How to Design and Optimize CTA Buttons That Increase Conversion Rate


In this era of cutthroat competition, you need to ensure every small detail gets executed perfectly. A lot of entrepreneurs forget that it's that small thing that can make a difference. For example, the famous space shuttle challenger explosion was caused by the failure of the small circular gasket called the O-ring seal. Similarly, they can spend thousands of dollars to build their perfect website but forget about its most important component which is the CTA button.

CTA buttons are critical features on a website that do the important task of converting a visitor to the website to a paying customer. In this post, learn how you need to invest your time and energy in a conversion rate optimization strategy so that your business venture doesn't end up in a disaster.

Make Use of Contrasting Colors

With decreasing attention spans, you only have a few split seconds to create an impact on the user. This is why you must ensure your CTA button stands out. Make use of color psychology to your advantage. For example, the color red helps to remember things, whereas blue helps get the creative juices flowing in people. You could also choose the same color for the button as you have for your logo and promotional email color scheme. Similarly, to help your visitors notice your CTA, you can use contrasting colors for your CTA buttons that help make them easier to spot from the background. Conduct an audit of the CTAs of your competitors. This can give you an idea of how you can craft the perfect CTA.

More Compelling Copy

A good call to action will move away from generic action-oriented verbs such as "download now," "buy now," or "sign up today" to be more value-oriented. For example, if you are a fitness workout app, then you use phrases like, 'start building my biceps today' This will act as another reminder to the person about the benefit of the call to action.

Also, make use of scarcity and urgency. You must not sound desperate in your call to action by using words such as please in it, as this can have the opposite effect and could lead to people churning from your website. For example, consider saying "only 50 membership spots remaining, book now" or "50% discount ends today, act now" instead.

If you feel you don't have a knack for words, then it's best to hire a professional conversion rate optimization provider. This will help you can avoid costly mistakes and accelerate your growth exponentially. These people know how to design and optimize call-to-action (CTA) buttons. They have a team of copywriters at their disposal that write the perfect CTA button according to the research around semantics that is proven to deliver results. They use tools such as Google Analytics to analyze your website traffic and write CTAs that have the highest odds of delivering. They might even use advanced techniques such as personalizing the CTAs.

Conversion rate optimization experts help increase conversion by creating CTAs with different colors and phrases according to the buying funnel position they landed on their website from.

Furthermore, conversion rate optimization providers can also help you upsell the different products in your portfolio. For example, Hulu uses its CTA to simultaneously offer the user the chance to subscribe to the Disney bundle, which includes Hulu and ESPN+.

Keep It Simple

Like the great Steve Jobs once said, "Design isn't just what it looks like and feels like -- design is how it works" you mustn't forget about the functionality of the button in the first place. Ensure that the link is functioning and takes the user to the shopping cart or initiates the payment mechanism installed on the website.

It's important that you keep the design simple and not overcrowd the CTA button with too much imagery or text. By keeping it simple and clean, visitors can formulate their thoughts easily and take action. Ensure that the button is positioned prominently on the landing page so the effort required to click on it is minimal. A reputable Conversion rate optimization agency can help you execute a perfect minimalist strategy that packs a big punch.

Test Different Versions

You must test out different versions of your CTA buttons to see which one can perform better. By trying different placements, sizes, and colors, you will be able to test the perception of your target market, which can often be substantially different from what you think. A good conversion rate optimization solutions provider can help you can reduce bounce rates and risk as well as increase user engagement.

This guest post was written by Joseph Dyson, a highly experienced marketer working for a reputable conversion rate optimization agency, Search Berg. He helps small businesses design websites that are aesthetically pleasing and enhance the user experience.

by Steve Hall    Sep-26-22   Click to Comment   
Topic: Tools