Get your rich media online programs ready! According to Strategy Analytics, over 70% of US Internet homes will have broadband access by the end of 2008. Cable will be the leader over DSL as the providing technology.
This will allow for a greater acceptance of rich media creative execution on the Web (or whatever the web morphs into over the next few years).
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Reebok has created an ad that will spoof the Nike Streaker ad. Paul Fireman, CEO of Reebok came up with the idea and Reebok's ad agency, Arnell Group, shot the spot last weekend.
In the spot, the Nike streaker does his usual thing running across the field and in the stands until, suddenly, Terry Tate springs across the screen and tackles him. Terry tackles the Streaker and, in essence, Reebok tackles Nike.
Brilliant. Absolutely brilliant.
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In an intruiging move, PBS will now accept 30 second underwriting announcement from sponsors who spend at least $2.5 million annually with the network in prime time.
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Porsche recently introduced the Cayenne, a neat looking car/mini-SUV vehicle, with a television spot. Porsche has since converted that spot into an Eyeblaster spot and has placed it on Yahoo and other sites. Joe Jaffe reviews the spot on iMedia Connection and I will agree with him that it is a nice use of the technology. It's not intrusive. After an initial expanded introduction, it becomes a small banner that the user can then click on to play the full 30 second spot.
Take a look at it. I think it's a great execution.
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Here's a great spot that uses humor to connect with something we have all experienced in highchool: the awkward moment in front of the one we have a crush on. So, here, we have a beautiful girl strolling down the hallway making eyes at the hottie she dreams of being seen with when suddenly, well...just click the image and watch for yourself. [via AdAge]
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After almost one year on the job, Bonnie Fuller, Editor in Chief of US Magazine, has revitalized the magazine and the numbers are beginning to show it. Paid circulation grew to 1.1 million which is an increase of 19% over last year. In addition, single copy sales are up 55.2% to 505, 005.
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Put out of it's ratings misery, Dawson's Creek has been cancelled announced the WB on Sunday. No longer will we be able to enrapture ourselves in the trivialities of Dawson and his group of young, nubile whiners.
The last episode will air May 14.
Will anyone even notice that it's gone?
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'Carson Daly Most Requested' is syndicated on 140 stations across the country. Eleven of those stations receive a customized feed developed in Carson's studio that makes his show appear to be a local broadcast. He records music commentary and station ID which is then digitally shipped off to the stations. He does this not even knowing which songs will be played on each station.
Opponents say that this approach goes against regulations stipulating that local stations serve local audiences.
More here.
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Not wanting to risk losing reach the the important 18-34 and 18-49 target, major advertisers such as Burger King, Visa, Chrysler, Coke, and Pfizer have placed ads in Fox's 'Joe Millionaire'.
ABC is selling reality show package deals too:
ABC is selling advertisers on the concept that reality shows can add reach to their buys. For example, a three-show buy of ABC's According to Jim, Life With Bonnie and The Bachelorette increases an advertiser's adults 18-34 reach by 36 percent over a package that includes the first two shows, plus George Lopez and The Practice. "That's a pretty big deal," said Mike Shaw, ABC Sales President.
"Reality shows are bringing in more 18-34 viewers, who are light TV viewers and may not usually be watching TV at all," said one media buyer. That fact isn't lost on Shaw. "This is a big opportunity for the networks to get these younger viewers to sample some of our other shows," said the ABC sales chief. "They are tomorrow's viewers."
Will the fad continue?
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