Finally! It's been, like, forever since we've been able to slather over a celebu-campaign. It's like they all decided to heed that research that claims celebu-tising doesn't work. Or, we're so immune to it all, we've missed any recent campaign that might have barfed itself up from the bowels of desperate marketers and their agencies who can't find anything meaningful to say so they grab a celeb and slap on a logo.
Anyway, the latest celebu-campaign comes courtesy of Chanel which has photographed Keira Knightley wearing nothing but a top hat over her breasts and a shirt draped across her lap. Stunningly beautiful as she is, we can't help but wonder, as we do with all her appearances, how much photoshopping the girl received this time around. After all, the marketers behind her not so recent appearance on a King Aurthur movie poster didn't think she had enough curves up top and manufactured some for her.
We're not saying anything's manufactured in this poster nor are we going to taunt the agency which created the ad. We're just going to sit back and drink in the beauty that is Keira Kightley and appreciate her - and Chanel - for sharing it with us.
Who says a full-frontal hipster cowlick can't be romantic? Verizon's "It's the network" guy would beg to differ.
The far-flung French love affair is classic ad fodder for the desperate, downtrodden or simply unimaginative. So every time we see this ad for Verizon by jumP and Hungry Man, we wince. And maybe that's why it works. We're at the age when the classic romance has lost its day in favor of cynicism, spoof and televised mobile phone wars.
But Network Guy assures us it doesn't have to be good-bye - not if you still believe in fairy tales - and not as long as you have the latest Blackberry (which - ah, merci - we do).
This is one of those Kleenex moments.
While the '90s can't yet be packaged vintage, the '80s are fair game. This spot for the Dell XPS m1330 by Smoke & Mirrors and Mother brings us back to the stark black-and-whites, the bad music and the inaccessible pre-fembot women that so characterized that most disastrous of times for fashion.
Witness while a bunch of immaculately-dressed '80s gamines put together an oversized engine that then slides into the frame of a Dell XPS.
If Dell insists on pursuing every throwback avenue it can (note multi-color madness here), this effort is at least a decent one.
Here's an interesting one. Billboard Advertisers are Idiots is an effort to get billboard advertisers to stop "blighting" the landscape with their ads.
The whole thing is a little muddly - offending advertisers are listed as "not idiots," with an image of the board and contact info of the media planner if available. The idea is to wage peaceful war by calling these people and getting them to promise not to advertise on billboards anymore.
Apparently this move wasn't the greatest, considering around August the site seems to experience an identity crisis. It decides to call it quits, and then comes back, determined to be ridiculous and not vindictive.
Well ... good job!
If you're a fan of the Saw film series, you probably love the irony with which every release is married to a blood drive.
Saw, a series of films about a man who grants (?) the gift of appreciating life by surrounding victims with situational puzzles that lead to death or grisly victory (but mainly death), is coming out with its 4th release this October 26.
Until then, Adfreak says a campaign will be traveling around the country to attract donors and promote the film. Saw's blood drives have allegedly already generated enough blood to save 112,500 lives.
That merits a smile considering the fictional lives taken (and so imaginatively!) over the course of the series. We've just blown an hour in a half reading about all the traps from the first three films.
As only George Parker, the ad industry's potty-mouthed longtimer, can, an internal DraftFCB memo released last Friday announcing the win of, as George puts it, "a fucking website" design job, has received George's trademark commentary. Cutting through the bullshit of most internal agency blatherings, George appropriately sums up the announcement writing, "Boy, these fuckers are on a roll. What's next... Cocktail napkins and book match covers?" Indeed.
The allure of sex, drugs and rock n' roll continue to outlive most of its human origins. This is the only explanation we can pinpoint for VH1's brand-new show The Rock Life, which dissects the sun-drenched world of Malibu-based rock band Whitestarr.
We can only guess that this is going to be a less masterful version of Cameron Crowe's Almost Famous, which covered the slow ascension of the somewhat-more-believable band Stillwater, through the eyes of a teenage journalist-to-be.
Check out the show intro here. This masterful oeuvre was put together by Version2.
The song is the band's own. Note influences of the Stones and the Beatles, and - by gad, could it be? - possibly LFO.
Charlotte-based BooneOakley is in the running for the Saucony account. Leaving it at that, though, would be a giant understatement regarding the lengths the agency went to to deliver the RFP to Saucony's Boston office. A team from the agency literally ran for the account - 859 miles to be exact - from Charlotte to Boston and documented the entire trip on a blog with videos.
Sadly, it seems, no one at Saucony is aware of the agency's extreme efforts as no one but a lone intern website coordinator from the marketing department was in the office last Friday to receive the RFP when the running team finally arrived. Contents of the RFP aside, Saucony should hire BooneOakley for the intense dedication and effort it put into running for this account. If it's any indication of the ongoing dedication the agency would give the account, Saucony would be wise to choose BooneOakley.
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Apparently, Agency.com's human resource department hasn't read Adrants much as indicated by a missive sent to us asking to chat about an available position in the agency's Chicago office. That or it's some elaborate strategy to get us to show some fist-bump love for the shop. Oops. Did we just burn a bridge? You're not supposed to do that in this business, right? Oh well. We just can't help ourselves sometimes.
The music on this new Candystand game, dubbed KickFlip, is annoying as hell but unavoidably catchy. Like the interns who will undoubtedly be blowing office hours playing it, its single set of lyrics keeps chanting, "I want to skaaaa-ya-yate."
There's also an Extra ad that precedes the game in which a guy who looks suspiciously like an ad douche sticks some gum in his mouth and starts dancing under the transfiguring power of strobe. It physically hurt us.
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