The Top 6 PPC Trends for SaaS businesses in 2022


Paid advertising is one way to dominate your industry and get ahead of the competition. A PPC agency can help you create and implement an effective PPC campaign that will help you achieve your business goals.

However, with the ever-changing landscape of digital marketing, it's important to stay ahead of the curve and be aware of the latest trends.

So what does the future hold for PPC in the SaaS industry? Here are the top 6 trends that you can expect to see in 2022:

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by Steve Hall    Jul-25-22    
Topic: Trends and Culture

7 Benefits of Blockchain in Ecommerce


Blockchain is a technology that has the potential to revolutionize eCommerce.

Blockchain is a distributed ledger, or database, that allows for transactions to be recorded in a way that's secure, transparent, and permanent. Most people think cryptocurrencies are the only application of blockchain.

While it is true that blockchain is used to record crypto values and transactions, it has uses in several other industries too. Blockchain can be used to create tamper-proof records of transactions and interactions between users, which can be used to create trust between them.

The technology is gaining traction in the eCommerce space because it offers many benefits over other methods of digital transaction processing, including faster processing times and lower costs. Below are seven ways blockchain could transform eCommerce.

Digital Identities

Digital identities are a huge problem, and blockchain is the solution.

Blockchain can help create digital identities for people, products, and places.

These digital identities can be used to verify the identity of a person or product through a system that is based on trust and transparency.

This will make it easier for both consumers and merchants to trust each other since they know that their information is safe from hacking or tampering with by third parties such as hackers or governments.

Faster Payments

One of the benefits of blockchain is that it allows for faster payments. While traditional payment methods can take days or even weeks to process, blockchain can do it in real-time. Payments on the blockchain can be made in seconds, minutes, and even hours!

This means that you can get paid for your goods immediately after selling them. You don't have to wait for your money to clear before getting paid; instead, you can get paid immediately when someone buys an item from you using cryptocurrency such as Bitcoin.

Fewer Costs

When you buy something using a credit card or other payment method, you have to pay the fee associated with it. The same goes for an invoice. When your business has to make payments, they also have to pay fees in order to do so.

However, with blockchain technology, there is no need for any of this. It's possible to send money from one account directly into another without ever having to deal with third parties or intermediaries that charge additional fees on top of them all! That means less money spent overall on transactions and more profit for your company!

Blockchain also allows companies who are using it as a platform for eCommerce businesses like yours because it reduces costs related to customer support by eliminating manual work and reducing errors during processes such as shipping orders or refunds processing time due to these tasks getting automated."

More Efficiency

The technology can also be used to improve efficiency in other areas of eCommerce, such as supply chain management. With blockchain, companies can track their products from the production line all the way to delivery, ensuring that each item is accounted for and that no one receives a faulty product.

Blockchain can also be used for inventory management by creating smart contracts between buyers and sellers (or suppliers). For example, if you order ten widgets from Amazon but only pay for eight of them with your credit card--and then return two of those widgets for a refund--the blockchain will automatically transfer funds back into your account once you've sent back all ten items.

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by Steve Hall    Jul-16-22