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Israel May Require Management of Model's Anorexic Tendencies

anorexic model.jpg

Adrants reader Chris points out Israel may become the first country to require modeling agencies to monitor the health and body mass index of models. This has been in reaction to reports from Israeli photographer Adi Barkan who interviewed 12,000 models aged 13 to 24 and found 35 to 40 percent of these models to be anorexic.

by Steve Hall    Jul-18-05    
Topic: Agencies



Ryanair References London Bombing in Ad Campaign

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UK-based Ryanair, last Friday, ran an ad that referenced the recent London bombings to promote low fares. The ad appeared in UK newspapers last week with the headline, "London Fights Back," an image of Winston Churchill and a speech bubble that contained an alteration of a famous June 1940 speech and read, " "We shall fly them to the beaches, we shall fly them to the hills, we shall fly them to London!" The Advertising Standards Authority received more than 100 complaints regarding the ad but Ryanair has refused to pull the ad.

Ryanair Head of Communication Peter Sherrard explained the move telling the Guardian, "We are trying to ensure that the terrorists don't succeed in paralyzing people with fear, which is their primary objective, and that people continue to lead their lives as normal and continue to fly."

by Steve Hall    Jul-18-05    
Topic: Campaigns, Newspaper



Car Dealer Markets to Rich With 'Club Aston'

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Adrants reader Susannah points to an LA Times story that describes the growth in perks car dealers offer to their customers. Specifically, Galpin Motors, which sells Aston Martins, in Van Nuys has upped the anti by creating Club Aston, a private club, launched last Spring, that bathes buyers and owners in such amenities as key card entry to the club, suede and mirror-clad stairways, James Bond theme music, a fireplace, big screen TV, white leather sofas, a bar, 101-gigabyte music collection, terry cloth towels in the bathrooms and Starbucks coffee. Naturally, this sort of thing is reserved for the rich and famous but, as with all things, there's the trickle down theory that will bring many of these amenities to normal people who frequent the likes of Toyota, BMW and GM car dealerships.

by Steve Hall    Jul-18-05    
Topic: Point of Purchase



Pauly Shore Panders to Idiots to Promote New Show

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Pauly Shore, who, other than a recent appearance on HBO's Entourage, appeared to be dead, is launching a new show on TBS called Minding the Store and is promoting it by offering a dollar to the first 250,000 viewers who don't find the show funny. Of course, to get the dollar, the viewer has to send a self addressed, stamped envelope making two way postage $.74 rendering a net return of $.26 which only an idiot would bother doing. One the upside, this might be the best joke Shore has ever told and the Post Office certainly isn't complaining.

by Steve Hall    Jul-18-05    
Topic: Celebrity, Promotions, Television



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