Jesse Ventura, former Govenor of Minnesota announced on NBC's "Tonight Show with Jay Leno" that he will host a political talk show five nights a week.
"I don't know if they're ready for me yet", Ventura said.
He will focus the show to the younger 18-34 demo which he credited as largely supporting his election in 1998.
"A lot of young people came out to vote who don't normally [do so]," he said. "I believe right now they are not paying attention to government and politics because there is no one to entertain them. . . .
"I'm going to try to educate them, entertain them and tell the people the truth."
Just sounds like more idiotic grunting and groaning to me.
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"To say that morale is low here is an insult to companies with bad morale. I think you'd be hard pressed to find an employee happy to be here. We receive our 'bonus' checks for being unceremoniously dumped here in Elba . . . oops, I mean South Brunswick, N.J., on Thursday, Feb. 13. It will be truly interesting to see how much of the staff gives notice on the 14th. There are people here who would rather quit and take their chances than spend another minute under such blithering boobs."
Internal email via PageSix.
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MCLEAN, Va. (Reuters) - Gannett Co., the No. 1 U.S. newspaper publisher, on Thursday said fourth-quarter earnings jumped nearly 40 percent as increased advertising boosted its print and television operations.
At its flagship USA Today newspaper, the best-selling newspaper in the country, advertising revenue rose 2 percent from a year earlier, the first year-over-year gain since the 2000 fourth quarter.
Record political advertising contributed to a 27 percent jump in Gannett's television revenue in the fourth quarter.
The company, which publishes 94 newspapers and more than 400 non-daily publications in the United States, earned $347 million, or $1.29 a share, in the fourth quarter, up from $248.4 million, or 93 cents a share, a year earlier.
Analysts, on average, were expecting $1.28 per share, with estimates ranging from $1.26 to $1.29, according to a poll by tracking firm Thomson First Call.
Operating revenue in the quarter rose 7 percent, to $1.73 billion from $1.61 billion a year earlier.
Gannett stock, up 6 percent over the past year, closed at $71.51 on Wednesday on the New York Stock Exchange.
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According to a study just released by Mark Ritson, assistant professor of marketing at the London Business School, prime time viewers are not watching your high priced spots.
�People tend to be more social during primetime and they are less tired, meaning they are more likely to engage in other activities,� Ritson says. �This would suggest that primetime ads are over-valued.�
Granted, the study was very small and directional in nature but it raises an interesting issue. Are people really viewing what they say they are viewing? Ritson plans to follow up with a bigger study [via MediaLife]
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"You have accept that most of it fails," said Jordan Levin, president of entertainment of AOL Time Warner's The WB network. "Ultimately, you are betting with your gut. We are a network that uses research -- but we are not research intensive. That's not the way decisions get made creatively."
That was the mood at Ad Age's Madison + Vine conference regarding marketing partnerships, product placement, and advertainment. Executives are struggling to find a new model as the old advertising model dies. In any new frontier, there are bound to be disastrous failures as well as incredible achievements. This is the exciting time. Before the new becomes the norm. Enjoy it while it lasts.
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Headquarters Films director Eric Steinman creates and directs a lot of television commercials such as successful comedy campaigns for McDonalds, Rolaids, Visa, the Jon Stewart Show, and more recently a pair of ads for USA Freedom Corps, starring Angie Harmon and Mariano Rivera.
A former agency creative with top agencies such as Young & Rubicam and BBDO/NY, where he served as a Creative Supervisor on Pizza Hut and worked on the HBO account, Steinman worked with some of the best talent in the business before becoming a director himself.
One of his most widely seen and talked about commercials is �What�s Different�, an ad for Viagra in which a man�s co-workers try to figure out what�s new and improved about their colleague, Joe. None of Joe�s pals are able to guess that what�s different is his sex life, courtesy of Viagra.
When it comes to Viagra, there is never a shortage of jokes. MadTV took it upon themselves to add to this list of jokes by spoofing Steinman's "What's Different" spot.
In a comedy sketch that aired on a recent episode of FOX�s MAD TV, Joe�s co-workers are given a hint � in the form of a rather large protrusion nearly bursting out of Joe�s pants. The happy and confident man arrives at work and is addressed by a series of oblivious co-workers who cannot figure out �what�s different� about Joe. �New haircut?� one asks. �New shoes?� queries another. �New tie?� The office receptionist doesn�t pick up on the obvious, even as Joe knocks her inbox off the desk with his "extension". "New shirt?" is her guess. Maybe it�s a promotion. �No, no promotion,� Joe responds as he bumps yet another co-worker in the rear and then pokes him in the eye with the power in his pants. Holding his wounded eye, the man asks, �Hey, Joe � what�s different with you?�
So be careful in the office if you take Viagra. View the spot here. (3MB)
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Primedia said Wednesday they are looking into strategic alternatives, including sale, for Seventeen magazine citing the market's lack of recognition for the strength of the magazine.
Primedia has retained Morgan Stanly to "explore strategic, value creation options for Seventeen and other properties.
"The (Seventeen) brand has successfully expanded its franchise over the past few years," said a spokesman for Primedia. "But the equity markets are not giving Primedia a market value that reflects the strength of Seventeen and its leadership in the teen category."
"There are opportunities to grow businesses beyond the current structure that Seventeen was in," Primedia Chairman and Chief Executive Tom Rogers told Reuters. "Because we have had so many approaches (on Seventeen), we said: maybe people have some ideas here."
There was no elaboration on that statement.
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Russel Simmons, founder of The Hip-Hop Summit Action Network, is calling for a boycott of Pepsi.
Simmons says that he wants to start a boycott because Pepsi has allowed the Ozzy Osbourne spot to run when it pulled a spot that featured rapper Ludicrous. Pepsi pulled the Ludicrous spot because of Ludicrous' X-rated song lyrics but has let the Ozzy spot run when Ozzy's MTV show is replete with all sorts of potty mouthed language.
"The boycott is being called in response to Pepsi dropping Ludacris as spokesman and subsequently picking up the Osbournes, who are no less vulgar," a spokeswoman for Simmons and HSAN said in a statement.
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