The Viral Awards, a new organizations that celebrates worldwide viral advertising is bringing its award show to New York February 15. The event will be judged by creative executives from around the country. A portion of the event's proceeds will be donated to The Food Bank For New York City, to help provide food to the emergency feeding programs of New York City. The panel will consist of the following: - Kirk Souder, President, Executive Creative Director, Publicis & Hal Riney San Francisco
- Greg Popp, SVP Group Executive Producer, DDB/Chicago
- Fred & Farid, Goodby, Silverstein & Partners, San Francisco
- Brian Beletic, Director, Smuggler
- Roger Camp, Creative Director, Wieden and Kennedy, Portland
- Steve Wax, Executive Producer/Partner, Chelsea Pictures
- Ian Grais, Creative Director, Rethink, Vancouver B.C.
- Teressa Iezzi, Editor, Creativity Magazine
- Matt Vescovo, Founder, www.instructoart.com
- Jim Hanas, Editor, Adcritic
- Philip Detchmendy Executive Producer, Tool of North America
- Gregg and Evan Spiridellis, JibJab
- Jason Gaboriau, Creative Director, Amalgamated, NYC
- Patrick Milling Smith, Executive Producer/Founder, Smuggler
- Paul Lavoie, Chairman, Chief Creative Officer, Taxi
- Mike Monello, Director/Producer, Haxan
- Owen Plotkin, President, the now corporation, NYC
- Jeff Benjamin, Interactive Creative Director, Crispin Porter Bogusky
- Rae Ann Fera, Acting Editor/Associate Editor, Boards Magazine
MediaPost reports on conference held yesterday at the Time Life Building by Fortune and Sappi Fine Paper North America. While Fortune Senior Editor Geoff Colvin kicked off the meeting trying to prove print is still relevant by handing out software for Microsoft's book reader - which came with it's own printed manual, panelists were clear that change is on the way. Pulling out the usual ammunition (TV didn't displace radio), Sandy Alexander Commercial Printing President Roy Grossman said, "Print is not going to be displaced." Well of course it isn't because he would be without a job.
Hachette Publishing President and CEO Jack Kliger says the industry is wasting too much time competing against itself and not enough time promoting print as a medium. And a Starcom study was trotted out which found one third of those in a study, when asked to clip out the defining part of their reading experience, selected ad pages.
New Zealand vodka, 42 BELOW, launched a street campaign Wednesday in New York City. Naturally, the campaign will only live below 42nd street and in true 42 BELOW form, feature edgy (Ed. oh, we really need to stop using that word now) executions such as "Drink it straight. Or Gay" or "Purer than the driven snow, even if you drove it yourself from Colombia". The campaign also pokes a bit of fun at the French with this copy: "If you were going to choose the perfect environment to make the world's most perfect vodka, you'd have to pick New Zealand. The water is clear and sweet, the air holds a standard for purity and hardly anyone is French".
42 BELOW Chief Vodka Drinker Geoff Ross explains the campaign saying, "There are bars here that have up to fifteen vodkas available. We need to stand out so we are hitting the city from the street up. If you are hip and you live in New York you live below 42nd street, so that is where we are concentrating. Everything has been tried in Manhattan, and we are so over PCism, so we thought we would tackle this with a kiwi approach and use some good honest, humor." We'll let Gawker debate the city's demarcation line for cool but, for now, there's a vodka that's outted itself walking the streets of the city. The campaign hits Soho, London early December.
Other campaign images here, here and here.
Boulder-based TDA Advertising and Design has developed an ad for its client Hapa Sushi, a sushi restaurant, which parodies the ad evelopment process involving a focus group and the group's likening sushi rolls to a penis. With the headline "Sushi Restaurant Decides Not To Run "Dick Joke" Ad'" The not-an-ad will be placed in the Denver metro edition of the satirical newspaper The Onion. The entire text of the ad can be viewed here.
You saw it here on Adrants a couple days ago. Best Buy recently launched an underground viral marketing effort to target its core holiday consumers. The company partnered with SMG Reverb, a division of Starcom MediaVest Group that specializes in digital word-of-mouth marketing.
Best Buy's online ads feature a fictional character named Kevin Kringle, who, according to Best Buy, is the younger brother of Santa Claus, Kris Kringle. Unlike Kris, however, Kevin struggles to find the right gifts for his family, friends, and co-workers. These struggles are portrayed in several humorous clips that are available on KevinKringle.com.
The initial phase of the campaign is designed to establish Kevin's character and to encourage users to talk about his lack of gift-giving talent. To keep the focus on Kevin, Best Buy purposefully left off all branding from its online ads. Even Kevin's website and the site's video clips started with no company branding.
Word of Kevin Kringle was spread online through partnerships with Best Buy evangelists, blogs, forums and pop culture and gaming sites. Best Buy will eventually start to incorporate branding on KevinKringle.com and ultimately plans to lift the veil on the Kevin connection through nationwide television commercials and promotional posters inside its retail stores.
Now added to the Xvertising list is Tattoovertising. TatAd will pay consumers to wear a tattoo and become walking billboard for products. The company matches people based on where they live and their lifestyle with marketers who have expressed an interest in the medium.
Those selected will then be tattooed with the logo of the advertiser.
The company reports 800 sign ups. There'd probably be a lot more if the sign up process wasn't so cumbersome and illogical.
Yes, it's another sleazy eBay ad. This time, it's for Real World Las Vegas "star" Trishelle Canatella who seems desperate for attention with an eBay ad offering the highest bidder a chance to spend a day with Trishelle in LA. The Superficial points to the ad which currently has six bids, none of which have met the reserve.
The ad states, "Auction bid only includes the following associated with travel, accommodations, meal at Dolce, 1 DAY ONLY meet and greet with celebrity, autographs, and security. Any additional expenditure to that listed above will be the sole responsibility of the bidder. Length of trip may be extended by the purchaser, but additional costs are to be incurred by bidder." We wonder what those additional expenses might be.
In a much needed effort to cast off its image as home to pedophiles, the Church is striving more for the Chippendales look with a new calendar.
While not as hot as a Maxim calendar, the Vatican will introduce a pictorial calendar in 2005 to promote itself. The calendar will feature priest hotties in an attempt to sex up...uh...improve its image among Catholics worldwide.
We've never seen it, have you? We're talking about the arrow embedded within the FedEx logo. Look closely. You'll see it between the E and the X.
Its existence was intentional and The Sneeze interviews Lindon Leader who created the logo back in 1994.
Never to leave a promotional stone unturned, ABC featured the towel-clad Nicolette Sheridan, who stars in the ABC series Desperate Housewives, in a promotion prior to Monday Night Football. In the promo, Sheridan is seen wearing a towel in the locker room convincing Terrell Owens to skip the game for her. She then drops the towel and Owens gives in grabbing her in a hug of lust. Well, of course, all those red staters got up in arms about it and complained to ABC Sports who agreed the placement was inappropriate and apologized.
View the clip here and see what the big deal is about. Done? See. It's nothing. No big deal. Nada, No nudity. No nothing. Go stick your head back in the sand you neo-conservative, nothing better to do than complain losers.
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