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Brother's Bar Buddies Stay Longer

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Our friends over at Duval Guillaume in Antwerp have created another intriguing piece of creative for Brother's Inobella printing technology. Three guys dressed in colorful suits babble on endlessly in an existential-ish manner about mindless topics at a bar late at night. The tagline? "Colors that stay longer." Get it? We thought so. Take a look at the spot here.

by Steve Hall    Apr- 4-07    
Topic: Commercials, Good



Lynx Mynxes Head to Miami For Bom Chica Wah Wah Rally

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Following its long running strategy of attracting men with the most powerful aphrodisiac, women, and its latest Bom Chica Wah Wah theme, Lynx, with help from the Lynx Mynxes, has launched Lynx Players and the Bom Chicka Wah Wah Rally - some kind of flirting contest. Anyway, it's all about bodacious babes and Florida sunshine. Oh, and, apparently, some deodorant gets sold along the way.

by Steve Hall    Apr- 4-07    
Topic: Events, Games, Good, Online, Video



Gastrointestinal Orgasmicness Backs Mentos Gum Art

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We can't decide if the first half of this new Mentos commercial sounds like a woman in the throes of an orgasm or in the throes of a serious gastrointestinal nightmare. You decide. Aside from that, we like. Although we do mis the kitschy old school Mentos commercial.

by Steve Hall    Apr- 4-07    
Topic: Commercials, Strange, Video



You Mean Global Warming Is Still a Problem?

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Advertising educates for better or worse, and per the CGM trend we're finding everybody wants to be an advertiser. With this formula in mind, UK-based Cake Group and climate change charity Global Cool throw together Scene Won, a user-generated video competition with a global warming theme. The contest closes on June 30, and the winner nails £5k.

The videos are the usual fare but what's interesting is the discussion they spark. Is global warming really a problem? Opposing views butt heads for the same marketing space.

If we were Scene Won we'd give the £5k to one of the no-global-warming groups for purely aesthetic reasons just to throw people off-balance. Then you'd have a discussion.

by Angela Natividad    Apr- 4-07    
Topic: Campaigns, Games, Social, Video



'Splat the Mat' Gets Mat Splat With Splatterific Splattishness

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Here's one for you neat freaks out there and, well, for you slobs as well because, after all, you're the ones who really need the help. For its client YES Essentials which makes stain and odor resistant, custom fit automotive floor mats, Erwin-Penland has created Splat the Mat, a site hosted by one of those annoying perfectionist neatniks who deserves what she gets: Ketchup, blueberry pie, coffee, dirt and an ice cream sundae pour all over her.

After choosing your method of splat, you are treated to a time-lapsed cleanup during which the mats is cleaned using just paper towels and water. Hmm. Maybe they should add baby puke to the list. Now that would be the true test of a mat's cleanability. Actually, there's a section of the site where you can "suggest a spill."

This is one of those sites that perfectly delivers it message and does so in an interesting and amusing manner. Props to Erwin-Penland on this one.

by Steve Hall    Apr- 4-07    
Topic: Best, Online



PETA Says Bludgeon Thy Fellow Man if Tastes Differ

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Because PETA gets a seratonin high from symbolic violence, they're using Adwords to push the crap out of these supposedly banned ads. We just finished watching an awesome one for their Fur is Dead campaign in which a woman in fur is clubbed unconscious and stripped of her coat.

There are a lot of people we'd like to club because of their clothes, but hey, we hold back. Why bunny-huggers who guiltlessly pillage living plantlife think they're special, we'll just never know.

We get the point, PETA, but why do you have to be bitchy about it? We'd even venture to say you'd look less mean if you left burning crosses on lawns, but somebody else has already got that gig.

by Angela Natividad    Apr- 4-07    
Topic: Bad, Campaigns, Online, Social, Video



Windstream Puts the T&A In Telecom

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When we receive a reader tip with the subject line "putting the T&A in telecom," our journalistic duty forces us to check things out. Windstream, a spinoff of Alltel has put up a game called The Big Air Jump in which you drive a green truck over a jump monster truck-style and get scored by the ubiquitous hottie holding a score card. As you can see from the image, we didn't do so well. You give it a try.

by Steve Hall    Apr- 4-07    




Scion Wants Us All 2 B Square Really, Really Badly

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For their ongoing Want 2 B Square campaign (whose Boy Meets Girl video we're still fawning over), Scion throws out the last of its six worlds, The Beat. It's music-themed and contains a Dance Dance Revolution-type game, which we like but are ashamed of liking.

We've grown fond of Want 2 B Square and are even starting to think the xB's aren't bad on the eyes. But sentimentality aside, Scion has done a good job of using alternative forms of marketing and subculture inclusions to push the weird customizable vehicle. Which is more than what we can say for some.

more »

by Angela Natividad    Apr- 4-07    
Topic: Campaigns, Events, Good, Guerilla, Online



Porsche Highlights Trophy Girls

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This is a really nice retrospective of Porsche's racing history. Firstborn and Carmichael Lynch have created new website for the Porsche Cayenne that contains a video which highlights the automaker's Trophy Girls who narrate the video and talk about their past involvement. A nice piece of work.

by Steve Hall    Apr- 4-07    
Topic: Good, Online, Video



Nice Legs Don't Tell the Whole Story

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Some things are creepy and then there's just cringe worthy gagginess. Keta Keta is up to its tricks again, this time for 21clips. This guy gets much more than a birthday cake for his 21st birthday.

by Steve Hall    Apr- 4-07    
Topic: Good, Strange, Video



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