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Reader's Digest Cuts Circ From 11M to 10MIt must be nice to be able to cut your circ by a million and still have a circ of 10 million. Reader's Digest is doing just that to save on circulation costs. They are eliminating sweepstakes and subscriptin agents which have proven to have less than optimal renewal rates. Online Ad Spend is Up and so is Industry OptimismFor two straight quarters, online ad spending has increased. Greg Stuart, IAB CEO, thinks the increase is "indicative of a larger trend at work. Of late, major marketers such as McDonalds have announced they intend to pour more dollars into the interactive space, and I'm certain their counterparts and competitors are also too smart to ignore that interactive is an integral part of the media mix." There might be some cool aid sipping here but a little optimism never hurt anyone. Let's just hope his, and others, optimism turns into reality. Honda Un-Sells The New Hybrid Civic Snark Hunting has an interesting opinion on why Honda has limited to four the number of color choices available on the new Hybrid Civic. And the colors themselves are not very interesting. Why limit colors? Because they just might want to limit how many cars they sell since Honda actually loses money with every Civic Hybrid they sell. A very intruiging approach to marketing. Do your part for the environment but cover your ass when it comes to your bottom line.
Madonna's 'American Life' CD Marketing PlanThe title track from Madonna's new 'American Life' CD is being made available for download via the Internet as an MP3 file for $1.49. �I think we�re going to see more and more artists approach the selling of their music this way in the future,� said Michael Paoletta, an editor at Billboard magazine. �This is only the beginning of what will become a major way to get the music out there, to get the music heard, to in essence sell the music to the consumer.� Somehow I think, for quite some time, people are going to continue to find their music online for free. Hackers are having their say on this too. [via MSNBC] -------- Now We Know PETA Has Gone Crazy"The town's name conjures up visions of unhealthy patties of ground-up dead cows," said Joe Haptas, spokesman of People for the Ethical Treatment of Animals (PETA), in a letter faxed Monday to Hamburg Supervisor Patrick Hoak. Yup, you read that correctly. PETA wants Hamburg, NY to change their town's name to Veggieburg. It's one thing to make a political statement against dairy advertising but to ask a town to change it's name just because it sounds like meat? Obviously, town officials declined the request. Classmates.com to Become Television ShowNow all that wierd highschool behavior and emotion can be seen and experienced by all. The show will feature Classmates members who will share their stories on the Fox series which begins this Summer. Interestingly, this sounds a lot like Howard Stren's The Highschool years. Who's ripping off who here this time? [via New Pork Post] Caprice Gets a Rise Out of Camera Man in This Spot Caprice is a supermodel who also has a line of clothing. She's put out a new commercial to promote her line of lingerie available at Debenhams, a British department store. This 30-second TV spot opens with Caprice, clad in Caprice lingerie, walking towards the camera. As the cameraman (we presume it's a man) starts getting a bit nervous or, depending on your point of view, excited, the camera starts to wobble. Caprice bends in closer and offers to take over. This spot tells the truth. Culture prevents us many times from speaking the realities of certain situations and that can be good sometimes. Otherwise, we'd all be a bunch of wild animals running around doing all kinds of wild things. But here we have the honest truth about sexy lingerie. If you are a guy, you know what I am talking about. If you are a girl, you have seen what happens to your man when you wear something sexy. It's a fact of life. [via Telegraph]
Washington Post to Launch New Ad CampaignAs reported in Ad Age, the Washington Post is about to launch a new ad campaign. "We follow the story of how the newspaper gets from the reporter's desk to the reader's front door step. There are three spots in the campaign. The first is a day in the life of a newsroom; the second is the printing of the paper; and the third is about the delivery," said Woody Kay, chief creative officer of Havas' Arnold Worldwide, Washington. The new tagline is, "If it's important to you, it's important to us". Will Cable Take More Money From TV This Upfront?In this week's MediaPost Point Counterpoint, the topic is whether or not cable will take a larger chunk of TV dollars in this years upfront. One side says broadcast's declining audience coupled with cable's increased level of targeting will shift money to cable. The other side thinks the networks are getting their act together and will still see the biggest piece of the pie. 
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