Avertising Headline Round Up
--------
|
|||
| About | Contact | Media Kit | Twitter | |||
 |
|||
New York Times Company Doing WellWhile some newspapers struggle, the New York Times Company, which includes the Boston Globe and other holdings in radio, TV, and the Internet, posted a 45% increase in profit for Q4 2002 More Reality TV Coming So now we have midgets (sorry, what is the PC term?) pulling airplanes, marriages between random strangers, and people eating animal body parts to win a million bucks. And more coming our way as this article explains that reality television is simply representing human behavior that has been around forever. We are simply not hiding it anymore. Do we really want to un-hide it? Some things are better left in the darkness Don Hewitt to Leave 60 MinutesWell, it had to happen sooner or later. I mean the guy is 80. Nothing against the olfder generation but perhaps it is time. Hewitt will step down in June and be replaced by Jeff Fager who is currently executive producer of 60 Minutes II Superbowl Highest Ratings Since 1998Despite the lackluster commercials and a one sided game, this years Superbowl had the highest ratings since 1998 Some Superbowl Advertisers Forgot About Their Web SitesSeems some advertisers forgot about what might happen if, say, 20 million people try to go to your web site all at once. Cadillac's site suffered but Levi's did not. CBSNews reports a Keynote Systems study that ranked how responsive each site was during the game. Rance Crain on the Miller Beer AdHe doesn't like the Catfight ad and he makes some good points as to why it may not achieve much in the way of brand building for Miller. Fox to Launch Some Series in SummerFaced with a full months interruption in programming because of commitments to baseball, Fox plans to launch some Fall series earlier this year hoping to build a stronger base and stave off losses caused by the month long baseball playoffs. In the past, Fox says this baseball hiatus has hurt new show's chances since they air only a couple of weeks prior to the baseball playoffs or they don't launch until November. By starting shows in July, the prevailing logic assumes viewers will have time become more involved in the shows an therefore come back after the hiatus. [via Media Daily News US Ad Spending Up 3.3% According to CMR/TNSAccording to a CMR/TNS report, overall ad spending will be up 3.3% in 2003. Most growth will occur early in the year and will be lead by Spanish Language TV (9.3% growth) and the Internet (7.4% growth. [via eMarketer] A More Official Superbowl Ad ReviewHere's the more professional review of the Superbowl ads. As opposed to my simple minded review below. 
|
|