One has to wonder whether or not Agency.com's Subway Video fiasco might not have turned out better if they took this tack when they did their man on the street interviews. At least they might not have offended that Amish guy Hassidic Jew. Oh wait, it wasn't the interviews that did it. They crucified themselves but whatever.
Adrants reader Nicholas Hall points out Will McKinley likes to go to Subway but he only goes for the Diet Coke. It's his "delivery method of choice for the precious elixir caffeine." He hates the food but loves to go to various Subway's throughout New York for his caffeine needs. The other day, as he was leaving a Subway, he was approached by a guy with a video camera and a microphone who wanted to talk to Will about his Subway experiences. Will offered that he might not be the best guy to talk to as he has no love for the place but the guy, undeterred, offered Will $5 and said, "I'll pay you $5 to say something good." So Will thought for a second, said sure, and decided to lie about hw much he loved Subway. Score one for that marketing organization.
Will didn't stop there. When asked his favorite thing about Subway, Will invented a new tagline for the place, "Subway is healthy, fast and cheap. Just how I like my women."
- To promote it's Dark Chocolate M&M's, the company has launched a site one which 50 movie titles are hidden in a large image and represented by visual riddles.
- Karl Lagerfeld has signed singer/songwriter Cat Power (Chan Marshall) to front his line of Chanel jewelry.
- Night Agency has created an 80's style "adverband" RockdotRocks which will perform original songs with lyrics that praise its client, security software company Symantec.
- Gen Y (born 1980 to 2000) are spending more than any same aged generation before them.
- Deep Focus just snagged the PROMO Magazine PRO AWARD for Best Use of Interactive Media for The Sopranos: Crime. Organized. promotion (the Google Maps mashup).
If you want to check out who's having office sex at the agency next door or who's grabbing ass to win new busines, check out TalentZoo's new section called the break room, a place where all the industry's nastiness can be shared by all. We particularly like the story from Becca who said, after a certain office activity, "My pumps made black marks on the wall."
Nice touch with the martini glass. Hmm, where have we seen that before?
Brazilian-based AgenciaClick has created what would seem to be an intriguing interactive movie theater experience to promote the Fiat Idea Adventure, a light offroad vehicle. Movie goers will meet a guy named John in a pre-movie film and, using SMS messaging from their cell phones, be able to generate 16 different versions of the promotional film and choose the ending.
In a campaign that's been running for quite some time, a tongue-in-cheek series of ad campaigns by Ketel One does away with the hot chicks and the cool-looking dewy bottles of vodka. Instead, they're buying out whole billboards and pages in magazines to deliver what's typically a one- or two-sentence statement with no calls to action or attempts to glamourize their product. In fact, the ads are downright insulting. Our personal favorite is the one that says "There you go again, leading by example." This one is pretty funny too but apparently some people don't seem to think the campaign's that great.
That's okay. The people who matter know it's "drawing board," not "drawing bar." Now we're going to raid the fridge and lead by example. - Contributed by Angela Natividad
To promote the launch of online sports marketplace, Protrade, Pod Digital Design created Mascot Kombat, a fighting game parody of Mortal Kombat, where team mascots duke it out on a football field, basketball court as well as tailgate party, bleed team colors, and face the ultimate humiliation of having their helmets removed and true geek identities revealed. It's not an easy game to play which simply means it's a great game because we suck
With the help of photographer Juergen Teller, who's really into disposable cameras, Marc Jacobs unveils his new line of ready-to-wear with a series of gritty, decidedly uncute print ads. The muse of choice is Jennifer Jason Leigh and for the condemned backdrop he's using she's just perfect: nice and tired-looking. Not that we're giving the typically cracked-out models any preference. Check out shots from the campaign here, here and here. - Contributed by Angela Natividad
Colle+McVoy is pleased it recently won Adweek Magazine's award for "Best Guerrilla Marketing Campaign" at the magazine's second annual Buzz Awards. Colle+McVoy tells us they chosen for their "use of grassroots marketing" to generate brand attention and awareness on work they did for a crushed vehicle campaign for the Minnesota State Lottery. Congrats.
We're not really sure what IBM is trying to do here but in our mind this ad only makes sense if they're trying to make some ironic commentary on society that has nothing to do with being special. They've depicted mankind as a walking passel of coffee cups and the one that sticks out happens to be attached to what looks like a set of iPod earbuds, which could have passed for special before everyone in the world had the telltale white cords leaking from ears to pocket.
Will your business solutions be as innovative as your pseudo-individualist coffee cup, IBM? -Contributed by Angela Natividad
Seattle startup Edoc Laundry, maker of coded t-shirts that give clues to episodic stories, will be the major storyline in tonight's episode of CSI:NY. The "placement" was not paid for. The producers found the Edoc Laundry concept so intriguing and appropriate for CSI, they just organically worked it in to the episode.
Launched in March, Edock Laundry uses coded messages hidden in its line of shirts to tell a covert story which is told on the Internet on the website and through forum postings. The premise for the CSI: NY show, titled "Hung Out to Dry," concerns a serial killer who uses trendy t-shirts to hide clues to his identity and motives for his killings. Edoc apparel is named and featured throughout the show, and designed four specially coded shirts that the episode's victims wear. Check out a clip of the show here which concisely explains how the whole Edoc Laundry thing works.
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