While preparing to be filmed at London's Shepperton Studios, along with Beyonce Knowles and David Beckham, for a new Pepsi commercial, Jennifer Lopez brought the shoot to a halt when she realized she had too much junk in the trunk for her apparel to accommodate. While Knowles slipped into her revealing outfit with relative ease, Lopez was unable to get her famously large derriere into her own. A source reports, "Basically, J.
Lo's bum was just too curvy for the outfit and we had to make sure the costume fit her before we could start filming."
To accommodate the star's bootylicious backside, frenzied producers scurried about behind Lopez's bulging buttocks madly sewing extra fabric into the seat of the overly taut attire while the crew looked on drooling uncontrollably. After several minutes of apparel surgery, the outfit was enlarged enough for Lopez to slide her commodious rear end into the strained clothing and the shoot continued.
Plans are afoot to air the spot during this year's Super Bowl.
We know Donny Deutsch, with his TV show and egomaniacal appearances on The Apprentice, is an ad industry icon - a figurehead, if you will. But a platehead? Yes. According to former Deutsch employee, Rachel, in the comment section of the blog brand new, back in 1998, his mug was put on a plate as a joke by his staff a while back at a AAAA's award show. It's the ad blog post of the day. Gareth Kay of brand new has it. So does David Burn of AdPulp as well as AdWeek's AdFreak. Will Scott over at Ad Age touch this one? Oh wait, they write about serious stuff.
MediaLife takes a look at the continued success of ABC's '8 Simple Rules' and how Katey Sagal and, importantly, the addition of James Garner have played key roles in maintaining the show's popularity. Many thought Sagel could not carry the show and in many ways, partly due to her "Married With Children" success, she has. Garner, whose popularity spans three generations provides and important anchor to the show. While the show is not regularly in the top 20, it continues to do well in its Friday time slot.
If you can't get enough Donald Trump on Thursday nights, now you can have him with you every minute. Stevenson Entertainment has introduced the Donald Trump Talking Doll.
The 12" Donald J. Trump doll features 17 phrases that include advice from Mr. Trump as well as his trademark boardroom dismissals. Among the 17 sayings are, "I should fire myself just for having you around", "This one's easy for me...you're fired", "That was a tough one", "Think big and live large", and "I have no choice but to tell you, you're fired".
It's a great gift for that pompous ass down the hall from you who needs his puffed up image of himself put down. Who better than the man himself to do it. So go ahead. Buy one. Put it in your bosses office.
Better yet, bring it to a meeting, hide it under the conference room table, and let The Donald rip when the meeting becomes dominated by that PowerPoint loving, white board dominating, ass kissing, self important windbag. Sort of like Maria who got the boot last night.
Catering to the likes of screaming girls at a Jojo concert, Nokia has launched a design-a-phone site to promote its new Nokia 3220. On the site, a custom phone back can be created. Called Nokia Express It!, five finalists with the best designs will be selected by the editors of Seventeen and CosmoGIRL based on the impossible to define metrics "originality and creativity." Visitors to the two publication's websites will then vote for the winner who will receive a new Nokia 3220 along with accessories. Everyone scream now.
While we're sure Vodaphone intended this image to convey the shock a woman might feel after having a snowball land on her face, others feel it's an expression of joy following receipt of a certain climactically delivered thrust of Christmas excitement. And who are we to disagree with such a brilliant assessment? In fact, advertising imagery should always be this attention getting.
The ad appeared in several UK papers Tuesday and The Register offered it's suggestion for a better tagline, "Free video messaging phone: because Santa comes just once a year." Nod to Rick for this.
Now that everyone has a camera phone, the next big thing is the video phone. Italian company TIM is promoting VideoMessagio, an application that provides a mobile phone up to one minute of video and sound. There's an ad floating around the web promoting this product with a woman taking a cam video of her hot body for her boyfriend - or at least that's what our non-existent Italian language skills deduced.
If you've spent any time in a chat room and viewed people's profile pics, you begin to wonder why you are the only one without a hot body, 36DD breasts or a foot long hanging between your legs. A new mobile phone company is capitalizing on this virtual persona trend with a new ad for its mobile phone video product which records up to a minute of video with sound. In the ad, a woman, dressed in nothing but white panties and a bra, is seen cooing into her phone recording a cam tease for the lucky recipient. But, as with most chat profiles, things are not always what they seem.
Mercifully killing the ill-advised Mr. Wendy, Wendy's is bringing back founder and long time spokesman Dave Thomas. No, he wasn't found hanging out with Elvis in a nursing home, he really is dead. But, in an equally ill-advised and questionable effort, the chain will feature pictures of Dave Thomas in a new campaign, to debut Friday, touting the burger joint's 35th anniversary. With slumping sales, Wendy's needs all the help it can get. Who knows, maybe dead Dave can help.
As we mentioned before, the attractiveness of Sarah Jessica Parker eludes us but that hasn't stopped the Gap from continuing their relationship wit the Sex and the City star in a holiday campaign debuting today. Parker will appear in three spots along with Josh Duhamel, Mary J. Blige, Will Kemp, J.C.
Chasez, Frankie Rayder, Joy Bryant, Kelis, and Van Hunt. Other featured campaigns in this week's MediaPost Out to Launch column by Amy Corr are the humorous CNN campaign featuring on air personalities joking around, a street campaign for the bank HSBC offers free cab/subway/bus rides to New Yorkers who correctly answer two Big Apple trivia questions, more free (by invite) cab rides from UK-based Interoute who is promoting their communications network with a video in the cab and an in-cab meeting with a company representative, a TV campaign for Hachette Filipacchi's For Me lifestyle magazine launch, a Tweeter campaign which promise to untangle home entertainment, a promotional campaign for BET and yes, a Smokey Bear campaign. The dude is old. He's celebrating his 60th birthday.
The Sporanos star James Gandolphini has lent his likeness to the Kobold watch company to promote its new Soarway Diver SEAL diving watch. Visitors to the promotional site can pre-order the product at a discounted price prior to December 14. Just in time to swim through the sea of dreaded office parties around the corner.
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