Seems the new Radar Magazine is pissing people off. The magazine named Marion Suge" Knight, founder of Death Row Records, one of it's monsters and most hated people.
The article said Knight "orchestrated the 1996 and '97 slayings of rappers Tupac Shakur and Biggie Smalls . . . At a 1995 Christmas party forced [Bad Boy record promoter] Mark Bell to drink a champagne glass of Knight's urine . . ."
So what did Suge do in response to this? Allegedly, he sent an excrement filled package to Maer Roshan with this letter:
"If dey waz to comes a time, when you didin hab a dime, an you a- - is on tha street like some wurfless monkey meat, I gives you a fresh treat, Dats I know you like to eat, for my next big hit, I give you corn from my [rhymes with �hit']."
Of course, Suge denies he sent the letter and a statement from his rep said, "Suge doesn't know Radar exists. This is just silly. We have nothing to do with this."
I guess Radar is, after all. da shit.
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Nestle is launching a new ad campaign to introduce a line of Nestle Toll House Candy Bars. Yum! J. Walter Thompson in Chicago will handle.
The campaign will consist of television, cable and direct marketing. The spend is $22 million and the campaign is set to start September 29.
I can't imagine they will be but I hope they do taste as good as the cookies.
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Fox's '24' has been a success. Can that success continue? Is the format still viable? What will make sense for for the next two years of the show? MediaLife's Ed Robertson has some pointers.
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"PVRs are not going to go away and video on demand is increasingly going to challenge traditional television advertising," said Aditya Kishone, an analyst with the Yankee Group.
We keep hearing more and more along those lines of thinking. It's time is coming, some think.
"It's not a very rapid change. It will be years before the 30-second commercial is laid to rest, but the value of that commercial will steadily go down (sooner)," Kishone said.
TiVo, interactive television, and video on demand. All these new technologies are slowly taking a bite out of the age old :30 advertising model. Advertising will be come more user-requested than it's current intrusive nature. Marketers will have to learn that it is a conversation that needs to occur between corporate America and consumers rather than corporations shouting down from on high about their product benefits.
How about blogging? How about starting a conversation on a corporate weblog where both positive and negative are discussed? Where users of the product and the company's brand stewards actually talk to one another about the product? Where the conversation isn't sugar coated and the realities of the product and product usage benefits both sides? Sure, there's discussion groups out there now but corporations steer clear of them. The conversations are already out there. The corporations just need become active participants in those conversations because the days of talking AT people versus talking WITH people are drawing to a close.
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Walmart has banned Maxin, Stuff, and FHM from it's stores after "listening to our customers and associates," said Melissa Berryhill, a spokeswoman for Wal-Mart. "I know we've heard on at least one of those magazines, they weren't pleased with the offering."
Publishers had the obvious replies to the move.
"Maybe they think Tyra Banks should have been wearing pink instead of black," said Stephen Colvin, president of Dennis Publishing (Stuff and Maxim) of a recent cover model. "I don't think that these decisions are often rational; they are subjective. For any men's magazine to put a woman on the cover seems a bit troubling to them."
Wal-mart newstand sales account for about 3% of the two publication's newtstand sales.
And from the FHM camp: "We respect Wal-Mart's right to make a product decision, however we do not agree," said a spokeswoman. "FHM never publishes full frontal nudity and never will. And FHM is far more consistent in its adherence to this policy than Details, the Sports Illustrated Swimsuit issue and many women's fashion magazine's, which publish bare breasts under the guise of art."
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"It's time for us to use online as a way to deliver television commercials for our clients," said the chief executive of the world's largest media-buying company announcing his company's inclusion of online in this years upfront.
That executive would be Jack Klues of Starcom MediaVest Worldwide, my old boss. Great guy if I do say so myself.
"Offline arguably gets us more eyeballs," he said. "Online gets us more of the right eyeballs. Plus, more immediate and measurable results."
He said this to an audience of 500 at the recent iMedia Summit, a trade show for online buyers and sellers.
He knows what he's talking about. Starcom MediaVest has the most extensive media capabilities and research resource I have ever seen or heard of. Syndicated research is an afterthought at Starcom. The meat is in their proprietary research tools that make any and all syndicated tools pale in comparison. At the summit, he revealed some findings, based on those research tools, for their own online clients, Nintendo and the U.S. Army.
"We learned that young people actually lend greater credence to information they get online than they do from offline sources," he said.
If is refreshing to hear this from a big player in the media buying space. Surely, this bodes well for online media. Thank you, Jack. [via Ad Age]
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Here's the weekly round up of spots this week from Ad Age. Nothing all that wildly amusing unless you consider a chainsaw that can unclog a toilet or a product that can replace a hammer (glue) or maybe Martin Scorcese babbling on about some photos in a drugstore only to predictably wip out the American Express card amusing.
OK, so some the spots were OK.
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Much to the chagrin of Mullen, TBWA has won the Nextel account. The media portion of the account is still in review.
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In a survey with a forgone conclusion, Bolt, Inc. found 68% of 12-24 year olds are getting tired of TV because of the rash of trash on TV. Reality shows that fall into the "observational" category like The Osbournes and Anna Nicole, are wearing thin. However, audience participation shows like American Idol and romance shows like The Bachelor seem to be doing OK.
"What our study shows is that you have to be very careful about not being too formulaic. One of the things that we did was to segment reality television itself. When you do that, you find viewer participation shows have more legs than do observational shows. Voting and viewer participation is critical for our demographic," said Bolt CEO, Aaron Cohen. [via Media Daily News]
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Advertising has been used to promote some pretty strange stuff. A Chinese business man has now placed ads for a "perfect virginla bride" . This Shanghai based rich business guy spent about $100K on the campaign and has received 5,000 responses. $20 cost per "lead". Is that good?
This is really personal advertising taken to the extreme. I wonder how a campaign like this would be received here in the states. Some politically correct right wing-nut would surely have something to say about it. I say if you have the money, go for it. [via Annanova]
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