Like most startups, you probably think that content marketing is a luxury you can't afford. After all, you're already stretched thin just trying to keep up with the day-to-day demands of running a business. Who has the time to worry about creating blog posts, infographics, and social media updates?
The truth is that content marketing is essential for any business, especially a startup. It's one of the most effective ways to reach your target audience and build a relationship with them.
Think about it: when was the last time you made a purchase from a company that you knew nothing about? Unless it was something small and impulse-driven, chances are you did your research first. You read reviews, compared prices, and looked for any information that could help you make an informed decision.
The same is true for your potential customers. They're not just going to hand over their hard-earned money to any startup - they want to know that they can trust you. And one of the best ways to build that trust is through content marketing.
If you are still not convinced, read on to know why every startup needs a content marketing plan.
What should be the first step in your lead generation process? How can you increase the number of leads coming into your system, and convert them into customers? While selling more to your current customers is one way to grow your business, you also must reach new clients at the same time.
According to HubSpot, 65% of business owners say generating website traffic and finding new leads is their most significant marketing challenge. The way companies generate leads is more complex than at any time in the past. Rather than throwing a bunch of ads out there and hoping something sticks, marketers can now zero in on the exact audience they want.
If the number of leads coming in is a bit lacking, there are some things you can do today to generate new leads in the next two months. Coming up with a solid lead gen strategy requires attention to detail, so here are the things you should embrace to improve yours.
In this era of cutthroat competition, you need to ensure every small detail gets executed perfectly. A lot of entrepreneurs forget that it's that small thing that can make a difference. For example, the famous space shuttle challenger explosion was caused by the failure of the small circular gasket called the O-ring seal. Similarly, they can spend thousands of dollars to build their perfect website but forget about its most important component which is the CTA button.
CTA buttons are critical features on a website that do the important task of converting a visitor to the website to a paying customer. In this post, learn how you need to invest your time and energy in a conversion rate optimization strategy so that your business venture doesn't end up in a disaster.
From traditional marketing to the current age of digital marketing, a lot has changed in the last two decades in terms of adopting customer-focused marketing strategies and bringing in technologies. In addition, technological advancements with the help of AI have further accelerated the process of how industries are looking to market.
The businesses adopting AI within the marketing industry have grown tremendously in the last few years and are expected to surpass $48.8 billion by 2030.
Earlier, the marketing tech was limited to suggesting recommendations based on fixed inputs, outputs, and assumptions. However, with the growing AI trends and machine learning, marketers can extend macro insights for a deeper understanding of the audience's mannerisms to build effective advertising and marketing campaigns. Since AI can process large amounts of customer data it helps establish deeper connections with consumers at a massive scale.
A good content marketing strategy can do wonders for your business. Most businesses used to focus on a hard-sell approach where they would push the audience to buy their products and services. Now, the focus has moved towards a more customer-centric approach. Businesses nowadays want to provide value to the customer and tailor their services according to their needs.
It isn't easy to come up with an effective content marketing strategy. There is a lot of content online, and chances are you won't be able to make space for yourself. That is, unless you take the right approach and consider all the important factors.
Read on to find out what to consider when planning a content marketing strategy.