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British Air Shows Facebook Wonderful Tool For Ignoring Employees-Until They Use It to Track Them Down For Complaining on Facebook.

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As Dumbass proved, Big Brother, Black Helicopters and now your boss all watch what you do on Facebook. Depending on your POV, British Airways employees either went too far or not far enough. Tired of having their complaints go unaddressed, they complained on Facebook about management and customers. (Customers I could see. You ever deal with the general public? Yeah, you know what fun that is.) But... how far is too far?

Anonymous posts about poor working conditions are one thing, calling out your boss and insulting the people you get paid to serve is another. Complicating things further, does British Airways have a right to go after employees for complaining about a legitimate gripe? Does any employer have a right to take action against an employee based just on their online comments, especially if the employer is the one creating those working conditions? Lotta questions there.

What say you?

by Bill Green    Nov- 5-08    
Topic: Social



Dupont Wants to Take You To Funky Town.

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Because after all, petrochemical research means tiny towns. Most spots for chemical companies have always featured lab guy + beaker and knowing smile. Emphasis on 'knowing.' The GE ecomagination stuff was a nice break from beaker love, and now comes another. Dupont employs technique of the moment tilt-shift photography in a spot called Open Science from Ogilvy/NY with Gaelle Denis and MassMarket's visual effects. (Man, that's a credit mouthful. Score! )

by Bill Green    Nov- 5-08    
Topic: Commercials



So Are Bad Genes.

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So's still living at home with your mom. So's not being to afford a $240 pair of jeans. So's letting your friend set you up on dates. You people know the drill. Help Dylan George with their outdoor family planning efforts. Add yours in the comments section.

by Bill Green    Nov- 5-08    
Topic: Outdoor



What's With All the Synchronized Swimming in Ads?

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Couple things about featuring synchronized swimming water ballet in ads: First? Don't. Second? Don't. Unless they look like the real U.S. Olympic synchronized swim team pictured here from a Radar gallery, or you're going for laughs like the Klassic Martin Short SNL skit. (Back when SNL was funny.) First came Nuva's real fake fakery. Then someone said, "You know what this needs? More realer real." Now comes Vick's. As much as I hate to kill the vibe from last night's election results, we must never forget, so that this never happens again, in times like these.

Be warned: Some poses in this spot are just plain wrong.

by Bill Green    Nov- 5-08    
Topic: Commercials



Japanese Curling Mitsubishi Car Game Show Thing.

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Mitsubishi is running an On Your Mark campaign in Europe. Pick a spot on their interactive map or upload a video and you could win a car that they deliver to you, all under the umbrella of Japanese Game Show funk. That's about all I got from the email because, well, the site's in European. Like, every country but the U.S European? That's okay though because good design and humiliation are universal. You can find your way around and even try and play the game-sorta. I did with Romania as my country of origin but bailed after a few screens. Luckily, the European Union Of Federated Advertising Agencies representative saw fit to include... JAPANESE GAMESHOW PARODY OUTTAKES MAKING OF VIDEO! People, we have curling cars, whacky ramps! Much hilarity ensues!

(*cues Nude House of Whacky People!*)

So yeah, um, go check it out.

by Bill Green    Nov- 4-08    
Topic: Promotions



It's Official: Brits Love Bush.

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...because he'll no longer be in office. From Beattie McGuinness Bungay in London comes a Wall's sausage ad that, well, I've never seen political metaphor as sausage ad before. You decide! (For the politically neutral, first, have that looked at, second, try this spot.)

by Bill Green    Nov- 4-08    
Topic: Commercials



Because Beards Make Anyone a Badass.

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No, it's true. I've seen it. From the halls of ad:tech comes a pretty cool find. No, not another SEO tip. Bigger Better Beards is a site for the free online dating service Mingle2 out of SF. Basically, CEO Matthew Inman made this and a few other microsites to get the word out. Cool idea but a tip from the halls of Adrants: Need more of a tie-in/pay-off back to Mingle2. But don't let that deter you from dating the bearded though. Date on, SEO Rock Stars!

by Bill Green    Nov- 4-08    
Topic: Spoofs



Crowded Monday Night ad:tech Party Scene Makes For Short Lines

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While we make every goal to visit every party at ad:tech so we can bring you all the goodness you may have missed because you decided to stay home and, unlike the rest of us, get some actual sleep, it was simply impossible. In all, there were ten known parties related to ad:tech last night. Have were early cocktail-style parties, half were late night throbfests.

We (being Angela from Adrants, Krista and Andy from Photrade, Carla from Blast PR and several others) made it to the Oldtimers party at the Thom Bar, the Epic party at Marquee, The Money Makers party at Pacha and the Copeac'Intermark party at Touch. We finished the evening with really, really big cheeseburgers at Maison.

The one major benefit of a busy party night? Short lines.

Here's the photographic evidence.

by Steve Hall    Nov- 4-08    
Topic: Industry Events



Online Ad Growth of 14.5 Percent Seen for 2009

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Despite all the doom and gloom about the economy, according to eMarketer's Geoff Ramsey, there are bright spots. And those bright spots, thankfully, are in the online marketing space. Ramsey sees a 14.5% growth rate for online ad spending for 2009. Wipe that sweat off your brow now because you may actually be able to pay your mortgage in 2009.

by Steve Hall    Nov- 4-08    
Topic: Online, Research, Trends and Culture



You Can Never Have Too Much Election Tracking.

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I report-you deride. Make sure you stock up on chips, dip and interactive trackers today kids.

The New York Times: Their political section has an interactive pop-up tracker that watches votes as they happen. Plus, you can also get results on your cell.
CNN: Has their interface up and running with mobile alerts as well.

Fox News: has a pretty cool map of the country in their political center.

Comedy Central:
What else do ya need to know?

by Bill Green    Nov- 4-08    
Topic: Political



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