A new local magazine, called Audrey, and targeting Asian-American women has launched. Its first issue was March and it will publish 6 times a year. The magazine will have an initial print run of 10,000 and be distributed in the Los Angeles area. The magazine's name come from the publishers daughter.
Audrey is distributed in bookstores, record stores, beauty salons, beauty supply stores, supermarkets, cafes, professional offices, college campuses, newsstands. Audrey claims to be the only mainstream glossy magazine that is directed to this market. Audrey is backed by KoreAm Journal, an English-language monthly magazine that has documented the Korean American experience in the United States for 13 years.
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I have no idea if these hot little dance ads are new or not but maybe this is what she has been doing during her year of down time. There are two ads here showing off all her glorious hotness. This is what Britney does so well. And it's actually advertising related as opposed to my other excuse for advertising realted Britney post below.
Courtest of Apechild. Click the image to view the ads.
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"I'd say [the original] is probably always going to be my favorite, because it's like a first girlfriend; it never gets better. But between Australia and the Amazon -- they're both really good."
"When you get to a final five that includes Rob -- probably the smartest guy to ever play the game -- and Heidi and Jenna -- definitely one of the most memorable couples to play 'Survivor' -- along with a guy everybody thinks is nuts, and to balance it out, a school principal [Butch] who won't look at the naked girls, you've got a great fivesome," Probst says. [via Zap2It]
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On June 17, Ford will unveil it's new logo, first on the headquarters in Dearborn Michigan, then all around the world, on all new vehicles, and in all new advertising. The oval shape will be retained but the lighting and shadow effect will change.
�The oval is a memorable visual symbol that conjures up great images of the storied experiences people have had with their Ford vehicles,� said Jan Valentic, vice president for global marketing. �Almost every one around the world has been touched by the oval: owning a great car, riding in a friend's, singing about our great nameplate or seeing Ford vehicles on the silver screen. Ford, the oval, is a thread in the fabric of our culture.�
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PUMA had one. Why not Mastercard? In a spoof of an old ad campaign called Indecent Proposal, we have a young man walking his date to the door in that cutesy and romantically awkward way when out of the blue comes, "So, how 'bout a blow job?"
Watch it here.
If you have an interest in demographics and trends, this article takes you through the progression from Yuppies all the way up to the current generation defined as Millennials.
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Peter over at PeterThink has a few ideas on what Kmart should do if it has any hope of surviving following it's emergence from bankruptcy:
- Name Change
- Become the Merchandising Mechanism for Personality Brands
- Create Community
- Create a "Third Place"
- Charge a Membership
- Partner Up
- Embed in Local Communities
Read the details here.
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Anil Dash mentions an email he received from his cousin in California about the increase in Hindi music in Hip Hip radio station rotation. He wonders if it is a new thing but, according to comments in his post, it has been sweeping the nation over the past few months.
This comment sums it up:
"103.5 KTU has featured artist: Punjabi MC's song, "Beware of the Boys" as the #1 song for the past week. It is not sampling the instrumental, it's the straight Punjabi Bhangra with the Knight Rider techno beat cleverly mixed in.
This isn't unusual, the affluent young Indian population has integrated itself into the gangsta-rap and Hip Hop culture more so than any other race. So seeing commercialized rappers like Jay Z ride the Indian beats to tap the desi market was only expected.
I think NY's KTU is the first radio station to play a pure Indian song, without any English voiceovers to add a (if translated) nonsensical meaning to the song.
KTU recently just finished pumping Angelo Venuto's "Tiamo", sung entirely in Italian (and remixed by the Sicilian Assassins).
If you're on Kazaa, I recommend Tiamo and Punjabi MC to anyone with an open mind.
Posted by: Rajan on May 5, 2003 04:02 AM"
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The awards are filtering in right now from the American Society of Magazine Editor's National Magazine Awards ceremony at the Waldorf Astoria. So far, some winners are Slate for General Excellence Online; Conde Naste Traveler for Photography; Details for Design; Sports Illustrated for Profile Writing; The New Yorker for Reporting; and Outside for Personal Service.
Check out Ad Age's minute by minute update here.
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Sure, TiVo has advertisers running scared thinking all ads will be skipped. But Tom Cotton, president of DDB Integrated Solutions, in a presentation to The Yankee Group's Connected Consumer Summit, says get over it and get used to it. But..adapt or die. Advertising needs to become more compelling and slide more into the categories of advertainment and viral citing some successful examples by Budweiser's Wassup campaign and the Terry Tate spots from Reebok.
Basically, embrace the new way consumers consume and stop trying to protect the old models because the old models are just that. Old.
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