"We really click because we get each other."Say what? Oh wait. Yea. That's the definition of a BFF. Well, at least according to MySpace which has launched an online game show called BFF. No need for a lengthy explanation here. It's exactly the same thing as The Dating Game or The Newlyweds. Just more bubbleheaded.
Of course the questions really have nothing to do with the relationship between BFFs, rather what pop preferences each has and whether or not one half of the other BFF knows what the other likes. Deep, man. Really deep.
Bikinis. Cheerleaders. Baby oil. And a slip and slide. What's not to love about that combination? Not much but this is advertising we're talking about here so there's gotta be a product in here somewhere. Hmm. Where is it? Oh, there it is. Yogisip, a South African drinkable yogurt. Yea, there it is.
So what does a drinkable yogurt have to do with girls in bikinis throwing themselves down a slip and slide? When the baby oil and water supply run out, you will have your answer. Watch.
And watch the hundreds of other videos submitted to this video competition which asks people to show how the drink keeps them going all day long.
Are you a young creative trying to make a name for yourself in the business? Though we have no idea why you'd want to enter a business that's in such turmoil, it is our duty to share with you an opportunity that just might set you on the path to become the next Alex Bogusky. Or, more pessimistically, a frustrated former ad guy who currently has nothing better to do than bitch about advertising on an ad blog that's getting killed by the economy while he attempts to maintain some semblance of order as his world crumbles around him.
OK, that was dark. You don't want that. You want optimism! Hope! A bright future! Of course you do. So get off your ass and submit your best work to the Art Director's Club Young Guns creative competition which aims to "identify today's vanguard of young creative professionals." And do it soon because the early bird deadline is fast approaching; tax day April 15. Regular dealine is May 13. Get all the details here.
By now, you've all seen the Boost Mobile television campaign in which things are, well, just wrong. and, in some cases, really gross.
It is with great relief we share with you another phase of the campiagn that is, well, not gross at all and, in fact, makes a whole lot more sense than the television campaign. With a 180LA-created 3D transit campaign in Chicago, Boost Mobile is getting to the heart of the matter; it doesn't do contracts. And the shelter installation illustrate that by shredding actual phone contracts before our very eyes.
Now that's way kinder than subjecting us to visuals of a coroner dropping his lunch into a corpse and a girl riding a bike who hasn't shaved her armpits since she was born.
It's a sad fact infomercials work. They scream at you. They assault you with cheesy graphics. They pummel you over and over again with a call to action.
Know what else is a sad fact? That the Catholic Church has to use the shtick to get people to confess their sins during Holy Week. Yes, the Catholic Dioceses of Brooklyn and Rockville Center has kooked up with the Forza Migliozzi agency to create Soul Wow which aims to fill confessional booths in Brooklyn, Queens, and Long Island Monday, April 6.
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Here's a concept that never gets old: getting sex symbols to strip while deluging transfixed watchers with your brand name.
Following in the footsteps of brands like GoDaddy, which is literally milking Danica Patrick for every last pheromone, Taxslayer.com enlisted former Miss Switzerland Nadine Vinzens to undress while pushing the company's merits. (Think Cleo but slightly less seedy. And we say "slightly" with some reservations.)
This gimmick comes stock with a surprise ending. In a moment of irrational compulsion, we looked down at our junk just to make sure we weren't growing anything ... unexpected.
Work by Sheep Eye Productions, which is soliciting ad work in exchange for 25 grand.
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We were dropping someone off at the Charles de Gaulle airport last week when this gigantic image dwarfed us at the check-in line.
Questions of imminent discomfort aside, we were forced to admit that bare ass on a bike seat is probably the best way to plug lotion that lifts.
Seriously, though. Can you think of a better comparison?
- Yes, it's April Fool's Day and the jokes are out: Becks redesigns its label. The New York Times downsizes. Xbox launches Yodeling game. Tom Brokaw sues Brokaw agency over domain name
- Ariel Waldman spots a possible new Twitter redesign which includes trending topics in the sidebar. It comes and goes and is not yet a permanent change.
- Alisa Leonard-Hansen comments on the Facebook redesign and how she thinks it has more to do with data portability as opposed to "competing" with Twitter.
- Don't like deathbed humor? Don't watch this DDB Auckland-created Stihl Machine commercial airing in New Zealand.
- Check out the Effie Awards winners here.
See? There is life after internet stardom. Its not always an exciting life but it does pay the bills a bit better than making funny videos from your apartment.
Justine Ezarik (where were you during SXSW? Were you even there??) has been doing the online video thing for years. Over time - and hey, we all have to make a living - she's increasingly pimped products in her videos. And, for the most part, the work has been just fine.
Currently, she, along with seven other YouTube Elite, is pimping the Sanyo Dual Camera Xacti. Last Fall, she even stepped off the internet to appear in...OMG...a TV commercial for Mozy backup software.
Some claim Justine is selling out. Well, of course she is. Everyone does and there's really nothing wrong with it. To the high and mighty who decry these moves, the bills have to be paid somehow.
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OK, we're like days late to this new Lifestyles Skyn Condoms commercial and all its domestic, international and web-only versions. But when a release screams, "quite possibly the raciest commercial ever made," our interest is peaked.
Sadly, it's no where near the raciest commercial ever made, online or off. Oh yea, it's got all kinds of sexual gyrations, racy shots of barely dressed hotties and a condom fairy but it's far from the raciest anything. Seriously. How racy can a commercial featuring people having sex be if the people having sex are still wearing their underwear?
Created by AMP Boston and produced by Best Company Ever, the ad...wait for it...uses sex to sell a sex-related product. How revolutionary! Brilliant! Call Cannes!
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