Since Google My Business (GMB) launched in June of 2014, there have been many posts on social media from people talking about their experience with the new system.
While there are diverse opinions on why the platform was created and what it hopes to accomplish, one thing is clear - if you aren't taking advantage of this free advertising opportunity, you're missing out!
With that in mind, let's get into a quick review of GMB optimization and learn how to write the perfect GMB post so that it gets noticed by those who can help you grow your business.
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Pay-per-click (PPC) can be an effective way to attract new customers-- when it's done right. There's nothing more frustrating than getting lots of clicks without any conversions. This issue typically indicates a gap in the messaging, a lack of relevance, or a lack of clarity.
Here are some practical tips to help you improve conversions for your next PPC campaign.
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It's important to remember that SEO is a dynamic industry. What new developments should we expect in the world of SEO in 2022? This article has prepared and examined a list of SEO trends expected to impact the sector.
1. The Importance Of The Featured Snippets Will Grow
Featured snippets were developed with mobile optimization in mind. Since featured snippets now take over 50% of a smartphone screen, this has been beneficial. The ability to preview features has permanently changed the game.
This is the situation since feature snippets appear twice in the first SERP. However, people needed clarification that featured snippets for adverts took a little time, and many chose not to click answers on them.
Even after Google eliminated duplicate search results using featured snippets and the top organic results, featured snippets are still a crucial component of SEO. Since then, Google has developed a range of featured snippets to answer queries as quickly as possible.
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