[Ed. We commented on Ford's new Drive One tagline earlier in March. Now Advertising Age comments. Now, we comment again.] Just when you think that re-designed cars that actually look good and drive well - step forward Ford Focus and Chevy Malibu - might position the American carmakers to start winning back the market share and brand battle that they have been so abjectly losing to their Japanese rivals, AdAge reports on Ford's new campaign, called "Drive One".
Have you driven a Ford lately, anyone?
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Golf is kind of boring to watch. Go ahead, disagree with me in the comments section if you like, but everything about watching the sport on TV is sedated: the players, the crowds and even the announcers.
Watching Phil Mickelson in the new Crowne Plaza campaign by Fallon makes the sleep-inducing nature of golf telecasts all the more disappointing.
He is really funny.
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Tired of other brands like Philips Norelco getting all the plaudits for groundbreaking and edgy work, Gillette has decided to get in to the "sex sells " game.
How have they done it? With a played-out green screen website that "teaches" guy how to kiss via a female teacher with her shirt halfway open (subtle, that one) and a creepy old man who may very well own a windowless white van.
Needless to say, I'm not particularly high on this idea.
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Did you ever see that spot where Vinny Pastore beats the crap out of a printer, then gets a Kodak EasyPrint? This is part of Kodak TWO-OH, a bid to cash in on modernity by a brand that's been around since the beginning of time.
CMO Jeff Hayzlett of Kodak, who led the ad:tech opening keynote today, has an inferiority complex. He thinks he's too big. His suits are undoubtedly XXXL, his expressions cup-runneth-over, and his swaggers could alter the course of human minnows in a crowded hallway.
But in the hallowed sanctum, Jeff's big views and irrepressible personality are forcing an old brand to learn new tricks.
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Today, my classmate Zach noticed this Zyrtec ad on telephone poles all over Boylston and Tremont street in Boston.
The flyer reads:
"Missing 2 Hours. Last Seen: While waiting for Claritin to start working. If found please call: 1-800-4-Zyrtec"
Not that this is any sort of scientifically-vetted research but considering Zach took the time to take it off a dirty Boston telephone pole and pass it around and show his friends, it definitely seems to have made an impact... and it achieved that effect without shutting the city down like other Boston-based guerrilla efforts. It was cool to see how simple copy scribbled with Sharpie on plain white paper taped to telephone poles around the city had the ability to cut through the clutter of its competitors' glossy ads.
We do it with cars. Why not with people? After all, most people want to know what they'll be riding before they ride it. The woman in this commercial for Auto Trader Canada isn't taking any risks before commencing her date.
Two other spots which follow similar scenarios are here and here.
Having teased us for weeks with videos and imagery, Sony has finally launched "Foam City," a spot for a line of camcorders and cameras, not the Bravia TVs like we originally thought.
Beautiful work. The music gives it a dreamlike quality, and people are depicted playing in the white menagerie while immortalizing the occasion with cameras.
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Jun Group is distributing a Nike-sponsored YouTube video where Kobe shoves some shoes in the camera's face and then jumps over an Aston Martin coming at him from 50 MPH.
"DON'T -- TRY -- THIS -- AT HOME!" he shouts, but come on. How often have you done some dumb shit on a boring afternoon just to see if you could?
That Kobe. If he's not cheating on his fine-ass wife, he's doing silly shit for shoe dollars. Way to set an example, role model guy.
We're filing this under "Bad," but what we really mean is "Stupid."
Not every subway rub is purposeful. If certain people have bodily protrusions that are larger than normal well, then, some rubbing is to be expected. But, according to this Massachusetts Bay Transportation Authority poster, rubbing on the subway will get you exposed. And this kind of exposure is not of the good variety.
Some readers think the only thing we like to write about here on Adrants is T&A. Well, who are we to argue with reader's assumptions so here is yet another T&A-based ad for you all to slather over. In fact, you won't be the only one's who do slather over it as, apparently, the ad caused quite a crowd at a recent RSA trade show.
People are so easily manipulated. Especially by ass. Even if it is crappy trade show ass with copy so predictable it likely wrote itself. Is it possible to tire of this dreck? Apparently not.
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