! Yea! The microsite though takes it to another level. Scroll back and forth inside the scene and watch extra commentary as you move through by clicking on the blue icons in the timeline. (Via Corey.)

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I'm a Little Short, Can You Spot Me a Hug?

In an Absolute world, we wouldn't need money. At least in London with this latest promotion where Absolute exchanged hugs for real stuff. (Clip post-jump, Twitter here.) Not sure it would fly here, maybe though:

"Hello? Yes, this is he. Yes, I know. Two months late. No, yeah, we were going to send a check out soon as we can. Yeah, I understand. Looks bad on our credit history, yep. Collections? Whoa, hang on for a sec... sorry, had to check with my wife. You guys take hugs? You do? OH, but not over the phone. Gotcha. Yeah, makes sense. So then, guess smiles are out. HEY. What about jokes. You take jokes? You do? Awesome. Okay, two bill collectors walk into a bar."

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Press Room Hijinks: Duck9's Sensual Revenge on The Marketess

It's impossible to get work done in the ad:tech SF press room, and this is one of the reasons why. Witness while Krista Neher (The Marketess) tries telling an Extremely Boring Traveling-to-ad:tech Story. And Larry Chiang of Duck9 tries detracting her with tantric massage.

Then they reflect on their recent Jedi marketing battle and how they couldn't have been SO DAMN AWESOME! without each other.

Be advised: there are bad words, and this video is of no practical value whatsoever. Although Krista does lend valuable insight on how to get out of speeding tickets in Toronto.

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