Catch Up Lady has a descriptive overview of an ongoing viral campaign for the the upcoming Warner Brothers movie Batman: The Dark Knight. The promotion began cryptically with a site that showed nothing but the Batman logo but then progressed to several other sites that encouraged visitor involvement to reveal the identity of the actor who would play the Joker, Heath Ledger. No less than four sites told the story in a very clear and intriguing manner. get the whole story here.
Axe just keeps pumping out the goodies for 14 year old boys across the globe. And every other guy across the globe of any age since all men are 14 years old when it comes to certain thoughts. Anyway, enough with the psychoanalysis. Axe, once again, is having fun at the expense of the male race's instinctual weakness, women.
In this little video created to look like an actual webcam mounted near a beach shower, the viewer can change the temperature of the water and view the results. Don't bother with the Cold setting. It doesn't deliver the response you expect. Go right to the Very Hot setting and you'll get the usual girl on girl goodness.
Keeping with its 'tude, feisty Jack in the Box is out slinging bathroom humor at the expense of McDonald's and Burger King referring to their Angus burgers as Anus burgers. Jack in the Box agency Secret Weapon Marketing CCO Dick Sittig, smitten with his work, says the spots don't go too far adding, "we talked about but stopped short of doing a spot on McDonald's Angus Pounder." Witty. Witter still: a man named Dick makes anus jokes.
You can view the two spots here and here.
We're having trouble not wincing to the image of a woman slicing off a set of blueballs with garden shears, even if they are attached to a truck, and we're not sure what that has to do with KMLE doubling your paycheque, but oh, the sacrifice seems significant.
Thank Knoodleshop for future instances of truck castration, coming to a pick-up near you.
For every lad mag that does well, a new chick rag is born to reinstill self-esteem and sell make-up at the same time. This rule also applies to online destinations.
So if traditional media hasn't sated your burning desire to read interviews with girls who want to be models, brand-spankin'-new Somagirls.tv will handle that fix. This cross between Seventeen and Elle uses online video, virtual world placement and mobile platforms to get the message across, according to Marketing Vox.
Target demo: girls ages 12-24. That's pretty broad. Well, guess it's never too early or late to "learn how to transform your old pants in to hot 'Skinny's'!".
While we thought their last algo campaign was kind of lame, we did admire Ask.com's attempt to get people actually involved with the search engine.
Keeping with that, Ask has partnered up with Ask a Ninja. Puppetvision points us to a new ninja video called Ninja Sayings, where the ninja takes everyday vernacular and gives it ninja roots. (We have always known, for example, that "OK" actually means "zero kills.")
At the end of the video you're invited to look a word up on Ask.com. After you do that you get a bonus ninja video, which makes up the top search result.
We like it: good clean interactivity, minimal commitment, instant reward. How often can you say that about a campaign that bounces you from one site to another? Not often. This goes to show that the old adage "when in doubt, find a ninja" is actually sound.
NewTeeVee points out Ask a Ninja is now powered by Castfire, whose audio/video CMS tool they've been using to serve their fare on the Ask site.
Calling Gary Brolsma. Gary? You still out there? Samsung desperately needs you since you're the only one who can turn lip syncing into an overnight, worldwide sensation. You see, Samsung's UpStage Contest is looking for people to film themselves while lip syncing Melody Club's Destiny Calling. If you can deliver Numa Numa goodness, Samsung will award you a round trip for four to LA with a two night stay at the Standard Hollywood, concert tickets of your choice, a $3,000 shopping spree, four UpStage phones and a camcorder. Sweet deal, huh? Come on, Gary, we know you can do it. We know you're dying to get back to the top of the viral charts. Admit it.
So give us some of that "Mi ya hi, mi ya ho, mi ya ha" goodness. Samsung will love you and so will we. Of course the song Samsung chose sucks compared to that catchy Numa Numa tune.
They always say the English have a different sense of humor and that is clearly on display in this new Mother/Feel Films-created commercial for Pimm's. The spot features comedian Alexander Armstrong on a summer tour of the UK acting, well, English. Anyway, you tell us if it's funny.
This isn't an ad; it's a music video for D.A.N.C.E. by Justice. And it's amazery!
We just think it does a spiffy job of mashing up retro pop images, subculture slogans, familiar ad themes, and corporate fonts to demonstrate how these messages embed themselves into our everyday interactions. We adopt and drop them with the ease of a casual shrug.
Witty little manifestos make up a patchwork retelling of our shared media experiences. We really like the moment when "Internet killed the video stars" is swallowed by a spinning cross, which is then overtaken by a pyramid.
And can you catch the moment when the Disney font is used?
Your T-shirt does indeed say a lot about you.
This guy uses viral dissemination to push his improv cabaret act.
We're trying to decide what to say about this besides "Hrm. Very earnest." But no, we can't think of anything.
If you want to see just how earnest "earnest" can be, check out They're Making Fun of Me.
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