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Miller Lite Cat Fight Round Two There out. This version of the Miller Lite Cat Fight spot has every man's fantasy. Fighting in a pool with a big breasted girl in a bikni. Of course, the women envision a different, less appealing ending. View the spot over at Adland, a virtual database of all commercials. You need to subscribe to see the good stuff though. -------- Get Your S & M Clothing Here OK, maybe it's not entirely S & M related but after you look at the clothing style of this company. it's decidedly not conservative. So, here's an ad for this intruiging company called Murray & Vern provided to Adrants by none other than the delicious Susannah Breslin of The Reverse Cowgirl. You can always depend on her for finding the good stuff. By the way, she is guest blogging (writing for you un-cultured types) at Neal Pollack's blog this week. Given her subject matter, the temperature is likely to shoot straight up for the week. Enjoy.
Get the NEW Adrants Daily NewsletterPeople love Adrants! "Why would you passively absorb the ubiquitous inanity known as advertising when you could blog about it? Steve Hall pulls together the questionable, the absurd, the new and the noteworthy found floating around in the commercial media and shares the love over at Adrants. For someone who's in the business, he ain't afraid to pull his punches." This glowing comment from the folks over at Veer. If you regularly visit Adrants, you might want to sign up for the newsletter and get all the "questionable, the absurd, the new and the noteworthy" delivered straight to your Inbox. Just think, everyday, you would be treated to commentary on the wacky world of advertising. Oh sure, there's a serious side to it but the wacky side is more fun. And today marks the addition to two new features to the Adrants Daily email newsletter. Both are already part of this web site over to your right. They will now be included in the Adrants Daily newsletter. The first, called Advertising Headlines, is a rolling list of advertising related headline links aggregated from many sources. The second, called Online Advertising Headlines, lists headline links pulled from MarketingFix, another website Adrants is associated with. The focus of these headlines is strictly online advertising related. To sign up, click on the Subscribe link over in the right column, or just click right here. Tech Note: The content of the column will appear in all Microsoft-related email programs. If the content of the column does not appear, you are most likely using Yahoo, Hotmail, or AOL. We are working on fixing that and do apologize for the inconvenience as well as out technical incompetence:-) Please feel free to offer comments positively and/or negatively to comments@adrants.com. Enjoy. Pick Up Line Gets Stick Stuck Another in a long line of commercials making men look stupid. This time it's a guy leaning over a hot girl at a pool table offering her tips on how to hold the stick when all he really wants is for the babe to hold his stick. Well, there's the holding of stick alright, but it's not his stick and it's not where he wants the stick stuck either. Enough on sticks? Good. Go watch the spot. And others from Ad Age's TV Spots of the Week. Advertisers Are Turning Up Their Noses at Reality Programming"Anything that ends up in a hot tub, you don't want to be around," said Tom DeCabia, executive vice president of PHD USA, a major ad-buying firm. "Reality is not something that a lot of advertisers are beating down the door to get into." That seems to be the prevailing opinion as buyers head towards this year's upfront. Trouble is, the networks are still cranking out the junk. And on top of that, when buyers and viewers finally give up on trash TV, there isn't really anything good in the pipeline as a replacement. What's a media buyer to do? New Diet Coke Campaign LaunchesDiet Coke advertising campaigns have come and gome lately leaving consumers with a confusing brand image. Coke hopes to change that with the launch of a new FCB-created ad campaign that brings back Humphrey Bogart last seen in 1991. First Quarter Ad Recall Ratings ReleasedAd Age and IAG have released their Q1 Top Spots study. The study measures recall levels such as brand recall and likeability. The top spots for the quarter where dominated by superbowl spots including Budweiser's "Zebra Referee", FedEx's "Castaway", and Burger King's "Steve Harvey Live". Read the summary article here and download the full study here. NBC and Fox Fight Each Other For RatingsIt's been neck and neck in many areas for these two networks with the 18-49 demo. NBC still holds a slim lead but Fox's reality programming has made the network a major contender this year. Even with the successes these two networks have seen, media buyers are questioning whether it can continue. During War, Consumers Expect Advertising to Go OnA study just completed by Frank N. Magid Associates surveyed 413 people and found 79% do not have a problem with ads run during war coverage and would not think negatively about a company that does. Seventy percent acknowledge ads are a normal part of television and expect companies to continue during war time. [via MediaPost] 
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