We were on Discovery News reading an article when we were interrupted by the presence of a really ugly "scoop n' poop" advergame for Wild Hogs that expanded, didn't contract and opened the website when we pushed the "close" button.
We'd say that the type of ad a site chooses to populate its real estate is kind of a big deal. And while a film like Wild Hogs is probably within Discovery News' parameter of family-friendly fare, it would have been nice if somebody had tried it out beforehand or at least seriously considered its placement - in the middle of a story about King Nebuchadnezzar? Come on!
For those of you just getting into the ad biz, Advergirl has some important tips for you. You might already know this but, despite what you may have been told, you ain't getting any training. You've been hired to put out and avoid fires for your boss. And, contrary to what you might think, you've also been hired to take the heat when your boss screws up. Just avoid all that crap by reading Advergirl's list and you'll avoid most of the ad jungle animals' tricks.
If you're Jonesing for some Skittles and you like that whole Midas Touch thing then you'll love this new Skittles commercial which features a guy who "guesses it's pretty awesome" to turn everything he touches into Skittles. Except, of course, the guy he shook hands with on the bus this morning.
Maybe if McDonald's and Burger King offered a free Lap-Band with every Happy Meal or Whopper, the legislature and the ad industry wouldn't have to go head to head on this whole obesity thing. After all, if the food can't get in, the kid can't get fat.
Who said suburban cocktail parties had to be boring? Or kids always jump on their parents' beds in the morning? Or your candlelit bath isn't as relaxing as it could be. Not Levelor who with four new spots created by Woodbine says their shades can make any situation simply by closing or raising their blinds. Check out one of the spots here.
So you've got your new iPhone and you think it's really, really cool. You can't stop showing it to all your friends. You even love that 300 page bill that came in a box. It's just the coolest thing ever, right? Well, just wait until AdMob finds you.
Mobile phone ad network AdMob just launched a new iPhone-specific ad unit that will help advertisers and content publisher reach iPhone fanatics. Hopefully, a quick flick will lessen the length or their annoyance.
OK, so maybe the ads aren't that annoying but does Starbucks really need to promote it's locations? Just walk a block. One's bound to be right around the corner.
Okay. Put away the martini, clear all the white dust off your desk and stop flirting with the intern. Apparently, that's not what a well-balanced ad exec is all about.
This September 20th the Ad Club will be presenting its Second Annual Perfect Balance Awards, which were launched to "recognize and celebrate companies who have successfully instituted and fostered an innovative employee health and wellness program."
Well, even if our margin of usefulness in this industry really only lasts until about 36 (40 if you're pushing it), maybe there remains a deeper reason to stay healthy and live on.
Apply for the honors here. Make sure you're wearing a fresh glow. Champions of wellness are, like, big on that.
For pure amusement it seems, Heineken has released DraughtKeg, a site on which you can upload your face to a futuristic robot who will then appear on the dance floor grooving to pseudo-futuristic dance music. It's all very retro...in a futuristic sort of way. And it's to promote their new, uber-cool keg that's, apparently, really, really better than your standard keg.
Let's imagine ourselves sitting in on the Publicis Modem Berlin Cameron (sorry, our PR rep mis-spoke. The campaign was created by Berlin Cameron. Modem handled online work and subcontracted out the creation of this website to Brothers by Choice) concepting session for this piece of work.
AE: "So you all saw the thing. It is pretty advanced for just a keg of beer, right?
AD: "Futuristic, even."
COPY: "The thing looks like some sort of mini-robot."
AD: "I got it! Robots. Beer. The future. A party. A robot dance party!"
AE: "Um, what about Svedka's robots?"
COPY: "Who gives a shit. Ours will be way better because...ooo...I got it...we'll let people upload their heads to the robots! All that social media shit, you know."
AE: "Uh, Trailer Crashers did that."
AD: "Dude. It's ALL been done before. It's not like you expected an original idea, right?"
AE: "Uh, I guess. Hey, just make it look cool OK? Like the music and shit. And make sure you show the fucking product!"
COPY: "Dude, we aren't idiots."
AE: "OK. I know. You rock. I need it next Thursday."
AE/AD/Copy: Three way fist-bump
AdScam's George Parker defends the apparent shit storm he seemingly caused following his leak of a DraftFCB internal memo which made a big deal about a recent SkyTeam website project job win. He also defends why it's perfectly fine to continuously pick on DraftFCB. And JWT. And O&M. And Julie and Sean. And CP+B. And every other agency in this business. And he wallows in the supposedly not-so-nice layoff and compensation practices of DraftFCB. Damn, it's like Perez Hilton for the ad industry.
If you're still asking, "Who the hell is George Parker," you really need to tune in to this business a bit more. Besides, he's fun to read. Hmm. Maybe he should write for Adrants.
Here's a distraction that's sure to derail your workday. In the interest of going simpler, Candystand gives us Jetboost, a game where all you have to do is make the little jetpack-wearing man jump as high as he can.
Each level lasts just a few seconds, which strangely makes you want to do a bunch. Oh, the marketing magic of bite-size.
Addictive. But then again, shiny objects usually are when you have something more important to do.
Keep the volume down if you're in your cubby hole -- er, cubicle. To note, we've long since stopped noticing what candy is advertised - but, foreseeing this, Candystand since began forcing users to sit through a short ad while the game loads. Those clever candy peddling rogues.
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