Hart+Larson, that agency that tried to hire Neil French has launched a weird site that promises to entertain by allowing us to view a certain Andrea as she watches the Super Bowl and view Super Bowl commercial ratings from the "Hart+Larson patented rating system." Whatever.
To help promote its microwavable soup bowls, Progresso has launched Home Sweet Cube, an episodic collection of interconnected videos that form a soap opera of sorts. It's done up in a goofy style that stereotypically depicts office workers displaying odd behavior, The site, created by Publicis Dialog New York and to be virally seeded by Asa Bailey Advertising, features three episodes, each with three acts.
As if Jessica Simpson and Miss Piggy weren't enough to convince you to buy a Pizza Hut Cheesy Bites pizza, Atmosphere BBDO developed an extension of Pizza Hut's Super Bowl promotion with Jessica Simpson creating a site that allows consumers to literally play with their food. The Pizza Hut Cheesy Bites site allows visitors to remix their own version of the Jessica Simpson Pizza Hut song, "These Bites Are Made for Poppin'". With 28 musical tracks and 40 sound effects to choose from, people can watch and share their version of the song played along with the television commercial and see Jessica singing along to their creation.
Back in November of 2004, Vodafone gave a girl a facial. Well, perhaps, not exactly but an ad they ran sure made it look like they did. Fast forward to 2006 and its a Clear Channel billboard that's received cat spunk "liberation" that brings back memories of the spunked Vodafone girl. If your in Berkley, California, you can catch the board on Shattuck Street.
While brilliance is something we don't see very often in advertising let alone in any industry, thank God creativity still exists somewhere. Ad Blather points out a BBDO New York-created campaign for Kinko's which places an oversized highlighter at the end of a line yellow line drawn on a roadside curb. We like.
Someone's had a bit of fun making the old Michael J. Fox Back to the Future movies look very gay with this Brokeback to the Future movie trailer.
UPDATE: And...Brokeback Heat
We didn't join the media circus surrounding the Oprah/James Frey "is it fiction or non-fiction" thing because, well, we really didn't care what yet another author had to say and how Oprah would heap praise until we found this little video poking fun at the whole thing. Watch Frey shake his ass and tell the story of how he liked to all of us in his book.
Celebrity Vision is using eBay to auction off space on its illuminated billboard located on the Northwest Corner of Canal Street & Hudson in lower Manhattan adjacent to the Holland Tunnel entrance. Bidding will start at $25,000 for 700 seconds per hour for six months. For that time period, the rate card rate is $263,000. Who needs a sales force when you have eBay.
Rapp Collins created a promotion, linking its client Juniper/Barclay with US Airways to attract customers for its new US Airways Dividend Miles MasterCard. Customers had to sign on to the Us Air site to get 50-cent flights to various locations around the world...they earn frequent-flier miles on US Air while traveling. The first batch of 50-cent flights was scooped up yesterday within about 30-seconds. Fifty lucky winners snagged round-trip tickets to Rome for 50 cents.
This, by far is the best promotional video New Zealand's 42 Below has done to date. It follows one of their previous gay-bashing videos and goes even further identifying all the fucking gay things about being fucking gay. For those who are offended, it's a joke. Remember this thing called humor? Yup, there it is. Way back there in the recesses of your politically-correct addled brain. Now laugh, dammit! Fucking laugh!
Oh, we almost forgot. The video promotes a 42 Below-sponsored event in Auckland February 25 called Hero Party at Studio and Galatos which, of course, will also be fucking gay.
|
|