Aw...look. It's butter that's nice to bread and croissants. How is this GayLee spreadable butter so
nice? Because it's not hard, spreads easily and doesn't destroy what it's being applied to.
But come on.
Have we really arrived at a place where we need a product like this when all one needs to do is store regular butter out of the refrigerator where is won't get hard and will spread just as easily as a "spreadable" butter which is likely filled with unnecessary chemical ingredients?
Many brands use analogies to help explain their product features and benefits. Even makers of diapers for grownups. But seriously, WTF? Touting the new line of Depends by comparing the fact they're different to the fact men drive differently than women and commentary on who rules the world; men or women?
Relatable? Yes. Lame? Definitely.
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So where's Obama Girl when you need her smile to cheer you up? She's in yet another Barely Political video pimping a new environmental effort America's Greenest Campus, an efforts which urges schools to compete against one another to see who can reduce their carbon footprint the most.
We aren't even going to comment on the oh-so-tired hip-hop black dude trumping the lame-ass white guy stereotype. Oops, we just did. Sorry about that. But don't listen to us, green is color blind, right? Oh wait, that makes no sense at all.
Just watch Obama Girl. She's way more exciting that reading about her here on Adrants.
If you haven't been sleeping the past month or so you know we (I, Steve Hall) have been involved with a project called Killed Ideas. Basically, we're hunting for the best creative that never happened. It could have been shot down by your creative director, your client or your AE. If it's great, we want to see it. If we like it, we'll feature it in a book produced by Blurb.
So just like every other award-related event in this business, the deadline has been extended. yes, you have more time to submit your awesome ideas for consideration. You now have until next Tuesday, April 7 to get them in. So hurry. We want them and we don't want to miss any great ideas you have sitting around. head over to the Killed Ideas site to check out the details.
Oh please. Can we finally put that Tom Cruise Risky Business scene out of its misery? A moratorium, please? I mean seriously. Is there no creativity left? Do we have to keep riffing off famous movies scenes and other things until they've been so defiled they aren't worth riffing off any more? Please. Make it stop
To call attention to thew deplorable situation in Zimbabwe, TBWA\HUNT\LASCARIS collected trillions of dollars worth of worthless Zimbabwe currency to create billboards, flyers and wallpaper. The purpose of the campaign is to support the Zimbabwean Newspaper which has been slapped by the Mugabe regime with a 55% luxury duty tax making the paper unaffordable to most citizens.
The campaign is running in England and South Africa where it is hoped people will buy the newspaper to support its ongoing coverage of the country's plight.
Hey, that's all the information we have for you. Except for the image which clearly screams Cheetos. Perhaps a new product is ready and we can expect even more Cheetos advertising oddity. Time will tell. Be patient. It will come.
Well here's a happy one. OK, not really but it's an issue, like many cause-related issues, that needs to be addressed: human trafficking. It's a hidden issue. One that gets swept under the carpet, ignored like most things not in our own back yard.
Calling attention to sex, labor and organ trafficking, a woman, a laborer and an human organ are encased in packaging and labeled as if they were meat in the display case at a grocery store.
There are many campaigns like this out there using various version of shock value. This one, apparently, was a bit much for the client and was killed (yes, I'm pimping).
Parts of this look fake. Parts look real. You decide. For Samsung LED technology, The Viral Factory Director James Rouse teamed with the Baaa-Studs sheepherders to create something akin to Carlton Draught's It's A Big Ad or British Airways ad of the same ilk.
A team of sheepherders working with film crew create images of the Mona Lisa, the video game Pong and a fireworks display.
Key question. Does this make you want to buy a TV or become a sheepherder.
OK, can you say forced? Yes you can. It's easy. First you elude to the fact your daughter is or isn't on the hockey team with the rest of the boys. Then, when she asks, "Dad, do you wish I was a boy?", you pull out some lame hockey references and deliver them with the demeanor of a guy making excuses to his girlfriend for blowing off their date last night.
And then, for the money shot, you quick cut to a close up of a McDonald's coffee cup...and OMFG...deliver the killer line, "If you were a boy, who'd be my little girl?"
Amazing what a cup of friggin' coffee can do for tongue-tied men of the world.. Thanks for sharing, Cossette.
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