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IAG Superbowl Ad RatingsI know. Everyone is sick of talking about the Superbowl ads by now but here's a look at IAG's Brand Recall Index for the big day. Ozzy scores the number one slot with the Pepsi Twist ad followed by the FedEx Castaway ad and Visa's Tiki Barber Ad. A good list because it is actually based in fact. MarketingFix Online Advertising HeadlinesThe Best of Search Telemarketers Whine About Do Not Call ListsIn a bid to save their skins, telemarketers have gone to court to prevent the U.S government from setting up a national Do Not Call list. They claim that this list, set up by the FTC, would be an infringement on free speech. Don't you love how everyone takes that first ammendment and twist the crap out of it? Telemarketers are the pop up of offline marketing. Nobody likes it but for some reason it works. Very frustrating to those of us that hate these forms of marketing. More Brilliant TV Programming MovesABC, in some sort of misguiged wisdom moved 'The Practice' to Monday at 9P directly opposite ratings winner and sleeze fest, 'Joe Millionaire'. What were they thinking? Granted, no one intelligent enough to watch 'The Practice' would be caught dead watching 'Joe Millionaire' but that is apparently what happened as represented by the ratings. 'The Practice' was killed by 'Joe Millionaire'. What was wrong with Sunday at 10P? Is 'Dragnet' more important to the network than 'The Practice'? I love Ed O'neill but killing 'The Practice' was not the most intelligent decision. But hey, I'm not a TV executive so what do I know? AOL to Review Six Agency FinalistsIn what will be perhaps the biggest uphill battle ever undertaken by an ad agency, AOL is reviewing six finalists for its $150-200 million marketing budget. The six vying for the challenge are BBDO; Crispin, Porter & Bogusky; DDB; HHCC; Saatchi & Saatchi; and Weiden and Kennedy. God help you. Ted Turner Steps Down From AOL/Time WarnerAlong with AOL/Time Warner's plunging value and write downs, Ted Turner is steping down as AOL/TW Vice Chairman to spend more time on his philanthropic endeavors. 'Joe Millionaire' Finalist is a Bondage Babe According to the Smoking Gun, Sarah Kozer, one of the finalists on 'Joe Millionaire' has stared in many bondage and fetish films over the years. She appears in the films hancuffed, gagged, hog-tied, and bound with duct tape. TSG tried to reach Sarah for comment but she apparently hung up on them. And, predictably, Fox spokespeople had no comment. Check it all out here. You may have to go to the The Smoking Gun Archive page if you can not find the story at the above link as it changes daily. DoubleClick Study Says Online Advertising is EffectiveDoubleClick's latest Ad Serving Report sheds positive light for the online advertising sector. Among the findings:
�It is encouraging to see from the data that online advertising is becoming just like any other established advertising medium, adopting techniques such as contextual targeting and dayparting, borrowed from the print and television worlds,� said Doug Knopper, Vice President and General Manager, Online Advertising Solutions, DoubleClick. �Marketers should no longer just rely on the click-through rate as a response metric; we encourage our clients to also use the view-through rate to assess post-impression response to optimize campaigns and gain a more complete picture of conversions.� Very encouraging indeed. * View-through rates assess users who take action within 30 days of seeing an ad, but do not click on a banner. -------- Publisher Meredith Posts $19.3 Million Fiscal Q2 ProfitMore good news today from publishers. Earlier, it was reported that the New York Times Company posted a 45% increase in profit for their Q4 and now Meredith is posted 69% increase for their most recent quarter. Meredith publishes 16 magazine titles, including Better Homes and Gardens and Ladies' Home Journal, and about 150 special interest publications. The company also owns 11 television stations, most in the nation's top 25 markets, and has an extensive Internet presence. We'll take all the good news we can get these days. MarketingFix Online Advertising HeadlinesFrom MarketingFix: Internet marketing and media news aggregation and analysis from dozens of sources provided with insight, brevity and occasional sarcasm. AOL Uses Chat Bot -------- 
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