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Pornhub Launches Competition to Seek Creative Director

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Yes, you read that right. Porn site Pornhub has launched its Creative Director Challenge, a competition soliciting high-quality, "safe-for-work" designs for an upcoming multimedia advertising campaign. The winner of the challenge will be rewarded with a one-year paid employment contract as the official Creative Director of Pornhub.

Interested parties should check out the challenge site (a totally safe-for-work Tumblr site)

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by Steve Hall    Mar- 5-14    
Topic: Promotions



Bathroom Stunt Pranks Women With Foam-Ejaculating Shirtless Hotties

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OK this is a little cheesy but you have to admit, these bathroom prankvertising stunts are pretty funny. This one's far milder than the one that scared the shit out of people for a drunk driving campaign.

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by Steve Hall    Mar- 5-14    
Topic: Guerilla



Study: Despite Selfie, Samsung Was Not the Most Effective Advertiser During the Oscars

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Video intelligence company BrandAds today shared results of its Oscars Ad Effectiveness Study where the company surveyed 38,369 participants to determine the effectiveness of airing ads during the TV broadcast of the 86th Academy Awards.

The study reveals that American Express was the most effective of all the brands that advertised during the show based on a 61.74 percent increase in consumers' likelihood to purchase one of their products. Sprint and Lunesta followed closely behind with 50.67 percent and 48.35 percent increases, respectively. And, shocker, Cadillac is in the top 5.

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by Steve Hall    Mar- 4-14    
Topic: Research



If You Think Garbage Trucks Smell, You Need to See This South African Garbage Truck

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This must have taken a lot of work. We can't imagine the lengths to which Saatchi & Saatchi South Africa went to in order to create this sweet smelling garbage truck it used to promote Tuffy scented trash bags. It must have take a Herculean effort to sweet up this ride.

But, it seems, they achieved their goal in what is one of the wackiest stunts we've seen. Yes, thy converted a garbage truck into an ice cream truck with a giant blob of melting ice cream on top.

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by Steve Hall    Mar- 4-14    
Topic: Guerilla



Watch These 3 Guys Fail Miserably at Home Improvement

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These BBDO New York-created ads for Lowe's will give anyone who has ever engaged in a bit of home improvement a big chuckle. If you've been there, you know it never goes as swimmingly as you thought it would at the outset.

Three new commercials, Ceiling Fan, Bathroom Tile and Bench Swing, acknowledge this truism and promise to offer help.

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by Steve Hall    Mar- 4-14    
Topic: Campaigns



VW's Hill Hold Assist Doesn't Work With Fat People

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It's always interesting to see another country's take on American culture. Sometimes they gate it right. Sometimes they get it wrong. Other times, it just causes one to scratch one's head in bewilderment.

The latter reaction is what we experienced upon viewing this ACW Grey Israel-created ad for VW. Using Elvis -- from his skinny days to his fat days -- the agency is promoting the brand's Hill Hold Assist feature. Except, it isn't doing much for Elvis who is far from holding his ground on the incline.

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by Steve Hall    Mar- 4-14    
Topic: Brands



Just How Many Awards Can Cannes Lions Fit Into One Week?

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On a binge to see just how many awards it can pack into one week on the South of France, Cannes Lions has introduced Regional Network of the Year, replaced Media Agency of the Year with Media Network of the Year and made changes to the Palm d'Or.

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by Steve Hall    Mar- 4-14    
Topic: Industry Events



Chipotle Goes All In With Major League Soccer Sponsorship

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Chipotle has partnered with Major League Soccer and has announced it will be the Official Fast-Casual Mexican Restaurant of MLS and 12 MLS Clubs. The sponsorship will be Chipotle's largest single sports partnership and will feature promotional programs with 12 teams, individual players, and programs across the entire league.

Throughout the 2014 season, Chipotle will work with MLS and the 12 clubs by launching promotions to reach MLS fans. During the AT&T MLS All-Star Week in August, Chipotle will sponsor the inaugural Chipotle MLS Homegrown Game featuring the nation's top Homegrown players from MLS Club rosters. Homegrown players from across the league will be chosen by MLS to participate in the game.

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by Steve Hall    Mar- 3-14    
Topic: Sponsorship



DuvalGuillaume Frustrates Belgian TV Viewers With Spinning Buffer Ball

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More often than not when you are video content online, you suffer the dreaded spinning circle buffering icon. You've come to accept that this is normal when going online. But what if this happened while you were watching TV?

To promote Belgian telecom company BASE's 4G service, the agency used billboards at the beginning and end of programming with the text, "You're not used to waiting at home. So why wait when you're on the move? With BASE 4G, you can surf everywhere as fast as at home."

It would certainly be a bit disconcerting to see the dreaded spinning ball while watching "regular" TV so perhaps this did a good job grabbing the audiences attention.

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by Steve Hall    Mar- 3-14    
Topic: Television



Best Social Media Moment of Oscars 2014 (Most Retweeted Tweet Ever)

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And Meryl Streep gushes, "Oh I've never tweeted before!"

Hundreds of thousands of retweets and it broke Twitter.

Within 30 minutes, Ellen's tweet bested Barack Obama's Four more years tweet.

by Steve Hall    Mar- 2-14    
Topic: Television



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