We were beginning to think there was no longer any such thing as sites that take two minutes to load and count to or from 100 the whole time.
But Manning's Mind, a new promotion for Sprint by Goodby, defeats that logic.
Post-load, the site is actually not bad. It just isn't anything special. Take Peyton Manning on in a trivia-style game where each point won brings you closer to a touchdown.
It appears Peyton Manning is one of the only sports celebrity sponsors who's actually used for what he has to say. We don't know what that means, but it's interesting.
It's not often we're surprised by an ad. This one by Campbell-Ewald for Farmer's Insurance scared the crap out of us. And the guy in it kind of looks like Kevin Spacey.
Other spots from the taglined "Sanity makes a comeback" effort were equally interesting. There's this wind insurance one where a woman's papers keep blowing around (wait for the part where she slams into the wall and breaks it - that's pretty funny), a confusing one where a woman leaps on a garbage truck and hitches a ride with a cop on a horse (it was fun guessing what that was for), and a pretty good one about transient suburbanites getting by after a house fire.
We like this campaign a lot - it does a neat job of crawling into the minds of people actually dealing with hazards in real-time.
AdFreak reminded us that the Denver Water stunt just took place over the weekend during the Colorado-Colorado State game. During the fourth quarter, the toilet mascot went running across the green, only to be tackled by a zealous security guard. (Looks like they forgot to wear their signs.)
So there you go. Unless you want all your favourite sports games interrupted in equally vexing manner, fix your goddamn running toilets.
70 Volvos are hidden in a bunch of beautiful but rugged places and according to this subsite it is your responsibility to find out where. (Despite the daunting sound of the task and the lameness of going Volvo-hunting, clues and a Yahoo! Maps integration help the process along.)
More interestingly, is it just us or is the music for the subsite a throwback to the score for Vanilla Sky? It's probably just us.
Here's a somewhat interesting read.
Young and Aitken's Profitable Marketing Communications encourages marketers to think about marketing the way Warren Buffett thinks about investing (yes, at some point they make that connection): as a quantifiable value-add, with a focus on targeting platforms as opposed to diversifying.
A few decent case studies (brands include Samsung and Unisys) are included, and emphasis is placed on measuring campaign ROI, which we hear lots about but don't see much of.
To get the most value for your buck you might want to skip straight to chapters 12 and 13 ("Leverage Your Employee Capital" and "Is Your Organization Marketing ROI-Fit?") which finally cuts the bull and gets into how you, too, can implement some of this advice.
The book concludes with "Happy investing," possibly its best instance of straightforward message delivery. In the end, it was a lot like reading Malcolm Gladwell, but not as funny, and Benjamin Graham, but not as informative.
With the ubiquitous YouTube video, Leno appearance and online video site, famed (at least if you watch movies and TV) Fred Thompson has entered the 2008 presidential race. We're not much into politics finding ourselves oddly aligned to some things Democrat and some things Republican but not comfortable with Independent status and certainly not or right or left wing crazy...at least in real life. So it is with confusion, we are drawn to Fred Thompson who appears to be as Republican as they come but also pretty laid back about a lot of things.
more »
- DraftFCB...in need of anything good these days...has landed the $200 million 2010 U.S. Census campaign. We can only imagine the creativity that'll come out of this one.
- This is over a year old. Don't know how we missed it. Although, knowing us, we didn't miss it and have simply forgotten we covered it. Anyway, watch Will Video For Food's Kevin Nalty take on the role of viral video broker and lampoon the early days of big brands misunderstanding YouTube.
- Copyranter has what he's been told is the CP+B script for Al Gore's not-yet-released Climate Project commercial.
more »
Irish marketers and media mavens now have their own online network - The Media Show.
Right now neither the site nor the show look very exciting, but that's what ads are for. If you have an abiding interest in the burgeoning marketing industry in Ireland, it might do well to sponsor these guys. To tell the truth, we have no idea whether the advice they're dispensing is good or bad, because the whole thing just made us too sleepy.
Talk about deception. Here's a campaign that looked like something it wasn't.
Mastercard's Priceless Pep Talks with Peyton Manning gives you two text-entry boxes: a place for your name, and a place to enter something you're bummed about.
But if your name isn't already in a pre-set database, you officially do not exist. And the second box seems to be stuck on one setting: "I drive a minivan."
more »
We need another award show like we need another email newsletter from MediaPost. Oh wait. Sorry. We used that one already. But wait. Read further. Maybe we do need another award show because the really good stuff...the stuff that should win awards but always gets killed by the client...needs its own platform on which to seek praise.
Enter The Speckies. Yup. An award show for great work that got killed, canceled, spat on, trashed and otherwise suffered the indignity of pompous, know-it-all clients who crapped on it just to feed their ego-driven power trip. So here's your chance to slap down those pontificating morons and show the industry your true, unfiltered talent. Or something like that.
|
