Having gone to trademark court to prove the word "TwattyGirl" is "not immoral or scandalous," let alone referential to a particular female body part, New York-based hedge fund executive Precious Marlowe (again, who names their kids like this?) has launched an apparel brand called TwattyGirl. According to the press release, the line is "designed for independent, sexy, bold, outspoken women from 18-45 and is inspired by the main character, TwattyGirl, in Marlowe's forthcoming novel – 'Bulletproof –Things Twattygirl Told You, But You Didn't Want to Hear.'" Of course, this whole thing is just a stunt to promote the book.
The line will include t-shirts with inspirational slogans or "twattyisms" along with lingerie, jewelry, baseball caps and greeting cards.
With a billboard located at 721 7th Avenue in New York that will have a bunch of mannequins scaling down the side of the building with couches to sit in front of a giant TV screen, HBO is promoting its Sunday lineup. The board, created by BBDO, will have additional mannequins added to it over time and HBO's upcoming saga, Rome, will be heavily promoted.
Capitalizing on increasing consumer involvement with content creation, ESPN and MasterCard will launch a program this fall where sports fans can submit self-created videos and images of their goofy sports moments which will be displayed on the web for visitors to vote for favorites. During the voting period in September and October, submissions will be displayed bracket style with the first place winner receiving a sports room makeover and the second place winner receiving $5,000 in MasterCard credit. The program, created by GSD&M, will be promoted on ESPN and ESPN.com with four 15 second shorts.
While produce companies, grocery chains and consumers might like the new laser tattooing of fruit and vegetables, as opposed to the annoying stickers, it won't be long before everyone has their head in a twist when advertisers discover they can use the technology to emblazon their logo all over the country's produce.
To promote its new AIM Mail, AOL has a couple of strange online videos, created by Attik. One has a receptionist drifting into a daydream which consists of superhero midgets...oops...dwarfs...oops...little people giving her a tickle attack. The other has a pair of sushi falling in love only to have one killed by getting eaten. Both end with @aim addresses and no other form of linkage.
Once at the AIM Mail site, there are blogs that promote the videos. The videos can be viewed here and here.
Adverblog points to a microsite, created by Juxt Interactive and done up with a combined country/hip-hop/British twist, for Nestea Ice which hopes to attract 12 to 24 years olds guys with its music videos, T-shirts, branded character stories and a contest which offers chances to win a bunch of Sony products including a TV, mini stereo, PlayStation 2, games, music CDs and inflatable chairs.
Adverblog points to a semi-funny website for Angel Soft toilet paper, called Bathroom Moments, which contains clips of strange and humorous bathroom occurances such as a lost battle with a toilet plunger, mustache bleaching and a fish funeral. The site also includes a list of "bathroom blunders" and a sweepstakes where entrants get a chance to win a $15,000 bathroom makeover.
Where's there's smoke, there's fire goes the old saying which might be appropo to this Flickr user's complaint regarding the proliferation of ads in RSS feeds. adammathes writes, "I have no problem with advertising, but this is just ridiculous. A one-to-one ratio of ads and content in an RSS feed? Do they even bother to show this sort of thing to actual users before doing it?"
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After a lashing by Jon Stewart, leaving CNN's Crossfire and finding a new job on MSNBC's The Situation with Tucker Carlson," the promotional staff behind Carlson's new show decide to go for inside humor by promoting the show on Stewart's The Daily Show with Jon Stewart.
In a campaign created for child protection group, Pauseparentplay, and created by LA-based David & Goliath, parents are offered advice on how to protect their children from sex and violence saturated media using already existing tools such as television's V-chip, parent-focused movie and television review services, music review services and video game review services.
The campaign, which promotes the ParentPausePlay website, is done up with tab rag headlines such as "Suburban Mom Wipes Out Army of Bloodthirsty Ninja Assassins...with eject button on DVD player," "Parents Thwart Flesh-Eating Cyborgs...from invading their children's game console" and "Small Town Dad Disarms Chainsaw Wielding Psychopath...with skillful use of the remote.
Currently, the campaign is appearing in magazines with future plans for television. Councilman Vallone would love this campaign.
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