Ok, so it's an over the top dramatization but you have to admit that presentation Mad Men's Don Draper gave to Kodak for the Carousel slide projector was brilliant. You wish you gave presentations like that more often. Come on. Admit it. You know you do. That Kodak moment was the defining moment of the season finale of AMC's Mad Men which, despite critical debate, has turned out to be a great show - good enough for AMC to renew it for another season.
During the episode we also find out up and coming creative Peggy Olsen was promoted from secretary to Junior copywriter (no small feat for a women in the early sixties one must admit) and that she's pregnant and didn't know it! Or just denied it. The father? Pete Campbell? Did enough time elapse between their office dalliance earlier in the season or is the father someone else? Intriguingly, Peggy was promoted by Don to work on the Clearasil account which Pete, through his wife's rich family connections, just snagged. Needless to say, he's being painting as the whipping boy, emasculated by his family, stomped on by his boss and forced to suffer - oh the horror - the indignity of working with a woman!
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Commenting on a recent delebrity perfume debut exactly the same way we would, The Superficial writes, "British model/actress Kelly Brook debuted her new perfume at Superdrug in London yesterday. She possesses two wonderful qualities for being a product salesman: a great smile and a winning personality. Yep, those are the two most notable things about her. I bet if you met her in person those would be the first two things you noticed. Well that, and her intelligence." Indeed.
More of Kelly's two big qualities here.
This campaign for Lincoln Financial Group, by 22squared, would be awesome if the sound weren't out of sync, and if they tossed in some comic relief.
Because if our future self came and chatted us up during some critical moment in our lives, we wouldn't just let them go on and on about money. We'd have some questions of our own, including:
- How did you get here?
- Has someone cured cancer?
- When did I get that awful haircut?
See the Nursery and ER spots.
The campaign is called "Hello Future." And we have to admit these people are onto something, having too often shelved the IRA in favour of a new pair of jeans.
Two things we're tired of: people building special sites for the iPhone (why? Why would you?), and movies about Will Smith saving the fucking world.
In tangent with Crew Creative, Warner Bros. is dredging out advertainment to iPhone and Second Life for I Am Legend, where Will Smith, the last man on earth, must try to find a cure for a zombie-making virus. Or something.
It's not everyone who can live out splendorific fantasies as often as Will Smith can. He gets to play a supernatural secret agent, rescue the country from aliens (twice!), embark upon a successful no-profanity-needed rap career, woo swooning women, and he even got to be the classic poor-guy-makes-good.
Now he gets to save the world from zombification? Is there anything you can't do (besides curse), Will?
WONGDOODY, LA is on a pro-bono mission with the Venice Community Housing Corp to draw attention to the one in 32 homeless living in the area.
With flyers pushing "Dumpster Alcove w/ Fecal Matter 4 RENT" and ads like the one at left featuring in the for-lease sections of papers like The Argonaut and LA Weekly, the effort does two things:
- Highlights real "living options" that the homeless have to deal with
- Pokes fun at euphemisms realtors use to promote less-than-savory real estate (who could say no to "purvy lurkers" and "mysterious stains"? It's so Dickens)
Since the launch of the campaign, the VCHC reports double the number of calls and website visitors. We wonder how many of those calls were actual inquiries about renting in squalor. There's something so bohemian about demanding a challenging atmosphere.
Continuing its quest to bring New York-style vulgarities to the peaceful, mountainous region of Colorado, New York-style Anthony's Pizza & Pasta says "Eat Me" to residents from atop billboards, alongside buses, from within newspapers and on radio. When it comes to pizza, or any food for that matter, there really isn't a simpler, more direct method of conveying the primary marketing message. Cultivator Advertising & Design created the campaign.
OK, so we guess it's just like old school radio so we really shouldn't complain but do we really want to listen to short audio ads placed in front of the music we download? Music site We7 thinks so and has based their ad-supported music download service on it. As explained on the We7 site, audio ads are dynamically grafted onto the front of music tracks and albums based on a person's demographic profile.
Just yesterday, We7 announced a deal with the producers of the Michael Moore film Sicko which will be released in the UK October 26th. Audio ads for the film will preface downloaded music tracks.
Joe Jaffe, author of Life After the 30-Second Spot and host of the Across the Sound (recently renamed Jaffe Juice) podcast has published a new book, Join the Conversation. The book covers the notion of conversational marketing, originally sparked by Tom Hespos and loosely described as the "conversation" that happens (or should be) between marketers and consumers.
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Back in the day a guy named Aarif Smaks (or not) was a famed dance instructor. In Finland. Far, far from Studio 54. Diesel has taken (or created) this bit of geriatric disco fever and created a sneaker ad out of it for the brand's Diesel Freezy Sneaker.
Complete with seemingly planted comments like this, "love it... I danced the same way until I put my back out many years ago doing the disco boogie woogie will try again once I get to the diesel store that sell those sneakers. I'll tell my dance troupe on Facebook... love you," the video has achieved 11,768 views on YouTube since being posted yesterday.
Anachronistic video footage + catchy old-school dance music gone techno = seemingly successful viral video.
Life just got easier, it would seem, for those of you charged with distributing online video ads. Eyeblaster has just released Channel Connect, a tool that lets you deliver pre-roll, mid-roll, post-roll and overlay ads without having to deal with all the confusingly proprietary video technologies different publishers use.
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