Writing on Mutually Exclusive, Eric Eggerston points out the hidden dangers of choosing a URL. In a campaign to promote Tahoe, the Nevada destination has used the URL www.GoTahoe.com.
Of course, when capitalization is removed as it commonly is when entering into a browser, www.gotahoe.com takes on a whole new meaning.
For those not inclined to notice that sort of thing, Tahoe, apparently wants to know if you've got a hoe. Now hopefully, they are referring to the garden tool and not the ever prevalent, in Nevada, prostitute.
Perhaps this was simple oversight, ingenious marketing or just a sneaky trick from the Tahoe marketing folks to get press. In any event, we're happy to help promote the world's oldest profession.
Taking the line of thinking that it's more a parent's responsibility than a marketer's to monitor a child's food intake and eschewing the thinking marketers cause obesity in children, General Mills, in light of a recent announcement by Kraft it would reduce advertising to children, stated it plans to keep marketing to children. General Mills EVP Ken Powell said, "We think that advertising cereal is a healthy thing to do." Powell claims cereal is the primary focus of the company's marketing and, because of its whole grain content, aligns with U.S.
Department of Agriculture dietary guidelines. However, the company will also continue to market its less than healthy foods as well.
Facing heat from consumer groups, Kraft, Kellogg and General Mills have banded together and formed the lofty sounding Alliance for American Advertising, a pro kid marketing lobbying group. Kraft Chief Executive Roger Deromedi told Reuters, "To be sure that you maintain self regulation, the company believes it is important to take steps to show that you can self regulate."
Kwame Jackson, runner-up on the first The Apprentice is said to be finalizing a deal with CNN to host a weekend business show. The show is described as a "Inside the Actor's Studio" for CEO's. Whether this will be any good or not is irrelevant. Jackson has found yet another way to put himself in front of CEO's. You can believe he'll be hitting them up for work if this show tanks.
Following its launch in Philadelphia, Comcast has expanded its Ads-On Demand service to Baltimore. The service provides subscribers the same features of its content On-Demand service but provides consumers the ability to select commercial to view just as they might select a movie.
The trend towards consumer control over media consumption and the increasing ability to skip ads, forces this model. Of course, the time will come when a person can insulate themselves completely from all advertising messages. But, at the same time, people will still need stuff. One place to get info on stuff is ads. In a sense, this service is a benefit to people as they will now be able to seek out and view new product information and offers just as they do now on the web.
With this move to everything-on-demand, one hopes, marketers won't stop with :30's. In fact, everything should be on demand. Entire websites and ecommerce capabilities should be readily available through the TV remote control. Besides, shopping from the couch is a lot more comfortable then when hunched over a keyboard.
Most, if not all viral advertising is created to be just that - an ad that, hopefully, is engaging enough to be passed around like wildfire. Viral marketer Asa Bailey wants to try something a little different. He wants to create viral content for content's sake with sponsorship as an afterthought. Of course, sponsoring content is nothing new. It's been done in all media since advertising was invented. And certainly there has been viral content online that has been loosely tied to sponsorship before.This is a bit different.
Bailey wants to see if there is a new online viral advertising model.
One, in which sponsorship is secondary. To test his theory, he has placed an ad on eBay (where else?) soliciting sponsorship of a viral video he plans to create. The video, called Knocking Down Victoria Beckham, will feature a Victoria Beckham look-a-like prancing about a store, incognito, shoplifting items from the baby section, escaping, seeing hubby David across the street then running to him only to be smacked down by a bus. We do love whacking our celebrities, don't we? The sponsorship of the viral includes opening and closing logos as well as the pervasive presence of a URL along the bottom of the film. The bid and details can be viewed here.
The IEG Sponsorship Reports estimates the NHL stands to lose $230 million in sponsorship dollars due to the season being officially called off last week.
"Assuming the league resumes play at some point, whether (the NHL) will again appear on those lists depends on whether the fans come back to the game," said IEG VP Jim Andrews. If they don't, then the league will have to win the fans back before it can even think of winning sponsors back." Things are not looking good for the sport or its sponsors these days.
UK Designer Stuart Wilson, who's done some great work and is currently lending his expertise to TBWA in London has created his own acceptance speech.
While it's likely the sort of thinking that goes through a designer's mind when accepting an award for work that's been dumbed down by committee, it's also a great example of what you won't hear during acceptance speeches at this year's Oscar ceremony.
.  Perhaps because no one is actually going to watch Kirstie Alley's Fat Actress, Showtime has signed a deal with Yahoo to have the entire first episode of the series webcast on Yahoo. The episode will be made available in it's entirety, including commercials, March 7 through March 12. Maybe the air valve in our head is loose this morning, but we wonder why people would go out of their way to watch the episode online with commercials when they could view it offline on commercial-free Showtime. Check that valve for us, would you? Chiding aside, we think it's a great idea to take TV programming to the web. With audience segmentation growing, TV viewing down, multitasking up and personal video player usage growing, it makes perfect sense to "broadcast" programming from the web where it can be viewed at a time of people's choosing just as the TiVo and On Demand services provide offline. Additionally, actual viewership can be tracked more effectively online than off and advertisers will love that.
Yahoo Media and Entertainment honcho Lloyd Braun tells Ad Age he has plans for a "big signature event" that he likens to the sea changing qualities of I love Lucy and The Sopranos. We hope it's not all talk.
Sadly, it's predictable. A company reacting to the defacement of its brand almost always goes down the wrong road. Rather than enter into a conversation (or better yet, simply ignore these small stunts) with those defacing its brand, it calls in the lawyers. That's what Abercrombie & Fitch did after we called their attention to the existence of some Nazi-esque posters branded with the Abercrombie & Fitch logo but, in reality, were just social commentary. Now, like PUMA, Abercrombie & Fitch would like this to all go away but all they've done is fan the flames.
sfist has a lengthy interview with Chris, the creator of the A&F parody and, much to A&F's chagrin, even more Nazi-esque images from the parody. In the interview, Chris, while having nothing against Abercrombie & Fitch, says he is irked by "groupthink" which he likens to a "mindless conformity - that people are willing to adopt a logo." Going further, he adds, "the mechanics of wearing an Abercrombie and Fitch shirt are identical to wearing a Nazi armband."
While we're positive Abercrombie & Fitch-wearing teens have not joined a cult in preparation for world war III, the parody does raise intriguing questions about the power of a brand and how much importance it should have in one's life. It's not over for A&B either. Chris has plans to post A&B parody poster in the future.
The Meat and Livestock group in Australia is running a campaign, called The Feel Good Campaign, promoting the benefits of red meat. In one commercial, the rock group is reveled to be something other than one might expect. Their performance, apparently, powered by the consumption of meat. Thanks to Rick.
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