- Scarborough Research is expanding its consumer and media research services to include custom studies for youth and teen markets via a new Internet panel.
- If this catches on, you might be wearing that plastic Coke bottle you tossed in the trash a few months back.
- Seems like a lot of work but McDonald's has hooked up with Cellfire to offer mobile coupons.
- The is good news. BMW signed on as the exclusive premier sponsor of AMC's Mad Men when season two debuts this summer.
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Big day for Yahoo yesterday. In addition to tentatively agreeing to serve Google ads on its search pages, Yahoo's apparently in talks with Time Warner to fold AOL into itself, in exchange for 20 percent ownership. Time Warner will pay in cash.
Microsoft, always one to take a crappy bluff, is now in talks with News Corp. to lob a joint bid at the company anyway.
Good life lesson here: if you can't pick just one, take the whole plate.
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This is why, if you're in the business of selling yourself as a brand ambassador, you should always demand final approval over the work you appear in ... and actually be around to approve it.
Former Miss Universe Erin McNaught is not pleased that her image on a Cockatoo Ridge Wines billboard appears next to the headline, "Shes love a cock or two... er, cockatoo." OK, I added the middle part but just for the two people who didn't get it at first look.
So sometimes you'll be sitting on the couch all relaxed watching your favorite TV show and an ad comes on that is so soothing and intriguing that you don't hit the fast forward button. Rather, you drink in its beauty, allowing it to slowly build to what you will assume to be some powerful, feel-good message.
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Viacom is the parent company behind a covert French mobile phone promotion called Shake Ta Life (probably the most wince-worthy Franglais EVAR), where, with one quick shake, phones do all kinds of wild and wonderful things to improve the lives of their MTV-enslaved owners.
An on-site phone customizing doohickey lets you select what you want a phone to do (make you sexier, make a kebab) and how you'd like it to look (girly, glamrock, gothic, geeky).
I put together a geeky kebab-making phone. That's the thing at left. It probably smells nice.
The brand behind the madness will be revealed on April 16th. Try not to stay up fretting over it. Instead, ponder on this: wouldn't it be cool if your phone had a foosball table?
That home is "Homestyle Sports."
And when I say "home," I mean a bonafide online show complete with hosts (Dan and Adam!), sponsor (Champion!) and a big-ass box of swag, which Dan and Adam explore between candid sports takes.
The whole thing's kinda like watching "America's Funniest Home Videos" except with two Bob Sagets, a lot of balls and some hoodies.
To be part of all the fear and loathing, upload your own clips to Break.com or YouTube.com/homestylesports. Be sure to tag them with "homestylesports."
What the hell? Flickr decides to make it possible for users to upload videos along with their photos and what do some people do? That's right. They bitch, complaining Flickr is only for photos as if people who take and look at pictures NEVER, EVER, EVER take or watch videos. WTF? Justine tells all the video mimbys to quit being Bitchrs.
Hey, remember that Zune Masks spot? Feed Company, which seeded it on YouTube and elsewhere, sent us metrics on how well it fared.
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On Tuesday Starbucks debuted the fresh-brewed Pike Place Roast, named after the street where, in 1971, the first Starbucks was born.
Print ads by Wieden+Kennedy ran in newspapers in most major cities. The bright colours and simple messages coax people to associate Pike Place with everyday workingman coffee (at $2 for a grande? Come ON). Creative concludes with the statement, "37 years in the making." So I guess this is the trump card.
And the trump card feels very Dunkin'.
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Back in 2004, Singapore resident Wendy Cheng, aka Xiaxue was just a blogger. But a very popular blogger. in Singapore, at least. Then, in 2005, a t-shirt company LocalBrand approached her to become their brand ambassador. It was sort of a big deal back then for a brand to tap the popularity of a blogger.
Xiaxue was sort of like iJustine before iJustine became iJustine.
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