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Homer Simpson to Sell Reebok Classic ShoesAlthough Reebok goes through celebrity advertising pitchmen faster than a vacuum-assisted turbo-toilet flushes, they might be on to something here with Homer. He and his "son" did great job with Butterfingers and maybe Homer can do the same for Reebok. Oh, and about their website....a link to view actual products would be nice! Doh! Business Today: Reebok campaign hopes to hit Homer Tom Joyner to Launch African American Radio NetworkPopular urban radio host, Tom Joyner is getting together with David Kantor, former president of ABC Radio Networks, to launch Reach Media. The company will develop African American focused syndicated programming. Along with current Joyner programming on 100 ABC radio network stations, Reach Media will also develop programming for television. movies and the Internet. [via mediaweek]
Ad Age Buys AdRants?Ad Age buys AdRants? It sure would be nice. Speculation from Rafat Ali of PaidContent on who should buy who in the blogospere in 2002. AdRants received mention: AdRants: AdAge.com (I'm surprised by how few offline-advertising-related blogs--not counting the online advertising ones--are out there). Ad Age...are you listening to this? Paid Content: If They Mated in 2003: The Year the Weblogs Got Hitched
Technology Marketing: How to Target the C-Level ExecutiveWe all know top executives are busy but we also know that we have to communicate with them for any technology based marketing effort to be successful. Some interesting points from a recent eMarketer research round up article:
eMarketer: Targeting Chief Execs with Tech The Web For Your Car It was inevitable. Surf the web while you drive. While the set up in this story appears to work only on a Mac and is a crude set up at best, the Web will become as integral to the automobile as the radio currently is. There is some effort to set up what you want to surf prior to your drive but once you have done that, any pages you have selected are read aloud to you. Just wait until us marketers get ahold of this baby! Can you hear it now? "POP! x10...POP Classmates...POP you get the idea..." Let's hope we can be more original than that! Slashdot: Listen to Webpages While Driving -------- Happy New Year! Avril ROCKSShe does. Dick Clark and his old gig is getting tired. I don't know if Carson is the one to take over but Dick is dead. Branding and Advertising Packaging We'd Like to See Now here's some branding and advertising packaging I'd like to see: Hottie Body Detergent beautyofasite: Body Detergents [via reverse cowgirl] -------- Ford to Use Rolling Stones' "Start Me Up" in AdsYou will be hearing a lot of Rolling Stones music in the first quarter whether you want to or not. Ford will be using the Stones' classic "Start Me Up" in seven different commercials to promote the manufacturer's line of vehicles. Ad Age: Rolling Stones to Hawk Ford Vehicles Movie Stars and Rock Stars Make Cheesy Ads in JapanI just found this site courtesy of the ever vigilant Gawker. It's a site that collects TV commercials that run only in Japan yet star our own beloved American movie ans rock stars. Watch Brooke Shields make cheesy coffee commercials. See Brad Pitt surf down a stairway for Edwin (Levis, I think). And watch J Lo and Winona sell Subarus. Funny to see the different cultural expectations between the two countries. Make this site a regular visit. You'll get a good laugh. Panderers in Japan 2002's 20 Most Effective TV Ads Here is the Ad Age round up of the 20 most effective television commercials for the year. The data, provided by Intermedia Advertising Group, measures recall of an ad and its brand withing 24 hours after the ad has aired. Toy R Us tops the list this year with its Geoffrey the Giraffe spot. Toys R Us also had the number 3 and 4 position on the list as well. Number 2? None other than the much-maligned (by me) Britney Spears spot for Pepsi Twist in which Austin Powers punches poor Britney. Ad Age: The 20 Most Effective TV Ads of
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