How and Why is Blogging Important in Advertising?


Advertising campaigns are designed to serve the purpose of gaining visibility and attracting new clients. Blogging has been at the heart of advertising campaigns for almost two decades. Although new inventions in digital marketing seem to be on the rise, the value of blogging has never diminished. Even today, blogging is a way for businesses to form meaningful connections with their audience or customers.

Despite the growing popularity of video content, the importance of blogging cannot be underestimated. In fact, now, you have a lot more tools to support your blogging campaigns and reach the right audience. Blogging continues to provide structure, credibility, and visibility to all your business and your advertising campaign.

Keep reading below to learn more about how and why is blogging is such an important component of any advertising campaign. Let's dive right in.

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by Steve Hall    Apr-14-22    

How to Design a Website for 2022's Modern Retail Audience


Do you want to position your retail business for instant growth? In today's day and age, you can't run a successful business, if you don't have an online presence.

As the online marketplace continues to dominate the shopping world, there's an increasing need for businesses to improve their online presence. Your website represents your business and gives your audience an idea about it. Developing a dull and boring website won't get you anywhere. Your website needs to be highly responsive, user-friendly, and equipped with cutting-edge features and widgets.

According to a study, In 2021, overall retail sales surged by 17.9% from 2020 and it's expected to increase further in 2022 and beyond. Every online marketplace has different requirements. While developing a website is critical for retail stores and other businesses, a study indicates that over one-third of small-scale businesses in the US don't have a website. If you don't want to be left in the dust in the coming years, you need to develop a striking website. Here's how you can develop a well-designed website for 2022's modern retail audience.

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by Steve Hall    Apr-14-22    
Topic: Tools

5 Ways to Organically Increase Your Instagram Followers


Instagram has taken the world by storm and shows no signs of slowing down. Social media marketing has become the number one go-to tool for businesses that want to expose their brand for little to no cost. However, Instagram is not just the playground of business marketing, many aspiring content creators are also joining this wonderful platform and want their voices heard.

At the very beginning of their career journey, many Instagram brands reach out for a lifeline through bot-based follower growing marketing agencies that promise rather unreal numbers of instant followers, but your focus should really only be on increasing followers the organic way. When we speak about an organic increase in following we mean real followers. Read on and find out how to grow without sinking your marketing budget.

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by Steve Hall    Apr-14-22    
Topic: Social