Commenting on the departure of mobile marketing firm Flyxt co-founder Lars Becker, Russel Buckley writes on The Mobile Technology Weblog about the difficulties mobile marketing firms face when working with agencies or with clients directly.
Examining the mentality of agencies, the segmentation of marketing budgets and the commoditization of services, Buckley concludes the mobil marketing specialist firm is not ready for prime time.
In an encouraging move to further engage college football fans, ABC Sports and ESPN have teamed with Cingular Wireless to offer fans the ability to text message their votes for the 2004 college All-America Team, Player of the Week and Player of the Year. Members of other cell phone plans can participate as well except for those using T-Mobile who has opted not to participate.
The winners will be announced on a special one hour ABC Sports program Cingular ABC Sports All-America Team on december 11 at 2PM.
Fleshbot has a round up of Axis of Evil's mass panty flash that took place last night at Robert F. Wagner Park in New York. There's tons of pictures here and if you like what you see, you can buy the panties for yourself at Axis of Eve's website. As you will see in the pictures, most of the women (and men) at the panty flash are not the kind of people you'd want to see in panties if you had the choice.
Paris Hilton is marketing her own line of skanky, uh...glamorous Swarovski celebu-wear including earrings, anklets, bracelets, necklaces, belly chain and bellybutton piercings. The line will be sold exclusively on Amazon. We see she's using the much commented upon brand logo.
reality blurred points to a TV Guide article about an Emmy ad campaign for the reality series The Apprentice. In the campaign, the ad promises to provide Omarosa with reader's home addresses unless they vote for The Apprentice. Nice twist. Although, we do hear this year's crop of contestants will make Omarosa look like a lamb.
Reebok has launched a new, NFL-focused website with the tag, "The only brand in every NFL locker," that includes separate stores for each team, athlete profiles and NFL player pro-tips. The site and site music were created by Zugara.
The Log Cabin Republicans, the largest homosexual advocacy group, is irked that CNN will not air an ad because it contains two seconds worth of an image showing anti-homosexual Baptist minister Fred Phelps holding two signs that say "God Hates Fags" while protesting the murder of a gay college student.
CNN says the image is "just inappropriate" and will only air the ad if it is removed from the spot.
The Log Cabin Republicans will not alter the ad claiming, "that image is the whole point of the ad. There's no ad without it. It would be like televising the Super Bowl without showing the fourth quarter."
That hasn't changed CNN's mind. FOX, on the other hand, has been airing the ad locally and nationally this week. While any network is fully within their rights not to air any ad of their choosing, is this really that bad? It happened. The image is part of history and, whether you agree with it or not, it makes the groups point.
At a recent Blender party, Farrah Fawcett was seen being followed by cameras and it is said to be for an upcoming reality show. Via Gawker.
Latching on to the November election run up, TBS is co-opting the political process with a BlogAds campaign that promotes Sex And The City Star Carrie Bradshaw (Sarah Jessica Parker) as candidate for the Cosmopolitan Party. The ad takes you to a Vote Carrie site on which you can check the activities of the Cosmopolitan Party by reading Carrie's Campaign Blog, check out her stance on important issues, vote for her running mate and fill out a ten question survey to determine who you should vote for if you are decision-challenged.
Too bad Carrie's blog doesn't have links or comments as that might lend some actual interaction with the campaign but the whole effort is interesting enough and worth spending a few minutes visiting. Whether it will increase viewership for TBS is yet to be determined
We know it takes a big mouth to eat a big burger and this marketer demonstrates it convincingly, and fetshistically for that matter, quite well in this Double Burger commercial for Carl's Jr. There's the porn angle to be considered at Fleshbot and consumer reaction to be discussed at tv-bb.
This is clearly another creative brainstorming session we wish we were a part of: "Dude, I got it. We'll get this hot chick to jam her hand in her mouth to get guys all horny for the burger!"