88Slide Uses Trivia to Distribute Discount Coupons

88Slide is a short, daily video a trivia challenge that poses multiple choice question which are answered in the next day's video. Winners receive various gift certificates as prizes. 88Slide, hosted by Rachel, can be subscribed to through iTunes or received daily via cell phone. There's also a blog, an RSS feed and humorous outtakes.

No Such Thing As Category Exclusivity

Because Bucky Turco said it so well, we're going to let him just say it in his own words here, "First it was the bus stops, now its the buses. Spotted today in Manhattan, two beers on the same bus panel: Sapporo and Corona Light. So, in a space as crowded as NYC, once again, brand exclusivity just doesn't happen, or the people placing the media are completely incompetent at this point."

Texas Resort Ads Take On Look of Museum Diorama

In a departure from typical resort advertising, Austin-based McGarrah/Jessee, for its Hyatt Regency Lost Pines Resort and Spa client, has created ads that look like museum dioramas. The dioramas highlight the resort's wilderness locale but also interject the luxury features of the resort as well. The dioramas were painted by landscape artist Don Collins and photographed by Brent Humphreys.

The ads will run in Conde Nast Traveler, Travel & Leisure, and Southern Living along with a list of Texas-based publications such as Texas Monthly and D Magazine.

Anything But Cute, Caliber Copies Ass

The joke is so overdone and we really wonder if anyone ever did it in the first place but this copy-your-ass co-op for the new Dodge Caliber, a car created for the 25-34 middle income crowd, just make us laugh. We don't know why. It just does. Maybe we copied our own ass in a drunken stuper years ago and this brings back memories. The campaign will include a slew of television commercials and additional print executions. Pardon the crappy scan.

Orbit White Goes Cult to Promote Gum

To promote its teeth whitening White gum, Orbit has launched a kooky, new age site called Friends of Bright which is full of cult-like phrases such as "A dim brain is understandable but a dim smile is unforgivable, "He who lives in a dark house should chew more Orbit White" and "Brightness in not a destination, it is a way of life." There's a folksy sing-along, weird videos, ringtones and a section to sign up and become a member complete with photo uploader and profile creator. It's just weird enough to be effective in our humble opinion. The site was created by EVB, creators of the Old Spice When She's Hot and the very, very cool Winterfresh Cool Breath Power.

'Strumpette' Plans to Liven Up Public Relations Industry

The PR industry is all a flutter over the launch of a new blog Media Orchard tells us about called Strumpette which promises to be the Gawker of public relations. It's written by Amanda Chapel who says "Strumpette is a totally naked journal of the PR Business." Apparently, she plans to take the lid off the industry and hold it up to a mirror.

In describing herself and her approach, we'd agree some serious gossip lay ahead. Amanda writes, "I am 5' 4" tall, athletic, Pantine shoulder-length black hair, perfect perky boobs. I present well and am most accomodating. I've slept with clients. I sleep with my boss. I am the consummate PR strumpette. When I was 7 my mother told me I'd "never get anywhere with that mouth." I've apparently dedicated my life in proving her wrong."

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