Ameriquest, in a spot that really calls attention to how idiotic people look when they use an earpice/microphone device while talking on their cell phones, gives one cell phone user his due as he talks to his friend about being robbed in front of a convenience store clerk. Funny.
McDonald's creates and promotes a website whose sole purpose is to feature a French fry that is shaped with the profile of President Lincoln. There's a long form commercial and even an auction.
A very odd looking spot for Degree deodorant goes through this elaborate plot which even contains visuals of a wife giving a handjob to her husband the Mama's Boy In-Action Figure and his mother giving him what looks like a handjob while pushing him in a shopping cart. Very weird. Why that didn't get banned, we'll never know.
And here's the Cadillac spot we got a glimpse of earlier today.
Diet Pepsi ran a spot that reminded us of the dueling, tricked out FedX/UPS truck commercials. It featured P Diddy, Carson Daly and Eva Longoria. We liked it. During the same break was an iPod imitator style spot promoting an iPod-like device - the Olympus Mrobe personal video player. It had some funny Asian middle aged dancers. UPDATE: A different version of this spot ran in the second half and was a bit better including some better dance freakiness.
The best commercial so far comes from FedX whose commercial centered on the ten thing which make a successful Super Bowl commercial. From celebrity (Burt Reynolds) to hot chics to animals to cute kids, it was quite humorous in an insiderish way.
This just in: GoDaddy runs "toned down" spot. It was just as racy as the banned spot so we don't know what the big deal was about except for the fact that it was all just a publicity stunt.
DirecTV ran a spot during the pre-game show, called "Rethink," which followed an man through the early days of TV with Lucille Ball all the way up through current day when the man sits down to watch TV with his grandson. Sure it's the saccharine, emotional approach but it conjures DirecTV's understanding of television's place in life. See it here.
It's not much but here's some footage from one of the Cadillac spots to air in tonight's Super Bowl game.
There are many sites hosting this year's Super Bowl commercials. Ad-Awards is one of them. Adland is another where you can also find 32 years worth of commercials. SuperBowlAds is another perennial collector which actually uses iFilm to host. These sites will add spots as they air.
