How many times have you done something you've regretted? Perhaps more that a few if you're the average human being. Thankfully though, for most, these regrets don't end up on YouTube for all to see...including your employer. This isn't the first time this sort of thing has happened but British private school teacher Sarah Green has found herself suspended from her job after her students unearthed a video she did for Scruffs Hardware construction clothing two years before taking her current teaching position.
more »
We used to be fans of Michel Gondry, the father of lush Levi's commercials and Eternal Sunshine of the Spotless Mind. But then he came out with The Science of Sleep and shattered our childlike faith in his ability to do no wrong.
We're willing to forgive him, though. Check out the website for Be Kind Rewind, his latest oeuvre, created by Sydney and Tequila Australia.
more »
We're not really sure who Rascal Flatts is. But they think milk rocks, and that's cool with us.
"Milk Rocks" is a contest that will be promoted online and on milk cartons nationwide, as well as on school lunchroom posters. Impressions are expected to hit one billion.
Oh, yeah. The terms of the contest: starting March 1, fans can hit milkrocks.com and upload videos of themselves karaoke-slaughtering a Rascal Flatts song of their choice. The winner gets a private meet-and-greet, a webcast concert with the band, and a meeting with a Lyric Street Records A&R rep.
more »
We like this cute take on a sinister fairytale. Instead of Hansel & Gretel, think gorgeous girl with good shoes. And instead of breadcrumbs in a forest, think breadslices in a well-furnished house.
And instead of running home to a mean woodcutter and bitchy step-mom, think yummy guy, in bed, with sandwich.
The moral of the spot? White bread's rich in folic acid. Folic acid helps make healthy babies. Enjoy.
This is probably the sexiest way of promoting bread -- without offending the everyday mom's senses -- we've ever seen. It comes courtesy of Mullen, on behalf of Grain Foods Foundation.
Realistically, we'd probably be pissed-off and slightly disturbed if our mate tried seducing us with a trail of breadslices. But hey, Grain Foods, you can sell us bread anytime.
LaBov & Beyond is this delicious mesh of old-fogeyness and "I swear I'm cool, I swear!"-ness.
When we last covered them, they were trying to generate creativity with a whiteboard website. This time around, they're spreading word that LaBov & Beyond isn't an agency at all. Latest positioning statement: "LaBov, the Un-Agency Agency."
Wondering what LaBov & Beyond is? We're not sure, but we bet it involves a lot of super-expressive words that don't actually say anything. See PDF.
But hey, we're into their earnestness. LaBov vibes like a dependable bunch, even if not flawlessly hip.
Movie Marketing Madness wrote a really detailed column about the guerrilla campaign for Cloverfield, the New York apocalypse horror film that was seeding images of a headless Statue of Liberty long before it had a name to call its own. (Is that a metaphor for our lives?)
From what we can tell it involves a camera, a party and the end of the world. Naturally, hijinks ensue.
more »
The human brain is an amazing thing. It does so many complex things with complete ease. Luckily, one of the things it does is filter out, according to some, is the up to 5,000 advertising messages a city dweller sees each day. This is a very good thing. Because if the brain weren't able to filter out the incessant onslaught of advertising and consciously processed each of those 5,000 daily messages, it would explode quickly sending the owner of that brain to the nearest mental institution.
In some respects, advertising is a never ending cycle of idiocy. People ignore ads so marketers just create more. People block ads so marketers just come up with more methods to circumvent that blockage (just wait until you see the DVR-proof side and bottom bar ads the nets will soon implement).
more »
Created by IIBBDO Dublin, this new Guinness Dot commercial explore the life of a dot and how it realizes it's many opportunities as it grows, meets other dots, explores and...becomes a glass of Guinness beer. Huh? A bit of a stretch but as one person pointed out, if you can be anything, be the best. The best being Guinness, of course. Right. Still a bit of a stretch. Wonderfully creative though and always great to hear Donald Sutherland's voice - even if it makes us think we're watching a Volvo commercial.
UK-based Five.tv and FIAT Automobiles have joined forces to promote the FIAT 500 online and outdoors. This may not be a huge deal Stateside, but it's a big deal in the UK, where OFCOM recently relaxed regulations for terrestrial channel sponsorship.
Fiat seized the moment and blew a wad for a whole evening on Five. Its FIAT 500 will also be unveiled at the British Airways London Eye on January 21st at 8pm.
The launch was timed to occur exactly 500 hours into 2008, which will be docked on a countdown clock on Five.tv via 10" and 20" commercials.
Last week New York City unveiled its first automatic pay toilet. For $0.25 and at a limit of 15 minutes per use, you could hit a streetside loo that automatically self-cleans.
The effort to promote the APTs (as they're so trendily called) was called First Flush. The automatic public toilets were unveiled last Thursday.
"City big-wigs," as WCBS TV calls 'em, say this is "a truly historic occasion."
Bravo for progress, especially when it's in the ass-wiping arena.
|
