Derrick Beckles from the truth campaign is back at it again. This time he's outside a "major tobacco company" office building with 20 empty moving trucks. He's there for the shutdown a tobacco company CEO promised if it was proved cigarettes caused cancer. Well, apparently they have been and Derrick is there to help the company shut down and move out. With a megaphone. With onlookers wondering what the hell he's doing. Well, there you have it. Yet another truth campaign spot. We must admit, though, this one isn't so idiotically over the top as have been most past efforts. Crispin Porter + Bogusky and Arnold created.
If you're a skater, you might like this new campaign for the new Playstation3 game "skate" from EA Games which, in one spot, features pro riders Mike Carroll, Rob Dyrdek, Terry Kennedy, Ryan Gallant and Danny Way. If you're not a skater, you're probably gonna think the semi-forced hipsterims such as "hate on" and "wouldn't be trippin' too much" make the spot, well, lame. Or, if you're just a regular person who happens to see this on TV, you're thumb will probably be on the fast forward button whizzing by the spot in a move analogous to EA Games tossing its TV dollars into a burning flame.
And if you're sick of listening to us bitch about this campaign, you can just go to the campaign website where you can hang with outtakes, teasers and additional footage of the skater boys doing their thing with their thumbs. Created by Heat, the commercial were shot by The Malloys and edited by Phoenix Editorial & Design's Bob Frisk.
Because we just couldn't get enough in SF, the Ypulse Tween Mashup is hitting the East Coast this September 28 in NYC.
Speakers include CEO Evan Bailyn of Cartoon Doll Emporium as well as reps from Lego, Cartoon Network, Neopets, and Kidz Bop (the company to blame for children who know all the lyrics to Gnarls Barkley's Crazy).
Register before September 15 to get the early adopter cost. It's definitely worth the trouble - the food and bands in SF were awesome! Oh yeah, and we learned a lot too. ;-)
George Clooney wants us all to know he needs to make a living and the press should stop giving him shit about appearing in ads. Specifically, ads for Nestle which, in the past, has been maligned for its baby milk marketing practices in third world countries. George tells us all to shut up at the Venice film festival last week telling reporters, "I'm not going to apologize to you for trying to make a living every once in a while. I find that an irritating question." OK, George, we got the message loud and clear
The man in the pig-tailed wig is probably the best thing that's happened to Wendy's, having achieved improved recall in eight weeks versus 18 months with a previous campaign. But the muse of all the hubbub, Melinda Lou "Wendy" Thomas herself, isn't enjoying the ride.
Advertising Age reports that Melinda, who studied marketing at the University of Florida, auditioned as herself for the new campaign, but spokesman Bob Bertini said resulting consumer response was "not positive."
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For its home loan component in Australia, Virgin Money hits us hard with the notion of long-term commitment.
You mean there's sex after 65?
To be fair, shots of geriatric lovin' may deliver a muddier message than the mortgage guys would like. Who's to say this is a happy long-term relationship and not a racy first date? Or better still, a short-term but lusty (interest-only, har har) affair?!
Anything is possible. Or else we've just been watching too many French PSAs.
For its S9 headphones, Motorola's Wirebreakers leap back into the streets, accosting cheerleaders, bus patrons, library-goers and general loiterers with their love of dance.
It's cute and all but we are so tired of the Wirebreakers thing. It must suck to be milling around minding your own business, when some bug-eyed kid pops out and forces you to sit there with a frozen grin on your face until he or she has stopped wilding out in front of you.
Thankfully, behind a monitor we don't have to smile.
Snickers is replacing its "Most Satisfying" tagline with "Feast," a move introduced by five new ad characters: a king, a Viking, a Pilgrim, a Polynesian and a Roman, which are all supposed to teach us a thing or two about glorified gluttony.
Check out the spot here.
Like a pubescent teen that acts extra-manly to keep people from thinking he swings the other way, the burly new focus will hopefully guide thoughts from the unfortunate Super Bowl ad incident, when people freaked out over those two guys tonguing over their last bit of that most satisfying candy bar.
Who wants boring retail window dressing complete with lifeless mannequins overdressed as if the catwalk is the sidewalk when you can have an interactive window front at which you can brush about the Chanel logo? Oh, an apparently, you get to see Keira Knightley too. Well, a mannequin of her at least.
Adrants reader Jinki brought our attention to this unfortunate tourism ad where a woman holding back her veil brightly admonishes watchers to fuck off.
Incredible India, indeed.
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