It's an iPhone Advergame! Help Name It.

Fuel Industries is preparing a new iPhone game for client Vans. But it's not really sure what to name it, so it's soliciting help from Y-O-U. See demo.

It's not immediately clear how you can get your ideas over to Fuel if you have any, but hell, we're sure they'll be perusing this page from time to time, so comment away if you want. (If you're thinking BoardX in honor of jPod, don't bother; we already did.)

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US Cellular Wants Your Inside Jokes.

Hoping you'll contribute to its waning pool of inspiration, US Cellular (via Riney) put together YourInsideJoke.com, where users can exploit that kind of between-friends humor that doesn't really scale to the world at large.

See Mustache and Finger Puppet.

Adidas Takes Up 'Real Women' Torch

Failing to observe this approach has already been mined dry by Nike and Dove -- among others -- Adidas launched "Me, Myself," a girl power campaign that rings like a modern-day sports riff off celebrated femme manifesto Our Bodies, Ourselves. The campaign release, for example, is heavy-laden with buzz words like distinctive, inspirational, individuality, confidence and -- our favourite -- intimate portraits.

WNBA MVP Candace Parker lent her face to the in-store/online program. Members of the fairer sex can submit "real" stories about their training struggles and successes on the website (where incidentally, you can also "mix and match outfits"!); three entrants will become the face of "Me, Myself" alongside Parker.

Parker synopsized the effort thus: "[Me, Myself] celebrates women of all ages and athletic abilities and shows that despite our struggles we can achieve our impossible."

Guess that's somewhat more productive than eating your feelings.

Adrants Real Time Super Bowl Advertising Twitter Stream

For easy tweeting without having to add #superads09 manually to every tweet, check out TweetChat. Log in with your Twitter details, join the superads09 room and tweet away. You'll see all the #superads09 tweets and you will be able to easily add yours with #superads09 automatically added. (Sadly, tweeting from TweetChat doesn't always work)

Thumbit Ad Ratings For Super Bowl XLIII

Our Apologies

On January 15, Adrants posted a depiction of the downed US Airways plane as a Virgin America ad. Certain topics are fodder for humor. This is not one of them. Our endorsement and depiction of the downed US Airways plane as a Virgin America ad was inappropriate. The posting was in poor taste, we were remiss in drawing further attention to it and corroborating it without checking our facts. As a result, we want to offer our apologies to the crew, passengers, families of US Air Flight1549 for making light of this accident. It is clear that Virgin America had nothing to do with the original false ad and that they and the entire airline industry takes issues of safety very seriously.

MacGyver Meets MacGruber on Saturday Night Live For Pepsi

So these aren't Super Bowl ads but they are probably better than most of what we'll see during the game. I mean seriously, what's better than MacGyver stuck in a product placement scenario gone bad? Ok, a lot but still. These Saturday Night Live skits are funny and the do a great job illustrating the increasing insanity of product placement.

See the three skits here, here and here.