For McD's Swedish Clientele, Fairy Tale Cameos are No Big Deal

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We're addicted to DDB, Stockholm's work for McDonald's. (See "WAKE UP!" and other randomness.) There's a strange and wonderful pixie magic about it that McD's lacks Stateside.

Check out the spots for "No Big Deal," a campaign brought to our attention by Ads of the World. Finding a geriatric under your hood, a knight at your doorstep, an artist who paints with his toes, or a troll playing games with your kid, doesn't even register on the radar against McDonald's humblest meals.

If those unnatural-looking meat patties tasted anything like how these ads look, we would eat them every day. Well, probably not. But we'd maybe have chicken nuggets once in awhile.

by Angela Natividad    Apr-23-08    
Topic: Brands, Campaigns, Commercials, Good, Television



Agency Goes Drudge With New Website

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More and more agencies are realizing that multi-windowed Flashturbation sites are a thing of the past. For good reason. They are useless when it comes to SEO and the simple fact a mistaken click of the browser back button blows you off the site makes them intensely aggravating.

Two years ago, Boston's Hill Holliday adopted a blog-style website. Many other agencies have followed including, recently, the Barbarian Group which, this week, launched a new site repelet with employee blogs and a continuous stream of content.

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by Steve Hall    Apr-22-08    
Topic: Agencies, Good



Foreheads Branded, Chuck Mocked, Sony Teases, World Orgasmified

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- Score about $10,000 to get a logo tattooed across your forehead. Add another $2000/year to keep it there. Got anything better to do?

- BlackBerry is profiling executive-level users on its website and in print ads. See the interview for Jason Pomeranc who seems kind of like a ... never mind.

- The Wall Street Journal killed Chuck Schwab. Well no, not really, but this WSJ parody site did point out his untimely passing. If Chuck is dead, we don't want to talk to anybody ever again.

- More behind-the-scenes Foam City stuff for Sony. Will you just SHOW US THE AD already?!

- Orgasmify my world? Hell yes! Oh, you meant "organify." Um, awesome.

- The TreeHugger guy said we'd "get a kick/sigh" out of this. We're really just perplexed.

by Angela Natividad    Apr-22-08    
Topic: Campaigns, Cause, Online, Spoofs, Strange



RMG Connect Lawyers Will Soon be Calling Newly Named RPM Connect Lawyers

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Looks like we're in for some more legal wranglings over agency naming. Minneapolis agency Ryan Partnership is changing its name to RPM Connect to "better reflect the firm's expertise in retail and shopper marketing." After the drama over We Are Gigantic and Gigantic Marketing, one has to wonder what JWT's RMG Connect is going to have to say about this one.

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by Steve Hall    Apr-22-08    
Topic: Agencies, Bad



Not All Underwear is Designed to Cover Your Coverable Parts

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Apparently, as this ad would have us believe, K-Lynn Panty 2nd skin underwear is so sheer, it's like wearing none at all. Created by JWT Dubai, it[s unclear whether or not people will realize it's underwear they're being sold as opposed to, say, some ribbon-of-the-week statement from some cause group.

by Steve Hall    Apr-22-08    
Topic: Good, Magazine, Racy



Newsflash! American Apparel Model Fully Clothed!

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Hey, what's a week in the advertising world without something from American Apparel? Since Copyranter's decision to stop publishing, Adrants may have to step in to make sure you're made aware of every last bit of American Apparel advertising and Copyranter so kindly provided.

So here we have yet another American Apparel billboard snapped by Tantek (you'd know him if you hung with the San Francisco tech crowd). This American Apparel billboard might be the most newsworthy thing the company has done in a long time because, well, the model is fully clothed! Yes, can you believe it? An American Apparel model fully clothed? That just never happens.

by Steve Hall    Apr-22-08    
Topic: Outdoor



Barbarian Group Reimagines Agency Website

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A little bit blog, a little bit news, a little bit portfolio. It's the new Barbarian Group website. Leaving behind the usual agency Flashturbation, Barbarian Group has crafted their site to include employee blogs as well as the usual agency website stuff such as portfolio, capabilities and jobs section. There's also a section called Barbaripedia, an information-rich section of the site that contains everything anyone would want to know about the agency which was the true hero behind Burger King's Subservient Chicken.To use a McDonald's-ism, We're Lovin' It.

by Steve Hall    Apr-22-08    
Topic: Agencies, Good, Online



Condom Maker Goes Fairy Tale in New Print Campaign

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Certainly not as subtle as those designers who had fun sneaking phallic images onto the covers of Disney DVDs nor intended to be so, these new ads from Manix have fun with, as Adland calls it, an "Alice in Wonderland meet oversexed mind" approach to condom advertising.

Toungues, balls, vulva, booty, boobs and dick. It's all in there in these colorful ads from CLM BBDO Paris and illustrators Jean-Paul Letellier & Hélio.

by Steve Hall    Apr-22-08    
Topic: Good, Magazine, Racy



Havas Gains, Hilary Reaches, Campaign Confuses

- Havas reports a 2.5 percent gain in revenue to $550 million for Q1 2008. What recession?

- Hilary pulls out Osama Bin Laden to help her cause in her close race with Barak Obama.

- These anti-smoking ads make no sense. No sense at all. None whatsoever. Nadda. Zip. Zilch.

If you can't get enough news from CNN, now you can wear the organizations headlines on t-shirts custom printed with headlines you select. UPDATE: Scott from Dribblelass informs the URL can be altered to make up your own headlines.

- Want to get into the ad business? Here's some advice from the board of the VCU Brandcenter.

by Steve Hall    Apr-22-08    
Topic: Agencies, Political, Strange



Greenpeace Says Unilever Palm Oil Suppliers Destroy Indonesia's Forests

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In a new video which mirrors the Dove Onslaught commercial, Greenpeace is claiming Unilever, which makes Dove products, buys palm oil from suppliers in Indonesia who destroy the region's forests. Greenpeace claims 98 percent of Ondonesia's lowland forests will be destroyed by the time Azizah, the young girl in the video, turns 25.

Greenpeace also claims it has proof Unilever is contributing to "forest destruction, species extinction and climate change."

by Steve Hall    Apr-22-08    
Topic: Brands, Spoofs, Video