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Hapa Ain't No Half-Wit; It's Really Rather Sly To promote afternoon Happy Hour, Hapa Sushi Grill & Sake Bar coupled public utility images (like the "Slippery when Wet" symbol or the crosswalk man) with the legal language of liquor advertising ("Drink responsibly"). The result is a set of prints that merit a double-take and a smile. At left is "Chopstick responsibly." Also see "Flirt responsibly" and "Dance responsibility" (wardrobe malfunction!). Agency: TDA ADVERTISING & DESIGN, Boulder. Seth Godin Praises Twitter; Seth's Tweetiquette Critiqued Seth Godin recently wrote a warm laudy post about how Twitter is great for building trust, brand equity and ultimately sales. Practically two seconds later, marketing and social media blogger Ryan Kuder wrote Seth an open letter declaring shenanigans. It's not that Seth is wrong. Twitter is a great relationship development tool. I maintain daily contact with more people on Twitter than I've met in real life over the past year. We pass on streams of thought, as well as links we find interesting or valuable. Occasionally, that interesting or valuable link brings users to our website. But that isn't only or always the case ... and this is where Ryan raises his complaint. "I've got a beef with the way you use Twitter," he writes, "Because you don't use it." Will Teens Gone Bad Lure Boppers Back to 'Gossip Girl'? With help from 72andSunny, the CW Network is using suggestive shots of teens -- flanked by the phrase "OMFG" -- to promote the April 21 return of Gossip Girl. Despite crappy ratings, Advertising Age calls Gossip Girl the CW's flagship program. So busting out with the SEX SELLS! is probably a good indication that the CW desperately needs to court new viewers, not just the scattered flock of old ones. Wow. Teens have sex on TV. And here I was thinking Dawson's Creek was really about a body of water. Student Ad Contest Offers $15K Prize CommercialPitch.com, a new original ad sharing platform, is holding a contest, What's Your Pitch, to find the most "out of the box" original ad. The contest is open only to U.S. college students and offers a grand prize of $15,000 cash. Commercial Pitch says ideas can be submitted via video, image, or text. After submission they are posted on the site to be voted upon by visitors. The three best ads will be chosen by a panel of judges in tandem with voting statistics. 
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