With all the work it's done to court the "we are woman, hear us roar" demographic, we harbor serious doubts that this viral for Dove is the genuine article. Really, do they even sell deodorant cans like that anymore?
It certainly gets the point across (only amazing sensory deception could bring a sexual partner that, uh, close), but we'd be understating if we said the ad only made us a little sick. (And what's with that chick's teeth?) Then again, we really liked the idea of man omelet, so...
Our incognito amigo FishNChimps shimmied us over to these ads for MFI and IKEA, which used the same basic idea (families fighting over feral female teens) to promote the homey feel of their showrooms. Saatchi & Saatchi put together the MFI piece; the IKEA one is attributed to Crispin, Porter & Bogusky.
The MFI one is a little chavvier than IKEA's, rendering it believable to the point of discomfort until the angsty teen queen storms past a showroom attendant.
MFI's is somewhat more current; IKEA's hailed from 2002.
Nothing bespeaks familiarity like a screaming match with your mom, which is why it's a wonder grocery stores don't try pushing living room sets.
Somehow we thought that, with all the godforsaken noise that deluged us upon arriving at the Garfield Group careers site, the associated video would be all the more raucous and daring.
We're really touched by the notion that everyone eats lunch together and that somebody was clever enough to push product into the hands of enthused interns, but it's just ... flat. And the use of vernacular like "for jobs that totally rock" only served to accentuate the candle-in-the-sun effect.
And as Jay-Z so blithely said, "That shit don't even out."
We loved that "What are you ... sinking about?" ad by Berlitz, a language firm that does well when it comes to catching extra-lingual inconsistencies and showcasing them.
We haven't seen anything since, but we're thinking they held on the trigger until they could perfect something equally wry. And they succeed with not one but three new ads, the first of which is "Ken Touched This," a play on how language in pop songs gets manipulated by the eager chanteuses of non-natives - with awkward results.
Like hidden dirty images in family-friendly Disney posters, easter eggs have always been a favorite of designers the world over to express, perhaps a twisted sense of humor or, simply, to just have fun. Now, apparently, Hide This Thing wants to create a community around the practice and even create a common visual easter egg language of sorts. Like a digital flash mob, Hide This Thing hopes to create mass appearances of various objects inside TV commercials, print ads, websites and anything else a creative lays his hands on.
We do wonder though if "making official" easter eggs doesn't detract from exactly what they are supposed to be: crazy one-offs that express something the individual was feeling at the moment of creation. You decide.
We think there's something delicious about these Sundek ads by Callegari Berville Grey, Paris. We have no idea what they have to do with surfwear, but something about dripping bodies (albeit with membrane, which ain't exactly sexy) and the promise of giant omelets makes us salivate in a manner most bib-worthy.
Variation here. The sex/egg combination appears to be a French favorite.
Update: Adrants reader Duncan adds depth to perception by noting the surfers must be sea turtles, which hatch on shore and live out the rest of their lives in the water. Ohhhh.
Usually, he's just slowly walking around his Battlestar mumbling prophetic statements about the importance of mankind in that gruff voice he perfected so well back on Miami Vice but now Edward James Olmos is appearing, again, in two new commercial for Farmer's Insurance. In the first, Olmos is thrown, hands tied, from a plane without a parachute but is "rescued" by a pair of parachutists who, oh, just happen to be free falling through the air to save him by untying his hands and affixing a parachute to him. Of course, on the ground it's revealed it's all just a scene from some movie.
A second spot, also part of a movie set, has Olmos in the future being chased by a flying motorcycle while being shot. Olmos and everything is undamaged. The message in the two spots is things in real life are not indestructible which is why one needs insurance, namely Farmer's
It's not just brands hawking friends on MySpace anymore; it's products too. For a free milkshake promotion to cool the summer months, Southern brand Krystal put together the Krystal Lovers Lounge, a MySpace page for those who know nothing gets the heart racing (or slowing?) like whipped milk on ice.
While it won't do jack for your waistline, the MilkQuake page does include eco-friendly tips like admonishings to "Switch off your computer and any lights not in use."
Do you know what your Mom does for work? Do you really? We think this Mom's kids - and husband for that matter - have absolutely no idea. UK-based Nandos restaurants serve something called Peri-Peri chicken, a dish so addictive, the restaurant had to introduce Nando Fix Gum to stem cravings. Well, not really but that's what's going on this commercial for the restaurant chain in which "mom" doesn't always mean minivan-driving, PTA-involved, high-powered executive-style woman.
- George Parker wonders what the hell sense an "official insurance company of Major League Baseball" makes. We tend to wonder as well.
- Blind dude goes to Cannes to promote Italian viral community.
- Brokaw mourns loss of unofficial agency mascot.
- Wieden+Kennedy/Amsterdam and Psyop give did a behind-the-scenes peek at the Silver Lion winning "Happiness Factory"'. Real Coca-Cola employees were interviewed and their responses used by the animated factory workers for this film, which is running in Atlanta's World of Coca-Cola.
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