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Ten Social Media 'Rules' Explored, Debated

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Thanks to all the Emerson College students and everyone else who showed up last night at the Bordy Theater in Boston for the panel on social media. It's nice to see interest in what's going on in the space and its encouraging that people think it's important enough to talk about. Thanks to everyone who came up to speak with me after the panel (including you who loved the Boy Bootie story:-) ). And to all in Twitter Row, watch out. I'm following you now! @SarahHutton, @amyyen, @AmandaMooney, @pamelump, @MariaGarcia, @WillWheeler (sorry if I've missed anyone).

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by Steve Hall    Apr- 3-08    
Topic: Industry Events, Social, Trends and Culture, Word of Mouth



The Walls Don't Just Have Ears; They've Also Got Some Big-Ass Eyes

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This is part of a four-sided pullout for Benjamin Moore's line of Aura paints. The first side reads, "Your life is your inspiration." The spread, which is here, reads, "Your walls are your canvas."

That's moving and all, but imagining the incorporeal faces of my ancestors staring out of my walls puts me way out of interior design mode. And more into, well, therapy mode.

by Angela Natividad    Apr- 2-08    
Topic: Brands, Campaigns, Magazine



But Does It Come with Guerrilla Maintenance?

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You've heard of the sometimes-subversive art of guerrilla marketing. But it's got nothin' on guerrilla gardening: One group's valiant attempts to improve public landscapes with illicit cultivation.

Guerrilla Communication says guerrilla gardening -- gardening on someone else's land without permission -- has been going on for centuries. Eco aesthetes are encouraged to take up a spade and alight upon the nearest eyesore with sunflowers at the ready.

Nice. Very Green Samaritan. Now what I could use is a super-awesome guerrilla room-cleaner.

by Angela Natividad    Apr- 2-08    
Topic: Cause, Guerilla, Outdoor



Cause CGM. For Kids! Way to Jump on All the Bandwagons at Once.

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By Kids for Kids (BKFK) and DoSomething.org have launched the "Advertise Your Cause Media Challenge." It's geared to kids who feel a burning desire to make a difference. (Collective "awwwww.")

If you live in the US and are under 19, you can participate. Get entries in before 12 noon EST on June 30. Enter here.

The "cleverest, most powerful and most impactful" campaign will be showered with PSA-style media exposure and a $10,000 grand prize. Yeah, that kind of money would make a stoner pro-DARE in a pin-drop.

by Angela Natividad    Apr- 2-08    
Topic: Cause, Online



Apple Sued for Failing to Deliver on 'Millions of Colors'

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Apple's getting sued because the marketing material for its new iMac desktop monitor promises people "millions of colours." In actuality, the 20in version only displays 262,144. Those bastards!

(For the record, the iMac 24in screen does display millions of colours. 16.7 million, to be exact, 9.7 million of which human beings apparently can't even see.)

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by Angela Natividad    Apr- 2-08    
Topic: Bad, Brands, Packaging



I Thought It Was the Carnival, But It Was Just DHA Omega-3

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Here's a really weird image from Real Simple for Life's DHA, a company that promotes consumption of DHA Omega-3 in products like Yoplait yogurt, Horizon Organic milk and Silk soymilk.

It's clear what they're trying to do with the whole "all stages of life" thing, but seeing this picture at a glance? It was scary. And for reasons I can't immediately explain, I thought of Delicatessen.

Might be the whole dark circus vibe.

by Angela Natividad    Apr- 2-08    
Topic: Magazine, Strange



Google Might Axe 300 DoubleClick Jobs, Mostly Stateside, and Shafts Performics

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With its acquisition of DoubleClick finally secure, Google gets down to the more controversial part of not being evil: axing a shit-ton of jobs.

As of today Google started making with the mass lay-offs. The New York Times says it's possible 300 could go, but the GOOG ain't all bad; it's softening the blow by giving a few chumps "transitional" roles, which means you get to transition-the-hell-out after the two big ships become one.

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by Angela Natividad    Apr- 2-08    
Topic: Brands, Events, Online, Worst



Hey Look, Another Riff on the Periodic Table. And with Widgets!

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"Get a Happy Face," St. Ives' virgin foray in digital marketing, launched today. Each St. Ives Elements product page includes a cereal surprise: widgets that help improve your life!

These include a weather widget, which tells you what to wear and how much sunblock to smear on; a goal-setting widget; a workout widget; and cavity-sweet extras like Olive You e-cards, encouraging bedtime text messages and a (as in ONE) video of a laughing baby.

Random. But I did like the ghost bib.

The site was put together by EVB/SF and will be promoted via banner ads and in select print pubs. St. Ives is part of the Alberto Culver family, which includes other drug store staples like VO5 and Tresemme.

by Angela Natividad    Apr- 2-08    
Topic: Brands, Campaigns, Online, Video



Boys Can Have Big Booties Too

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Hey, women have padded bras. Why shouldn't men be able to enhance their figure with padded undergarments? This ad for padded briefs thinks every man should be able to have a bootylicious ass even if, in what would have to be one incredibly awkward and embarrassing moment, it was revealed he really had no ass at all.

by Steve Hall    Apr- 2-08    
Topic: Strange



VW Ad Garners Complaints for Depiction of Cowering, Shivering Dog

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Once again humor is trumped by those who love to bitch about ads with animals in them. A recent ad for Volkswagen which shows a dog having a great time while rising in a VW and a not so good time when he's not. England's Advertising Standards Authority has received 500 complaints about the ad but were told by the ad's creators the dog in the ad was acting. Still, the organization is "very disappointed that Volkswagen feel it necessary to portray a dog suffering to sell cars.

You can argue this one either way. Have at it in the comment section.

by Steve Hall    Apr- 2-08    
Topic: Commercials, Political



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