Yesterday, we told you we really liked the Dodge Caliber print ad that had the car photocopying its ass and today we have two of the television commercials from the campaign. In a spot called Moon Dog, following the campaign's positioning that the car isn't for sissies and has a smart alwcky attitude, a dog in the backseat, while passing other dogs in other car's backseats...well...just watch the spot.
The second spot, called Too Tough, features a fairy who tries to turn everything in the city into some rendition of sugar plums and Queer Eye For The Straight Guy. She succeeds until she meets the tough little Caliber. Both spots do a good job saying, OK, this car ain't no lame ass little Toyota Carolla - this is kick ass American steel. Well, tiny, shin-kicking Tonka Truck tough American Steel at least. The campaign was created by BBDO Detroit.
Random Culture points to a site called bit unfair, a gameshow-style site created for Oxfam to call attention to the unfair treatment of the poor in the world. In the game, if you label yourself rich, you always win. If you label yourself poor, you always lose. At the end of the game, you are told, "if you give a damn, give us your name." The site's not asking for money but simply trying to gather a collective voice they can take to the world's governments asking them to "change their policies towards people in extreme poverty." Draft London did the work.
Found on Supertween and The Cool Hunter and sent to us by Susannah Breslin, these ads, created by Red Cell, for Milan womans' boutique Antonia apparently want men to think the store's so cool, they'll do anything to get in. Or, it's yet another ad treating men like idiot metrosexuals. Or, it's just high fashion advertising for which there's never a good explanation.
Underscore Marketing President Tom Hespos is out at OMMA West in Hollywwod and has offered up some observations about the first day's interactive online marketing conference. While Tom heard from many people today eager to jump on the blogging and consumer-generated media business model bandwagon, most of them didn't have a clue what they were talking about. He also mentioned that the blogging is being unfairly trashed with flawed stats and treated as if it were some sort of braodcast playground waiting to grow up into a "real medium." In listening to the various presentation, Tom noted much of what he saw seemed to have been lifted from other's mouths with agency wonks attributing their own names to the content. And finally, Tom realizes he's been mispronouncing Publicis' new agency wrong. It's De-NOO, not DEN-you-oh. The conference concludes Tuesday.
 You know, on one hand you have to respect the likes of Lee Clow and Alex Bogusky for the successes they've had and the successes they've built in the form of their agencies but, on the other hand, for some reason when these two sit in the same room with each other to discuss the definition of advertising, advertising agency and then end up trying to define the future of film while coming to no conclusions, it leaves one, well, disappointed. Granted, a three minute video segment isn't a lot of time but if these are the best nuggets the editors were able to find, it leaves one, well, disappointed. We do, however, love how the water glasses suddenly turn into wine glasses and Lee wastes no time imbibing. But, whatever. You know, you and I would give anything to be in the positions these two hold so any complaints we may have just come off as the jealous rantings of an underachieving wannabe. So we're going to pretend we didn't say anything at all about this and simply bow down at the feet of our masters.
Well it's about time. We're sick of asking kids if they've ever heard of Bazooka bubble gum and having them stare back at us like we just let loose some sick epileptic fit while simultaneously coughing and sneezing. Now, thanks to Topps Co.'s plans to spend $4 million to rejuvenate the brand after a ten year marketing drought, Bazooka and anyone over 30 can regain a sliver of cool amongst the youngsters. Duval Guillaume New York has come to the rescue and will guide the brand's return with a kid-focused TV campaign beginning July along with online and public relations efforts.
In one of the most hilarious American Copywriter podcasts yet, Tug and John discuss the latest ad campaign from Dannon which promotes their Activia yogurt with Bifidas Regularis, a bonified "nonsense word that's been trademarked" as Tug and John have categorized ridiculous, marketer-created terms like this one. Activia is a yogurt that helps women poop better. Yes, and Dannon actually trademarked the term Bifidas Regularis as if to make some kind of inside joke. I mean they might as well just have said "Dannon, the yogurt that helps women shit better." And the ads, oh the ads, Tug and John rip them with as much fervor as anyone would one of those goofy drug ads that ty to make a medical condition into some kind of normal lifestyle. You have to listen to this podcast. Especially to hear them try to understand what it must have been like to be the copywriter on this project.
MIT Advertising Lab points out Boakes.org has discovered a gigantic iPod ad built on an abandoned mineral mine in Australia. Reportedly, Steve Jobs acquired the land two years ago in a poker game. The ad, supposedly set to be unveiled Saturday is roughly one million square yards in size and looks like the new iPod video. Boakes surmises the unveiling will coincide with Apple's 30th anniversary and may be tied to the launch of Apple's touch screen iPod. The "ad" is viewable on Google Maps here.
Of course, as one commenter points out, it could all be a lead up to an elaborate April Fools Day joke. Or, even better, a new form of satellite map stealth advertising.
Here's an interesting ad installation for laser eye surgery clinic in Ecuador. It seems this poor Superman forgot to visit the clinic.
Continuing its "God is Still Speaking" Campaign, the United Church of Christ (congregational) has launched a continuation of its campaign with a spot called Rejected that highlights the church's open acceptance of all lifestyles. This campaign also calls attention to the Church's dissatisfaction with ABC for rejecting its past ads and the network's seeming bias towards right-wing religious leaders such as Jerry Falwell, James Dobson and Pat Robertson and its exclusion of mainline religious voices. The campiagn points to a petition letter that will be sent to ABC asking the network to reconsider its stance on religious content and advertising. And, yes, they are advertising right here on Adrants.
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