If you like sending your friends those customized promotional videos, then here's another one. It's not anywhere near as freaky as that Dexter promotion that targeted the recipient with a personalized message from a serial killer but it's not bad. It's for the new AMC show Breaking Bad which is a bout a guy who gets diagnosed with terminal illness and turns to selling meth to insure he can provide his family enough money to live on after his death. Check it out here.
OK, here we go. It's Super Bowl time. As usual, we have GoDaddy foisting upon us its now very tired "boo hoo, FOX banned our commercial" routine. This time, it's over the word "beaver." Damn, it's like an eighties teen flick all over again. And all of this comes after CEO Bob Parsons said a while back they might not even appear in the game so who knows what the hell to expect from they. Our guess is they'll tease us with these "banned spots" right up until game day when they announce they won't be appearing during the game. Of course, we hope that's not the case.
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After seeing this LensCrafters ad on The New York Times homepage, one has to wonder if, perhaps, it was created specifically to get a bit of added awareness because, as one Adrants reader notes, it's somewhat "Obama-esque." Or, it could just be a random coincidence. But, it's not like marketers haven't done stuff like this before. See the ad in context on the NYT page here.
During the Wednesday night episode of American Idol, The United States Marine Corps will debut a commercial called America's Marines which supports the Our Marines website that tells the stories of current and former Marines and why they serve. The site also contains documentaries of the public's interaction with the Marines during the filming of the commercial and during other encounters. It's the website, more than the commercial itself, that offers a deeper look into the life of a Marine as well as America's appreciation for them even if they don't agree with the politics behind their deployment.
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Now here's an award show annual we love. Bluntly pointing out the fact you're either good enough to have won an award and be in the book or you suck and you're not, Arnold crafted an interactive annual of sorts for this year's One Show Annual. Along with the book, will come stickers you can affix to the front and spine of the book listing the pages you and your work are on or, if you aren't so lucky, a sticker that reads simply, "Not In." Oh the cruelty of it all! But hey, you know some of us need our inflated egos smashed every once in a while, right?
These two videos from DraftFCB Hamburg examine the idiocy of focus groups and why it's silly to rely too heavily on them. In the videos, one caveman moderator and three caveman panelists turn great ideas like fire and the wheel into useless inventions no one would ever need. It's humorous enough and hits home perfectly the notion a bunch of random people will, undoubtedly, kill a good idea every time.
If you're into the Phoenix Suns, you might like this new website called Suns Locker Room. On the site, you can snoop into player's lockers, check out Head Coach Mike D'Antoni's office, turn on his TV and read his email, and...yes, see the Suns Gorilla dry his ass with a towel. And other stuff but we got tired of stating at the flickering "loading" graphic every time we clicked something.
The Favorite Website Awards judging is complete. The results for the group's site of the year award are in and damn if my fellow judges didn't side with me! I voted for the infectiously engaging HBO Voyeur site but, apparently, more than half of the other judges thought the Goodby Silverstein/North Kindom-created Get the Glass site was better.
While good, Get the Glass just didn't hold my attention the way Voyeur did. But, and this is important, it took quite a while to get my attention in the first place which may have been one of the reasons it wasn't picked as a winner. Get the Glass delivers its goods quickly. The HBO Voyeur site is a slow build but once you're in, you're hooked and you can't stop. That's why I voted for it and, perhaps, why others didn't.
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Are you one of the cool kids? Did you get asked by the Art Directors Club to be on their jury for the organization's 87th annual awards? No? Don't feel bad. Neither did we. But we can still have fun. Go grab the nearest can of spray mount and we'll stick their hands to their temporarily pompous little asses. Kidding!
We love our fellow industry mates and we wish them well as they pour monotonously through thousands of entries ultimately assigning random grades as the list becomes endlessly frustrating and they scream, "Make it stop!" Kidding! We wish them well as they peruse the world's most beautiful advertising work and jealously exclaim, "Damn, I wish I did that!" Not really kidding.
Anyway, if you want to know who will be responsible for your potential appearance in the Club's nice fat annual coffee table book, here's the list of people to bride. Kidding!
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There seems to be some debate regarding the meaning of the boss in this Subway commercial reacting to his employees ass by saying "oochee mama." When the employee asks the boss if he can just photocopy his ass in response to the boss's request for some random lunch receipt, we get that the ad is poking fun at the insanity of expense reports and the ridiculousness of requiring intelligent, grown adults account for every last cent they spend. But we wonder what exactly what the copywriters meant when they had the boss say "oochee mama." Is he gay and admiring the guy's ass? Is he just freaked out at the fact someone is mooning him? Whomever wrote this ad, please explain.
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