Not that anyone would actually become bored with sex itself but it seems one can, in fact, become bored with sex in advertising. That is the finding of a recent study among young consumers in the UK. The study, conducted by the consultancy, HeadlightVision, claims youth have been so bombarded with sexual imagery that they no longer respond to it. It also found that subtle themes such as innocence and fun are the way marketers should go if they wish to maintain the attention of young consumers.
Started by a young Australian girl, Chloe Duffell, who was born in Australia but grew up in America, PULP Juice Bars, a health drink operation now owned by Signature Brand Limited has teamed with Virgin, who has taken a 20 percent stake in SBL's Pulp Health, to conquer the international health drink market. Virgin and SBL then created a new company, of which Virgin owns 80 percent, and are expanding the juice bar franchise across the Middle East, New Zealand, Australia, the UK, South Africa and America. Springwise calls it the next coming of Starbucks. Wouldn't we all rather grab a cup of something healthy in the morning rather than a calorically high Frappaccino? Of course not, but some people will.
There's a website called BizNetTravel that is written by several people including yours truly. Many of you know spelling on this website is far from perfect and some of you take some kind of sick pleasure in correcting many of the errors on this site. While there's no fault in that, you might want to visit BizNetTravel which is offering prizes to those who find spelling errors. Since I write for BizNetTravel, your bound to win. Check it out here.
For the Republican National Convention, Penn Plaza has been transformed into w mini Times Square. Huge billboards for FOX, Captain Morgan, Nissan, Infiniti and Foot Locker have taken over the Penn Center Subdistrict.
Commenting that viewers should, perhaps, be awarded medals for sitting through 14,000 commercials over 1,210 hours of Olympic programming, Stuart Elliot of the New York Times reviews some of the advertising highlights throughout the two week broadcast.
Among is favorites were BMW's farmer ad and many Chevrolet ads including the banned Corvette ad.
MarketingVOX reports NBC is using the Friendster network to promote Donald Trump's The Apprentice by creating profiles for each of the 18 contestants.
While we know there are no new ideas in advertising, reality producers have, apparently, not admitted that to themselves about the reality TV genre. Like some teen movie claiming orange the new pink, TNT will try to convince us their new reality show, He's A Lady is really a new take on reality TV. The show, what Queer Eye For The Straight Guy should have been, takes 11 big burly dudes, fools them into thinking they are competing for in a muscle-fest called All American Male and awards $250,000 to the man who can make himself look most like a woman. Judging this atrocity will be Morgan Fairchild and Detrot Piston John Salley among others.
The finale will imitate a beauty pageant that includes the all important question, "What, as a lady, have you learned about being a man?" Thanks to Adrants reader Charley Brough for the tip.
I wanted to hang back and watch a movie tonight but I got sucked in. So here's what going on: - Dudes, how hard is it to say "ask"?
- Ashlee, get a vocal tune up. Or at least get remix going.
- Check Gap's www.howdoyou.com - nice butt Sarah Jessica!
- Beyonce, the hair!
- John: Chapelle's little john?
- How old is Kurt Loder? Has he forgotten how to talk? And why is that Asian chick alwats cutting him off?
- Adver-wear t-shirts make an appearance.
- Will Smith does his "I am the bomb" thing ...and brings on the Shaq.
- So when it Britney getting married?
- Mathew Lillard (my fave) get a mosh pit boat ride to the stage to co-present with Hilary Duff.
- Interesting how MTV's swipes look so much like the current HP campaigns. Hmm...
- Shakira's cute.
Verizon's Virgin Mobile's singing commercials rock.- Saturn does a new version of its kitchen sink commercial.
- Singing the nominees songs. Nice touch.
- OK, I'm tuning out until Britney gets married.
- The Kerry/Bush sisters do a weird plea for youth voting.
- Cell phones are the new rock concert lighter.
- Are there any more white musical artists?
- Britney isn't married yet.
- Little local (to me) girl Jojo shows up along with the American Olympic hotties.
- Oh well. It's over and no wedding. Like we really thought that was gonna happen.
All in all, a much better worse show than in years past.
I've read Entertainment Weekly since the early lower-case "e" days and I can't recall a time where the magazine hadn't, citing its position as a family magazine, employed the practice of removing several letters from offending words spoken by interviewees. I have always thought that to be redundant and hypocritical since everyone knows what is being said anyway. In fact, it calls attention to it. So it was with great pleasure I read the quote, "Publishing is going to the shits, right?", spoken by author and gossip column fodder Abigail Vona at the end of an article in issue #781.
Did this slip by editors? Was this intentional. Has it happened before and I never noticed? Have we finally realized that people speak this way and there's no point in hiding it simply for vague notions of clinging to a puritanical culture that is long gone? Is this a big deal? Will anyone actually notice or care? Will there be a throng of letters written to the editor? No, it, issue #781, will just pass by as any other issue does garnering nothing other than the usual treatment any other issue receives. This is a good thing.
Following her scene in The Simple Life 2 in which she and Nicole Richie, who had no money at the time, tried to get other Burger King customers to cough up some green backs so they could eat, Burger King has taken notice and is reportedly paying Hilton $750,000 to appear in a TV commercial helmed by music-video director David LaChapelle. The commercial may incorporate one of Hilton's songs she's currently recording in her quest to become an even bigger celebu-starlet.
Hilton said in a Washington Post interview, "I have a really good metabolism. And I love Burger King, it's my favorite fast-food place." BK has got to love that. Hilton seems to be for sale a lot these days. She's even developing her own logo.
UPDATE: Ad Age reports Burger King has second thoughts about the Hilton ad with one BK marketer saying,"Given the extreme baggage she carries, it was killed."
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