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Denver 50 TV Promo Flattens the Funk

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Look, a bunch of douchey office cogs made of cardboard. Nice wicker basket, guys.

The spot, put together by Fueld Films, is for the New Denver Ad Club and the Denver 50 show, which showcases "Denver's best work smooshed up nice and flat." We loves it for its hipster inanity. Dig it? Cool. Play the paper dolls game.

Wouldn't a fat hairy guy in gladiator garb make an awesome kitchen magnet?

by Angela Natividad    Dec- 4-07    
Topic: Commercials, Promotions



LA Ecology-Focused Non-Profit Gets Aminated Love

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Repping company Resource has created Treesource, an organization that donates to charities including the LA-based natural resources-focused non-profit TreePeople. To promote Treesource, Cole Gerst, option-g and 2todesign have created two short videos (one, two) each beautifully illustrated. Yes, it took us a few to get all those trees and sources straight too.

by Steve Hall    Dec- 4-07    
Topic: Cause, Good, Video



Kwik-Fit Insurance Brings Us 'Pimp My Sleigh'

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You can pimp your ride, pimp your profile, un-pimp your ride, pimp your brand, pimp your stroller, pimp your burger and pimp your minivan.

Now, courtesy of Tamba Internet and Kwik-Fit Insurance, you can Pimp Your Sleigh. Yes, that's right. You can ad mods until Santa's sleight looks like something out of a Fast and Furious movie. You can trick out the seating, add a hood ornament, affix a spoiler, colorize it with stickers, choose a driver, race your creation down a slalom course and, yes, send the whole thing to a friend.

Somewhere in all of this is a promotion for Kwik-Fit Insurance in the way of prizes and placement of winning designs on the main page of the site. Let your inner Santa out to play.

by Steve Hall    Dec- 4-07    
Topic: Games, Good



Washington Monument Sports A Condom. Just Wait. It'll Happen

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Just when you think every last bit of space has been commandeered by ads, another pops up. We know someday someone's going to offer to paint our house for free in exchange for placing a giant logo on the front of our house. And Kevin Dugan, in an article on his blog posits we may soon see the Washington Monument sheathed in a Durex condom, ads embedded in one's bodies so they appear on x-rays, ads painted in the bowl of a toilet (this one's a no brainer), ads on baby scales and ads on headstones in graveyards.

Think it won't happen? Did you ever think you'd see ads on the paper that covers the exam table in a doctor's office or on the front of snow plows?

by Steve Hall    Dec- 4-07    
Topic: Guerilla, Strange, Trends and Culture



Apple Airs More Dirty Duds: Vista Runs Faster on Macs!

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This new ad for Apple, dubbed Misprint, was inspired by PCMag, which called the MacBook Pro the fastest Windows Vista notebook for '07.

(We have a Pro. It is indeed amazing.)

But even knowing by experience, some part of us perpetually pities the stodgy and lovable PC in these spots. We kind of want to hug a PC afterwards.

by Angela Natividad    Dec- 4-07    
Topic: Brands, Commercials



Scion's Little Deviants Trick Out xD

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Furthering its customization-with-attitude personality, Scion is out with its next Little Deviants commercial in which the little guys high jack and trick out a passing Scion xD transferring it from a bland, gray, wish-it-were-cool look into a tricked out green colored, rad rimmed and low profile tired ride that actually is cool.

Created by San Francisco's ATTIK, the ad was animated by Shilo.

by Steve Hall    Dec- 4-07    
Topic: Commercials, Good



Range Rover's Gates Softly Soothes

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If you're sick of winding mountain road car commercials, check out this mountainous region road car website for Land Rover. Really, it's different. As you wind your way through beautiful vistas while an orchestrally supported piano swells in the background, you can stop at various points to check out the vehicles features. It's all very Zen. And slow. And visually beautiful. And slow. And soothing. And slow. And...zzzzz...oh, sorry, we fell asleep there for a minute.

OK, now that we've downed our grande, non-fat, extra hot, extra shot, no whip, no foam, white mocha latte, we feel better and can you the site also offers you the ability to select the features you are interested in and create a customized, downloadable PDF for your offline viewing pleasure which is a good thing because you're going to need to lay down in bed to read it as you drift gently into a restful sleep, soothed by the site's relaxing music and...zzz...

by Steve Hall    Dec- 4-07    
Topic: Creative Commentary, Good, Online



You Mean Fermin's Just an Ass in Need of Some Spritz?

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Check out this subsite, "Who is Fermin?" It reminds us a lot of that Don Fielding thing we loathed so much.

Put together by GrupoW, the subsite is the continuation of a "Let's Save Fermin!" campaign released in August, which Adverblog covered.

The site brings us to the dusty streets of Pamplona. There's a man running for his life (Fermin!). The object is to drag a rope backward with your cursor to find out what's chasing him (which includes a bear, a pack of wolves, a psychotic butcher, a rhino, etc).

Confusingly, once you get to the very end of the rope, the scene changes to an ad for Rexona for Men, which supposedly has a million molecules of antiperspirant protection.

We don't get it. So would Rexona's millions of protective molecules put off Fermin's pursuers, or just ensure him amazingly dry 'pits while he runs for his fucking life?

by Angela Natividad    Dec- 4-07    
Topic: Bad, Online



GTA IV Tries Turning Box Art into Promotional Tool

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We can't think of many gamers that cream their pants for box art, but for GTA IV -- which will generate drools anyway -- Rock Star Games decided to turn box art into an event unto itself.

The firm hired four mural artists to paint the art mural-size, a process that took about two days. The work was video-taped, sped up and edited for effect (you know, like Dove Evolution).

Liquid Liquid's "Optimo" helped add veneer to the finished product, and voila.

The video's cool and all, but in the end, the success of these things depends on where the spot appears and how fast it moves between gamers. (It definitely ain't this.) But hey, GTA IV will probably fly off the shelves at whiplash speed anyway (we're getting a copy), so if nothing else, this is a nice gesture in the direction of street art, and maybe it'll open up some interesting promotional doors.

by Angela Natividad    Dec- 3-07    
Topic: Brands, Good, Online, Promotions



Belvedere Heads Downtown, Kicks Grey Goose's Uptown Ass

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It must suck being a premium vodka maker when you're not one of the two or three brands that, for whatever unknown reason, seem to take off and get adopted by those enjoy emptying their wallet just to get drunk. While Grey Goose sold 700,000 cases in 2006, Belvedere sold just 380,000.

In a new $20 million Berlin Cameron-created campaign, Belvedere is crashing the party with ads featuring Vincent Gallo and his posse literally crashes uptown parties with downtown attitude. There's also a Terry Richardson-shot print campaign with lots of red lipstick and provocative stares.

more »

by Steve Hall    Dec- 3-07    
Topic: Campaigns, Creative Commentary



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