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Take That Gold Pencil And Shove It. ...on your desk with everything else for a week. The One Show 2009 is offering a chance for creatives to be the envy of their cubicle farms by test driving the real deal. Register here for your chance to also hear a top creative tell you to go back and do 50 more in a personal phone call. From BooneOakley. The Art of the PR Release, aka, Try a Strap ... on. This is an advertising public service, trust me. After saying yes to Steve that I'd help out, it became clear right away that the big difference between my blog and Adrants is the amount of email submissions he and Angela get. Holy 10-Page Wiki Entry Batman. Hardest part? Reading it all to find the good stuff. Easiest part? The keepers, rare as they are, because they just stand out. I'm sure Steve looks for the same things in a PR release that I do too: Short and sweet, addressed to me by name, and a full url of creative that has actually run or just launched. Stories about future partnerships? Means nothing. Show me the money. The absolute killer though is mass emailings starting with FOR IMMEDIATE RELEASE or HELLO or that say "If you wish to know more, please contact us" without including, uh, anything. DELETE. Cutting through the clutter is important-short and sweet and cool is what I got today. Denis Leary Wants You to Get The F... 150. Reprising his trademark mile-a-sec rant thing, Leary handles VO duties for Ford's latest F-150 campaign. (No clip yet but you can preview some of the effect here.) Instead of focusing on hype and outrageous stunts like Dodge and the other Manly Truck Brands, this one's about Movable Type Lite and product benefits. Except that, uh, they're going to do head-to-head stunts hyping the differences between them and their competitors. (You can go to the other part of the site for outrageous stunts like Dodge and the other Manly Truck Brands do.) It's not a bad approach though, considering Toyota's been running Ford's playbook when it comes to truck campaigns: Bold type, Tonka color schemes and everyday scenarios that Joe the Plumber would love. One small thing: For a campaign that's supposed to "pull-no-punches" and center on unrivaled capabilities, why not at least post the campaign on YouTube? "Kelly Ripa on the Other Hand Could Use Some Discipline." You know, I always thought that. Out last-minute voting and not sure what to give that undecided friend in your life? LOGO can help with a Rick and Steve ad:tech: Riding Johnny Utah's Beast, and Other Unfortunate Events There are plenty of reasons why Sunday night's XY7.com party made us all want to kill ourselves, but probably the most potent one was the mechanical-bull-riding-bikini-contest. This battle of bronzy bumps was allegedly open to volunteers, but it grew pretty clear that none of the entrants actually came from the industry. "Not the ad industry, anyway," smirked UnSubCentral's John Engler, who effectively exhausted his double-entendre quota for the night. But don't take my word for it. Watch three contestants ride the bull like eager extras in a softcore tribute to Urban Cowboy: Vote Early, Vote Often in the Adrants Last Annual Pre-Election Eve PollCatchy! What with the perfect storm of ad:tech and the election this week, place your bets on what will likely happen at either event. In keeping with possible future election irregularities, and because Adrants is equal opportunity like that, feel free to vote for as many scenarios as you want. Oh, is There an Election Tomorrow? Maybe it's not the candidates who you're on the fence about, but their people. Straight outta Brooklyn, creatives Lindsay Ballant and Ian Boyle have put together a site called Behind the Candidates which looks at the differences between the staff of Obama and McCain. It gives a quick glimpse of the players who will likely find new homes in their respective employer's administration. While the site boasts no affiliation with any particular party, it's kind of obvious stories were cherry-picked to make McCain's people seem less than desirable. I mean, there had to be something nice said about McCain's staff, no? (*waits patiently for answer*) Gears of War 2: Cue Angst-Ridden Track and Epic Visuals. While HALO 3 still feels like the gold standard for video game trailers, Gears of War 2 doesn't hurt the cause here with the trailer for Last Day. Just take one part contemplative hero, one part hip track (How It Ends by Devotchka) and mix with YouTube for a week. Result? Well, the internetz don't lie. Just ask captawesome014 in the comments there: Sounds like a hit to me. What if Roadies Ran the World? Flight attendants would be really fugly. Killer spot called Roadies for Sprint's Nextel Direct Connect continues the theme of real workers of the world uniting to show us how it's done. I may never use Sprint because of the evil grip AT&T has me in, but I do like this campaign, especially the end sequence. Rock on, rock star traveling in first class. (If, there are any airlines left who still have first class.) Chevy Traverses Greek Mythology. As one YouTube denizen noted about this latest commercial for the Chevy Traverse, "Baphomet and Minotaurs are two different things. Baphomet has wings and the head of a goat. A Minotaur is a bullheaded man." I knew that. Of course, that was in response to the commenter before them that thought Baphomet was real. The What the...? factor x 10 is in full effect here. So is the push to convince you how great on gas it is. Timeout. Sure gas prices have dropped lately, but 24 mpg ain't that great. More importantly, is that really all you wish for in an SUV? Let's try a plasma TV, Slash riding shotgun on the way to his private party and never having to stop for gas along the way because it gets 110 mpg. Now we're done. 
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