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Adrants » Week of: 29-Dec-02
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Simplicity and Humor Were Succesful Advertising Techniques in 2002

Here's a nice summary study by Ad Track (Harris Interactive and USA Today) revealing what types of commercials were succesful in 2002.

USA Today: Advertisers, viewers: It's OK to be funny again
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by Steve Hall    Dec-30-02    




Adrants » Week of: 29-Dec-02
« Last week 22-Dec-02 | This archive, pg:  1  |  2  |  3  | Next week 5-Jan-03 »